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A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with "Wintel" referring to Windows laptops powered by Intel processors. The report added that "upgrades to the M2 processor, camera lens, and casing put the slight price increase of the new MacBook Air within an acceptable range for consumers."
This is the perfect time to market a new gen of M2 MBA's to the detriment of windows based low end laptops mostly effecting on the fence (MacOS vs Windows) or new buyers of laptops.
 
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Nobody (or nearly nobody) selects a Windows - Intel machine for the performance of its CPU and the quality of its operating system. They choose it because it supports their software, or because the rest of the company already uses these, or because they can remote control these PCs the way they want to. And this did not change with a new MacBook Air, be it a superb machine with extraordinary performances.
 
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They can't compete with Apple anymore.

Best OS.
Best hardware and software integration.
Most powerful CPUs and GPUs.
Privacy and security built-in.
Seamless integration across all device types (computers/phones/tablets/watches/tv/airpods/tags)

Apple is so far ahead now the competition will never ever catch up.
  • Maybe it's the best OS for you, but we cannot say is the best OS for everyone. Personally I use macOS and Windows everyday and both have their good and bad things.
  • Best hardware depends in what you need. The are some Apple devices that are better than Windows devices and viceversa. All depends in what you need. And software integration between Apple devices is the best, but I can say the same for MS integration with their enterprise ecosystem and gaming ecosystem.
  • Privacy, it could be. Security built in, I can find Windows devices with built-in security mechanisms, like devices with the Pluton processor.
  • Agree, Apple has an excellent integration with their devices.
No, Apple is not far ahead. They are ahead is some things, while Windows devices are ahead in others.
 
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Actually, it’s a news report depicting what industry insiders are saying.

Yes, sourced from Digitimes, which is usually met by this crowd with much pessimism and disbelief unless the story is very pro-Apple... at which time they seem to get a big promotion to reliable source. ;)
 
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I have a Windows desktop PC and we use windows laptops at work but am really tempted to buy an Apple Laptop as a main private pc. Are there people here that have a windows gaming pc next to their Apple computers?
I went from a 2019 i9 MBP 16 to a M1Max MBP 16 and ended up having to spend $1500 on a Legion Pro gaming laptop so I can still game on the road. If my M1Max could play all the games like my 3070 laptop can, then I wouldn't be lugging an extra 8 lbs when traveling.
 
They should be worried. I haven't seen real innovation on the Windows laptop side in a while. A lot of new laptops are still shipping with low-DPI screens and CPUs that require loud fans to cool them when you do pretty much anything.

Apple Silicon Macbooks are absolutely ground-breaking. I really hope they end up kicking the rest of the industry into innovating again.
Have you seen exploding Dell laptops? My work IT department have kind of firesafes where they put in all the bulging batteries. It guys told me that they get half a dozen every week at my location (200-300 People). Might have changed but that was bad.
 
It's not the case that hardware doesn't matter, it's just that for most Mac users the decision of what to buy & use starts with will it run an authorized install of macOS… hard for me to understand these Wintel PC makers worrying about a new Mac laptop model siphoning away their marketshare except where it concerns new or first-time computer users. Once most people get comfortable & fluent on an OS and purchase apps that run on it, they're reluctant to switch unless they are very unhappy.
New buyers are definitely the most critical concern for them. Because, every macOS laptop sold is potentially locking out a future non-macOS sale. And, that macOS sale could potentially lead to several additional indirect sales (their friends and family). Apple’s sales may never beat other company’s laptops, but Apple may end up in a position, like with Android, where they’re making a large amount of the profits in that market segment.

Personally, a bigger concern for them should be the iPad, which is currently selling better than ALL the laptops each other vendor makes, not just the “over $999” market.
 
