Well personally, as someone who had bought Apple products, and been very pleased with them, it's simply a case of voting with my feet.
Apple maps is a disaster where I live, all I get for large parts of the west of England is a pixelated mess. Not really a 'map' at all.
But its no problem, I've never really looked at the competition but will certainly look more closely at Android devices for a future upgrade.
I'll still continue to purchase Macs, ipads etc, but only as long as they offer the best computing experience. But should that change then I'll look elsewhere for something else too.
Isn't that what competition is all about? Who in their right mind is going to spend good money on an inferior product just because it's supplied by Apple, Samsung etc etc, when there are alternatives?