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Would be curious to see some deeper analysis.

Is it that people feel screwed over because Windows 11 has higher hardware requirements? Because I've seen that criticism a lot, but those seem rather reasonable to me. Windows 10 is from 2015. Of course 11, from 2021, is gonna have higher requirements. Apple bumps its requirements more often.

Is it that people are annoyed how Windows 11 tries really hard to get you to create a Microsoft account? Or that it has a ton of ads, questionable privacy policies, integration with services of questionable user? (Fair enough.)

What drives someone from Windows 10 to macOS specifically?

(I suspect this is all long-term fall-out from Windows licensing revenue being on a downward trend. Apple has a stable business where hardware sales subsidize OS development; Microsoft does not. OEMs pay less than they used to, or at least the growth isn't there any more. So, Microsoft has to find other ways to sweeten Windows revenue, and then on top of that reduce cost by investing less in the OS. The end result is rather meh.

Despite that, I find that Windows 11, when "decrapified", is prettier than Windows 10. But it feels like they've stopped developing it much while it was barely out.)
Yeah, I also wonder.

To your point, while Mac hardware can last for years on end (I got 10+ years old MacBooks still mint), they do get vintaged and obsoleted, said Mac model can suddenly be out of the supported list for the next macOS update, etc.

The Microsoft Account conundrum? Well, without an iCloud account the Mac experience is basically halved and all the Mac/iPhone/iPad/Airpods/you-name-if ecosystem basically doesn’t work.

I’m knees deep on Apple hardware, so I don’t know what are the details but I have a friend that had what basically seemed top of the line PC (4090 and accompanying CPU) and said he had to buy a few new things so decided to upgrade all of it minus the GPU and motherboard… maybe just used it as an excuse.
 
Just got a Lenovo to run Linux as an experiment and the Hardware quality you get on a Mac is unmatched. It's day and night really. I was surprised how big the difference still is.
Lenovo ThinkPads at least are the only other laptops I like in terms of hardware quality. Though I'd imagine like anything else, the modern machines aren't remotely as durable as the older ones are.
Apple makes good hardware yes, but you sit on your backpack wrong or close the lid with any kind of case on it.. And the screen shatters.

Meanwhile, I can toss my PowerBook G4s or G3s in a bag and do whatever with it and they won't break. Or my ThinkPad X40. Those things would break a new MacBook pro just staring at them lmao
 
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Welcome to a better OS and experience.

Is what I would say if it wasn’t for macOS 26…
At first I "liked" your post because of your 2nd sentence. Then was thinking about the first sentence, and changed my "like" to a "disagree". As an IT person since forever, I use both and support both, but I am primarily a Windows person. Which OS is "better" is subjective, just like who makes the best burger. macOS and Windows are different and I almost think it depends either on what a person started out using, they stick with, or maybe even "left-brained" vs "right-brained" people and how they choose an OS. Personally, I feel macOS is unintuitive, but I know many other feel the opposite, hence my left- and right-brained theory.

I think a lot of Mac people rely on age-old myths that Windows is a steaming pile of unstable garbage. It might have been decades ago, but it isn't now. When run on good equipment, it's rock solid as macOS is (though nothing is perfect and neither Windows or macOS is bug-free). Many people DIY their own PC build, and maybe that is a factor as to why some people have so many issues. Or they bought the low-end budget model, or what-have-you. Apple offers far fewer options in equipment for people to buy compared to Windows, so macOS has the advantage of running only on Apple hardware it was designed for. Imagine if macOS was able to be run on any hardware -- how would Apple manage to support tens of thousands of different models and millions of combinations of hardware parts? If you think about it, MS does a pretty good job supporting that.

I won't be switching "to a better OS and experience" anytime soon. Windows is 2nd nature to me, does everything I need (more than macOS can do as a matter of fact), and is stable, so why would I?
 
