Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
56,565
19,317



Spotify this afternoon announced that it has hit a new milestone, reaching a total of 50 million paying subscribers. That's up from 40 million in September, suggesting Spotify is growing at a rapid pace despite the surging popularity of Apple Music.

As of December, Apple Music had over 20 million paying subscribers, and if the service has been growing at its typical pace, that number could now be somewhere around 22 million. Apple Music had 15 million subscribers in June of 2016 and 17 million subscribers in September of 2016.

spotify50million.jpg
Thank you to our 50 million subscribers. #Spotify50 pic.twitter.com/eXkOV71bwu - Spotify (@Spotify) March 2, 2017

Spotify is Apple Music's staunchest rival and over the course of the last year, the two music services have clashed several times due to Apple Music's tactic using exclusives to lure new customers. Spotify in August made headlines when it allegedly started punishing artists who agreed to Apple Music exclusives, displaying their content less prominently and offering fewer promotional opportunities.

Spotify denied the claims, but the relationship between the two has grown increasingly heated as Apple Music's popularity grows. Both services are now testing new features and subscription models to attract new users.

Going forward, Apple plans to use original television programming to entice subscribers, debuting shows like Carpool Karaoke on Apple Music. Spotify, meanwhile, has recently started testing a lossless version of its streaming service to attract audiophiles.

Article Link: With Apple Music at 20M Users, Spotify Hits 50M Paying Subscriber Milestone
 

macsplusmacs

macrumors 65816
Nov 23, 2014
1,459
6,850
Neil Cybart (Very smart apple analyst) made a note on his podcast that "paying" includes people who got Spotify for free because they subscribed to the NYTimes.

Can anyone verify?

If that is the case then the number Spotify gives is not nearly as valuable as it would seem on the surface.
 

thekeyring

macrumors 68040
Jan 5, 2012
3,482
2,144
London
I think very soon we won't be able to do an "Apples-to-Apple's" comparison.

Once Apple Music features more and more original video content (like planet of the apps) is it fair to make a comparison Or is that like saying "Amazon Prime has X subscribers, compared to Spotify who has 50 million" when Amazon Prime does fast product shipping and video, too?

Sure, Apple Music will still be about music for some time to come. The TV shows will only be a carrot to entice customers. But do we eventually have to concede that Apple couldn't get more subscribers than Spotify just by letting users stream songs from iTunes?
 
  • Like
Reactions: Avalontor and xDKP

macgabe

macrumors 6502
Dec 29, 2012
324
262
I just started Apple Music - loving it. There are many things that could be improved in the interface, but hopefully they will be addressed over time. I used to listen to Spotify but was so put off by the super irritating (very loud) ads that I never tried a subscription - hopefully their success will prompt Apple to get their act together and increase the pool of streamers. This is pretty much the first time I've paid for recorded music in 20 years so I think it's a net win for all music and will eventually pull hundreds of millions of people in. Though probably in larger bundles with TV and films.
 

robjulo

Suspended
Jul 16, 2010
1,623
3,159
Oh good lord, how many people do you think are really in that number? That promotion just started, it only applies to new subscribers and it only applies to digital subscriptions.

Neil Cybart (Very smart apple analyst) made a note on his podcast that "paying" includes people who got Spotify for free because they subscribed to the NYTimes.

Can anyone verify?

If that is the case then the number Spotify gives is not nearly as valuable as it would seem on the surface.
 

Vane

macrumors newbie
Jul 10, 2013
13
2
I use Apple Music as my primary source of music. However, I started to use Spotify more often in the past few weeks. Mainly because of the very good user-curated playlists and because I experienced some stability issues (lags) with Apple Music.
 

iMi

Suspended
Sep 13, 2014
1,624
3,199
I will never directly pay for a music subscription service. That being said, I am an Amazon Prime member. I dowloaded their music app, its pretty good.

I'm curious. Why not pay for the music subscription?
 

LordVic

Cancelled
Sep 7, 2011
5,938
12,457
Neil Cybart (Very smart apple analyst) made a note on his podcast that "paying" includes people who got Spotify for free because they subscribed to the NYTimes.

Can anyone verify?

If that is the case then the number Spotify gives is not nearly as valuable as it would seem on the surface.

that depends who is paying for it.

Often times, when a 3rd party offers a "free" subscription somewhere, that company is paying for that subscription out of pocket. So while the end user might very well have been given a free subscription, that subscription is still being paid for, just by someone else.
 

jntdroid

macrumors 6502a
Oct 12, 2011
674
918
its an odd thing. Google Never ever releases numbers on GPM. I honestly don't expect ti to be in the top 5 of streaming services. While it's available for all platforms, Google does almost nothing to advertise it's existence.

Interesting. We use it b/c of the Youtube Red portion - offline, background, and ad-free youtube. Plus we have a couple of android tablets in our house. I guess if we didn't use Youtube it wouldn't be worth it, but that's pretty valuable for our family.
 

LordVic

Cancelled
Sep 7, 2011
5,938
12,457
Interesting. We use it b/c of the Youtube Red portion - offline youtube, ad-free youtube, etc. Plus we have a couple of android tablets in our house. I guess if we didn't use Youtube it wouldn't be worth it, but that's pretty valuable for our family.

I use it too, but unfortunately there's no youtube Red here in Canada, because google hates Canuckistan and treat us like a 2nd world nation (MOST of googles paid services aren't available in Canada).

I use GPM because of it's integration to android. and because Google offers a lightweight Web UI to listen to music anywhere I want. those alone make it worth 9.99 for me.

if Apple were to offer the ability to listen to Apple music without iTunes, I'd probably consider it too. but it's tie in to iTunes immediately stops me in my track
 
  • Like
Reactions: slu and pentrix2

tonyr6

macrumors 68000
Oct 13, 2011
1,638
588
Brooklyn NY
I dropped Spotify last month did the 3 day $0.99 trail after they got rid of some artists and like and the fact that certain older albums have missing songs. Spotify is for the youth who listen to playlists. I listen to music pre-2006 (except for Jazz, Christian and World) and I hate playlists. I love listening to a entire album and love the deeper tracks not the same 20 songs over and over again. For this AM is great and for some of the missing songs and Garth Brooks Amazon Music cover's me too as a supplement.
 
  • Like
Reactions: WWPD and Hawk999

jntdroid

macrumors 6502a
Oct 12, 2011
674
918
I use it too, but unfortunately there's no youtube Red here in Canada, because google hates Canuckistan and treat us like a 2nd world nation (MOST of googles paid services aren't available in Canada).

I use GPM because of it's integration to android. and because Google offers a lightweight Web UI to listen to music anywhere I want. those alone make it worth 9.99 for me.

if Apple were to offer the ability to listen to Apple music without iTunes, I'd probably consider it too. but it's tie in to iTunes immediately stops me in my track

Good point on the web UI... and I also love the Android integration - especially the ability to make shortcuts to playlists on the home screen. That sucks that they ignore Canada...
 
  • Like
Reactions: adib and pentrix2
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.