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My mom is 84. A few years back my brothers bought her a pc laptop so she could stay in touch with family and stuff. After a few months she never used it. Hated it. Windows kept updating. Took forever to get to load. Trackpad was horrible. Different program had different interfaces.
so I bought her an iPad. Loaded it with the important apps. Deleted everything else. Hid All the apps that I couldn’t delete. Set it up for her. Personalized it. Signed into everything. Made sure all password were there. And she loves it. She can just pic it up and press and icon and she taking to peole. Watching shows on Netflix etc. best investment I made for my mom.
I can relate. All my tech calls with my sister involved me driving 100 miles to her house, fixing the issue and getting a free dinner as payment. Switched her to an iPad and all I've had to do since is explain how to do a hard restart.

For just consumption with a bit of social media customers the iPad is all they need.
 
What’s different now than the past 10 years that makes them worry more?
You'd think that if people just want to go online and browse the internet, YouTube videos, social media, email, etc., they'd get a tablet or Chromebook and call it a day. Granted I've known some who do do this on Windows and MacOS. More amusing is when they don't use the platform's strengths, like Windows being great for gaming and upgrades, and MacOS for creative types (and they even spend a lot of time on Facebook. So much for privacy!), but, that's the casual user for you!
 
They should all be worried about Apple. Hopefully the MacBook Air with M2 chip will not have same SSD reduced speed "feature" which Max Tech discovered the base model 13" MacBook Pro M2 has. Apple needs good press for all M2 Mac models, and Apple should not provide a reason for the tech press to bad mouth them, by using a downgraded, slower SSD chip design in their base M2 models.
My guess is that it will. Apple probably is having difficulty sourcing 128GB chips and is using a single 256GB chip in the base model. The Air's target market is probably less concerned about SSD speeds than the 14" Pro market.
 
I can relate. All my tech calls with my sister involved me driving 100 miles to her house, fixing the issue and getting a free dinner as payment. Switched her to an iPad and all I've had to do since is explain how to do a hard restart.

For just consumption with a bit of social media customers the iPad is all they need.

iPad Pro is truly the definition of personal computing in the modern age. There's nothing like iPad, and it is the future of the Mac.
 
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I wish Intel would make their own version of the M series so PC gaming can hurry up and transition to ARM. Would be great to have a powerful gaming laptop that runs silently and would be even greater if al the great PC games could be ported to Apple's ARM chips.
 
Also, I have to wonder how many tech industry laptop users are going to switching from Apple back to Wintel when they upgrade their current Apple/Intel laptops because they need the Intel processors to do some of their work.
Zero. No professional will switch to M1 laptop if it does not run Windows period.
 
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I wish Intel would make their own version of the M series so PC gaming can hurry up and transition to ARM. Would be great to have a powerful gaming laptop that runs silently and would be even greater if al the great PC games could be ported to Apple's ARM chips.

LOL Intel hasn't got a clue where to start to even begin competing with the M series. I can see them becoming another services company in a few years (IBM) and completely abandon their current failing business.
 
Well as long as PC's can drive more than one external display in a laptop that costs less than $1,800-$2,000.... I think PC's have a GREAT differentiator. M1/M2 can't touch that....well unless you like a hacky DisplayLink solution.

New XPS+ configured for $1200 with IrisXe integrated graphics can run 3 4K displays.... but Apple needs $2900 for their BEST laptop processor M1 Max to accomplish that feat.
 
Lets hope MacBook Air M2 comes with two pairs of SSD chips for the base model unlike the MacBook Pro M2 that half the speed due to single chip due to the chip shortages, lets hope two 128s are used instead of a single 256
 
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$1,000-$1,500 is "high end" in the Wintel world

LoL
1500 is high end for regular people. It might not be to you if you like computers, but the majority of people just want a computer that does the job. To them 1500 is a lot of money when you compare it to the $200-500 laptops. Apple doesn’t sell low end computers.
 
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M1 runs Windows great in Parallels. The question is whether the application you need to use runs on a SoC computer.
Nope. What runs in Parallels is ARM Windows, which is useless for professionals. All professional apps require Windows x86. UTM (QEMU) runs some form of emulation, but it is so sluggish that I would consider it non-working.
 
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