I'm heavily invested in the Apple ecosystem; Mac, iPhone and iPad with hundreds invested in purchased apps. So it's in my interests to make sure that Apple is always making the best stuff. It still is making the best stuff as an overall ecosystem, but seeing Android Lollipop look so lovely, I have to wonder where does iOS go from here to keep it on top in terms of aesthetics and design? Now, I know that aesthetics and design are subjective and this is my preference that Android Lollipop looks gorgeous and surpasses iOS 8. Here's what I've just been reading: http://www.gizmodo.co.uk/2014/11/i-cant-believe-how-great-android-lollipop-is-so-far/ When Android was first released, it looked terribly clunky like it was smashed together by an amateur PCS developer onto a tiny touch screen. iOS was far far superior. Today, I feel like Android 5 just about edges out over iOS in terms of aesthetics. That matters to me because I use iOS not because of specs but because I *enjoy* using it. The pleasant aesthetics is a big part of that. Will Android 5.0 prove to also be just as if not more pleasurable in the long run? How can iOS adapt to Android's design competition to stay on top as the superior pleasurable experience? Of course, at the end of the day, I still believe Apple's overall scheme of things is better because it had a far more pleasurable experience. But with Android 5.0 looking as good and with Apple lapses in Cloud and sync and other software dips, what do you think Apple will do to stay on top? Edit: when I say *looking so good* I do largely mean just that, that Android 5.0 looks prettier and more pleasurable than iOS at this stage.