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Just for fun really I recently bought a late-2012 Mac Mini ($24). Put in 16 gig of ram, a 1T ssd. Set it up as a triple boot machine: Catalina, Linux Mint MATE, and Windows 10. Also setup a KVE switch so I can jump between my main mac and the triple-boot wonder using the same keyboard, monitor, and shared external drives**. Almost always use Mint on it because Linux is my prefered dev environment for Python scripts (and Mint runs great on the old mini). Anyway... makes me laugh when I boot up holding down the option key and get to choose either MacOS, Mint, or Windows10 (which also runs pretty damn good using bootcamp on the old mini). Really appreciate Apple doing bootcamp back in the day. Now if they would partner with Asahi to do the same for Linux and M-Silicon it would be heaven. HTH, NSC

** If you do this, there is a Terminal command to shutoff sleep that is very helpful notably when going from the Mac to Mint, et. al.
 
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macbook sales won't truly take off until Apple introduces a budget model
They should have kept selling the OG M1 Macbook Air.

It was probably the most value for money computer ever made. It still does everyday task like a champ, and will do for years to come. No fan, long battery life, great build quality in a very sympathetic form factor.
 
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I remember several years ago when for various reasons my wife who was a Windows/Android "No f'ing way I'm using Apple and don't try to mansplain why I should" ended up having to take my older iPhone and gave her my older MacBook (the MB12)... after about 2 weeks of griping about "this doesn't work like Windows/Android... what crap" she got into the Apple "vibe" and ecosystem... then I got her the AirPods Pro.

Now you couldn't get her back on Windows... her #1 complaint about her job is they make her use her crap Dell notebook (more to do with Windows, but also a lot about the crappy feel of Dell which she used to love).

Anyway once you go Mac you can't go back. :)
 
They should have kept selling the OG M1 Macbook Air.

It was probably the most value for money computer ever made. It still does everyday task like a champ, and will do for years to come. No fan, long battery life, great build quality in a very sympathetic form factor.
That 8GB of memory doesn't look so good these days...
 
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I remember several years ago when for various reasons my wife who was a Windows/Android "No f'ing way I'm using Apple and don't try to mansplain why I should" ended up having to take my older iPhone and gave her my older MacBook (the MB12)... after about 2 weeks of griping about "this doesn't work like Windows/Android... what crap" she got into the Apple "vibe" and ecosystem... then I got her the AirPods Pro.

Now you couldn't get her back on Windows... her #1 complaint about her job is they make her use her crap Dell notebook (more to do with Windows, but also a lot about the crappy feel of Dell which she used to love).

Anyway once you go Mac you can't go back. :)

My dad was the same way. Since his software company he and his partner were windows all the way.

I literally dragged him to the iPhone 4.
And then a few years later I dragged him into a MacBook Pro.

He got his second one a couple of years ago. And is always telling anyone who will listen how amazing they are.


For me:

The 5 most notable things are:

Consistent user experience for the entire functional life span.

Time Machine is/was way better and user friendly than shadow protect.

The track pad is far superior

The battery is far superior.

Support is insanely better.
 
I don't believe Windows users are suddenly running to Mac because of this.
They aren't. This is looking at a result without any analysis of why people are buying machines. Apple dropping support for relatively recently released Intel Macs would be as big of a reason for people moving over as Microsoft essentially requiring machines made prior to 2019 to be replaced in my view.

Neither "side" is good at this at the moment, but this type of analysis is really useless. There are lots of ways to confirm their hypothesis, and they've done none of them.

I would also be amazed if this many people running machines from 2018 and earlier suddenly made the switch prior to the end of support date.
 
Someday, when macOS can handle games as well as Windows, we won't need that corporate, bloated OS anymore.
Some of that is on the game designers, and some is on Apple. With the caveat that I am not a gamer it appears that Nvidia 4060 graphics performance is the low end for serious gaming and Apple Silicon is nowhere near that. Nor should it be given the 4060 draws 115 watts. The M5 is about 22 watts from what I read.

Apple would need to get graphics card support back in the Mac Pro AND make up with Nvidia. Then they have to convince the gamers that this time they really are serious about gaming. Everything in the OS has stripped to the max to support the holy grail of frame rate. Now I've just described Steam on Linux or at least where they are going.

The laptop market is far bigger and Apple has a good foothold already. Small form factor desktops are becoming more popular on the PC side and Apple was there first.

That said, more and more of my computing life is Linux because if you look objectively MacOS is also becoming bloated. Does Tahoe offer a choice to NOT install AI? I don't like the trend.
 
Check out what they are doing with Xbox. It’s almost like they don’t want to make money anymore.
Quote the opposte, they might be killing the Xbox hw, but they are gonna sell Games on other platorm, enlarging the number of potential sales killing the expense of a console.

