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You might have a group of dead pixels, and not a single dead pixel since they're so small.

Did you use a magnifier to zero in on it? Just curious.
 
You might have a group of dead pixels, and not a single dead pixel since they're so small.

Did you use a magnifier to zero in on it? Just curious.
The pixels are small, but that doesn't mean that you can't see a red one (or blue, or green, or black) in a field of another solid color. It just means you couldn't tell one from the next.

It's just that your eye won't be able to tell which is which. For example, stars in the sky are much smaller than the resolution limit of the human eye, but you can still see them as single points of light because of the contrast. In other words, if you have one red pixel on a full screen of white, at the normal distance, you can't see where one white one starts and the next begins. But you will still see the red one if you're looking for it. On the previous iPad, you could see each one without much of a struggle.

The likelihood of a cluster of immediately adjacent pixels all failing is pretty small.
people might say you're nuts, but you're paying $600. Why spend that money for something that has a defect...even if its the slightest issue.

IMO, go return it. You spent that kind of money, it should be perfect out of the box.
That's fault logic. In order to have a realistic expectation of near-perfection, you'd have to pay space program prices for everything, and even then it doesn't always work out.

Consumer products are all cheap because every single part of every single one of them has an acceptable variance built into it. You can spend more on nicer materials, have high expectations for build quality, and really overdesign and overengineer everything as Apple tends to do, but in a product with thousands of components, some are going to be less than perfect on every single unit shipped, no matter what you do.

Displays are particularly hard to build at volume, especially new displays just entering the market. So many of them end up in the reject pile that it constrains production, so you have to strike the right balance. If 0.5% of customers are going to find fault and return it, it's not worth throwing out an additional 5% of units to eliminate that fault, because not only is that 4,500 lost sales to perfectly satisfied customers for every million units, but it requires higher pricing to compensate.
 
I would not return it. I didn't even check for DPs on my new iPad this time. But, if it really bothers you, the decision is all yours. :D
 
Keep it. Think about it. 6 months from now, your iPad has a scratch or 2 on it. Perhaps a little onscreen scratch and a ding on the back. Bring it back for the dead pixel then.

Your welcome.

Mine has a solo dead pixel on the very bottom corner. Impossible to see unless you look for it.
 
Keep it. Think about it. 6 months from now, your iPad has a scratch or 2 on it. Perhaps a little onscreen scratch and a ding on the back. Bring it back for the dead pixel then.

Your welcome.

Mine has a solo dead pixel on the very bottom corner. Impossible to see unless you look for it.

Six months from now wouldn't they just repair it, instead of replacing it with a brand new one?
 
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Same situation here, 1 stuck pixel sits in the status bar directly under my battery indicator. I don't get obsessive over these things usually but I have been debating going in to see what they say. My concern... I get another that's far worse considering this one has minor minor light bleed and only 1 stuck pixel.
 
Dude, take it back it's something that shouldnt be on it, your not buying what was advertised to you as a consumer. i'll be honest, I think the employee's at the apple shop that I go to hate me.. I take back so many iPad's because there not satisfactory. Ive been through 5 iPad's until I got a right one lmao!
 
I would exchange/return it. The iPad is basically a 9.7" screen- if it has a flaw, you'll know it every time you use it.
 
I exchanged it this morning for that very reason. Imagine a spec of dust on your screen that you can never wipe off. Plus dwelling on it makes it as big as a non retina pixel!
 
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Same situation here, 1 stuck pixel sits in the status bar directly under my battery indicator. I don't get obsessive over these things usually but I have been debating going in to see what they say. My concern... I get another that's far worse considering this one has minor minor light bleed and only 1 stuck pixel.

I had a single spec of dust stuck under the screen about 5 months ago on my iPad 2. It was up in a corner somewhere. I brought it in for repair/exchange. The one they gave me with a spec of dust right smack in the middle of it.

I decided to take my original one back.
 
I had a single spec of dust stuck under the screen about 5 months ago on my iPad 2. It was up in a corner somewhere. I brought it in for repair/exchange. The one they gave me with a spec of dust right smack in the middle of it.

I decided to take my original one back.

Did they give you a brand new unit or a refurb?
 
Pre-ordered mine online. When it arrived, I had two dead pixels--one top dead center portrait, the other top dead center landscape.

I called AppleCare, and they arranged for the exchange in-store. New one is perfect--and they let me check it in store to make sure it was perfect before taking it.

Go for it.
 
Exchange it. That's your hard earned money right there. Don't be a doormat. Apple is a gigantic company and their customer service is topnotch.
 
My pre-ordered iPad had 2 dead pixels and I stopped by the store this morning and swapped it out, no problem. It was worth my bother to not have a defect I noticed every single time. They didn't give me any problems at all about swapping it.
 
I did the test and on colors, one pixel is bright, is that dead pixel? I thought it needs to be black
 
So after thinking more about this I decided to go to my local Apple store tonight. I called first and they told me to just come on in and no Genius Bar apt was needed.

Once I got to the store and after a short wait they helped me out. I showed the guy the stuck pixel and thats all he needed to see. No other questions asked and a simple exchange for another brand new still in shrink wrap iPad.

Overall I am very happy and now have a clean screen with no issues.

On another note, my local apple store in Nor Cal had all models of the new iPad still available tonight with the exception of the 16g 4g White models.
 
I look at it this way.

If they overlooked bad pixels what else
did they let slip by on that unit that may not be quite up to spec.

Also if you ever go to sell it the new buyer might not be so forgiving.
 
I received my pre-ordered iPad yesterday and it had a small cluster of dead pixels at the top right of the screen. After calling AppleCare and setting up an appointment I was able to do an even exchange that night in Glendale pretty easily.

The Genius helping me jokingly said I should check the new one before I left. I thought it was a good idea and lo and behold, this one had two separate dead pixels toward the bottom.

Did another exchange, checked it out and finally got one without dead pixels.

This happened on the 16gb white, wifi only model. I guess I have bad luck?

The Genius' helping me were really great about the whole thing and were more than happy to exchange it out.
 
You get what you pay for. You think it should be flawless?


I paid for a 2560x1536 display. not 2559x1535.

Apple's whole business model is based on the user experience, from the packaging, to the apple store, to the devices themselves. A dead pixel in the middle of the screen would drive me mad. That is not a happy user experience. YMMV, but i'd certainly replace it, and I'm sure apple would understand if you were disappointed with the imperfection(s) in your display on a BRAND NEW device.

I'm sure Steve Jobs would be angry if HIS iPad had a dead pixel, and shipping broken devices to customers as new is just not what apple is about.

"Living with" crappy imperfections is for other PC companies, and cheap knock-off devices. Apple should be held to a higher standard. And I'm sure they themselves would rather be held to a higher standard. Steve will be rolling in his grave if apple starts shipping junk.
 
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