They are just going where the puck is gonna be, services and subscriptions.

I do not like it, but it make money, a lot of it apparently
 
A friend of mine clung to Windows 10 until the last minute, then reluctantly upgraded to Windows 11. From what I heard, it's given him nothing but problems and he regrets it. If only I knew how to teach people to use Linux...
 
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Just got a Lenovo to run Linux as an experiment and the Hardware quality you get on a Mac is unmatched. It's day and night really. I was surprised how big the difference still is.
My IT sent us a survey in the last few weeks and I filled it out telling them that I want to be able to use a Mac at work because my Lenovo laptop is slowing me down. When it goes to sleep it, takes 30 seconds to a minute to wake up (this is not an exaggeration) and it’s affecting employee and customer service, a Mac wakes up instantly. It’s absolutely unacceptable in 2025 to have to deal with PC legacy BS.

And, as an operations manager, it matters to my P&L that MacBook Airs are $600 less than the price of the current Lenovo laptops we get. Most of our work is done through web portals anyway and there are upper managers that have MacBooks so there is no reason not to support it in the general field since it’s being lightly supported anyway.
 
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Would be curious to see some deeper analysis.

Is it that people feel screwed over because Windows 11 has higher hardware requirements? Because I've seen that criticism a lot, but those seem rather reasonable to me. Windows 10 is from 2015. Of course 11, from 2021, is gonna have higher requirements. Apple bumps its requirements more often.

Is it that people are annoyed how Windows 11 tries really hard to get you to create a Microsoft account? Or that it has a ton of ads, questionable privacy policies, integration with services of questionable user? (Fair enough.)

What drives someone from Windows 10 to macOS specifically?
Not sure if this drives people to macOS but one of the frustrations pf Windows 11 is that it made somewhat bizarre UI changes, most notably moving the start button from where it had been since 1995.
 
Depends on the model of Lenovo you get, the X1 Carbons or even the T series ThinkPads are good, but you are right it’s still not even close.
I have an X1 Carbon at work. While I like the light weight, I still prefer my MacBook Air. Nicer touchpad. Better display quality.
 
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Windows 11 is really a PAIN to use. You cannot even set up a local account to use Windows 11 without workarounds. Microsoft literally begs you across various places in Windows to use their wretched Microsoft Account.

Microsoft also really hates their Windows users with user hostile changes and shoving their Co-Pilot garbage down our throats. At some point, something’s gotta give.
Yup. Despite being all-in on Apple, I keep a single Windows laptop around for certain limited functions. Windows 11 is miserable. Constant marketing and upselling. Questionable privacy practices. When I bought my otherwise solid Asus laptop, I spent the better part of an afternoon turning off most of the marketing and spying. But it’ll all come back with the next major annual or semi-annual update. And I’ll have to start from scratch again.

And then there is the slop that is Co-Pilot. I actually uninstalled it. I also got rid of Microsoft Edge and replaced it with Brave.

Counterpoint’s reports says nearly 40% of the global installed PC base was still running Windows 10 ahead of the end of support in October. Enterprise users no doubt account of much of that. But many consumers are just trying to stay away from Windows 11.
 
Where does MR get this inaccurate info?
More important, why doesn't MR check?

Windows 10 support is NOT ending on October 14, 2025, if you’re ready to link your Microsoft account and sync Settings to the cloud. Adding a Microsoft account to Windows 10 will extend support until October 13, 2026. If you don’t want to link a Microsoft account, you can either pay $30 for a local account.

source
 
I don't believe Windows users are suddenly running to Mac because of this.

They aren't. This is looking at a result without any analysis of why people are buying machines. Apple dropping support for relatively recently released Intel Macs would be as big of a reason for people moving over as Microsoft essentially requiring machines made prior to 2019 to be replaced in my view.

Neither "side" is good at this at the moment, but this type of analysis is really useless. There are lots of ways to confirm their hypothesis, and they've done none of them.

I would also be amazed if this many people running machines from 2018 and earlier suddenly made the switch prior to the end of support date.

QFT.

Why anyone would think the two are related is beyond me. Then again, it's quite likely MR posts these articles for page views / time spend on site / amount of posts.
 
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