Originally posted by benixau
Welcoming the new Apple Office Suite:
iProduce - featuring;
*Ledger - a word processor
*Record - a spreadsheet programme
*Keynote - a presentation creator
and including
*FileMaker, the easy to use database application.
what do you all think? the complete name sounds good. i got the idea from ilife. what does it relate to, iApps relate to your lifestyle. office apps relate to productivity. Well, your thoughts would be appreciated.
Ledger, as said previously, would better fit the name of a spreadsheet. I can't think of anything better than Document so far for the word processor but I don't particularly care too much for it as a name because of the verb/noun confusion. It's not as strong as Ledger (spreadsheet) or Keynote (presentation) as a name. I had thought of perhaps "Novel" but, it'd likely get confused with Novell (networking software)... Novel has the definitions of being an extended writing, book... and being a "novel invention", as in creative or ingenious. Yet it just doesn't roll off the tongue nicely either. Then again, like I said... Document just doesn't seem to work either.
As far as the iNames.... it just fits within their product planning. iApps are either free or consumer/educational level applications. *Name* Express apps. are for Prosumers and perhaps Small businesses that can't afford the *Name* Pro apps., but need more features than the majority of iApps. For Apple to change this philosophy... they'd have to come up with a new "low end" brand philosophy, which would violate everything they've worked this hard to do. Unfortunately, the brand equity tied to iTunes and iPhoto is "TREMENDOUS". Whether you like the naming convention or not, the iApps have stuck and are doing quite well, and people are quickly beginning to understand the equity of them. Killing off the iApp name for non-professional applications would be foolish. In the case of a Keynote, it stands on it's own as a software that thus far, is both entry-level capable, and professional-grade. As a result, it transcends and carries a singular name. My bank is that Keynote will remain this way, as will other members of the Office suite, but I'd not deny Apple the opportunity to take on MS Office's gradings on PC. After all, Apple could use an alternative to MS products like Exchange Server, Outlook, Publisher, Photodraw, etc. to bolster their product lineup, provide competition, and back themselves up in case MS pulls the plug or doesn't offer it.
That is why, as I previously stated, Apple should release both an iOffice (AppleWorks replacement, more up to date, carves a new niche by being more innovative, new name symbolizes this change by not continuing on in the *Works realm of Claris and Apple) as well as Apple Office Express (mid-level, restricted version of the Pro app.; perhaps just the 4-5 "CORE" Office Applications; 5 being like MS Office:Mac in that it has an Entourage competitor that is both Exchange [or open alternative] savvy, and works like pumped up version of Email.app or Outlook Express) and perhaps an Apple Office Pro (contains more bells and whistles for the Professional Office, designed to go toe to toe and exceed MS Office Premium/Professional). iOffice's database would be very simple and easy to use (even if based on Filemaker; it'd be far simpler), as would the other versions of the database component... but they would be more full-featured with more functionality, options, and ability for serving akin to a roadmap of like a Filemaker (iApp integrated and redesigned for easier use), Filemaker Pro (Express), and Filemaker Pro Unlimited Server (Pro) respectively.
Of course, this is presuming that Apple even goes with reintroducing Filemaker into the "NEW" Apple loop of Office software. They could make a brand new XML-based database program that's easier to use, as the other person suggested... and this could be tied to a Office-wise use of XML documents, along with complete interaction between applications (think GoBe or OpenDoc) in terms of ability to read said documents and embellish on them. Imagine if you will, that the Word Processor, Spreadsheet, Database, all use XML formatted files; perhaps even Keynote is updated to use this new pholosophy. Then you'd have "one" file that could work as a form of "projector" in the Macromedia Flash sense... in that you can view it any of the three and add to the document without having to import/export; as well as view it in Safari, IE (Mac/PC), Netscape, et al. with XML being the future of the web as well. Hell, Apple could even toss in a source editor (suite-wide or application-wide) and the program could take it's approach as a web editor too for those that want to muck in the back end.
These are just ideas, but to me it makes more logical sense to keep the branding scheme going because it's successful. I mean, think about it (names in Red could fill in voids currently not in Apple's philosophy):
iMovie -> Final Cut Express -> Final Cut Pro
iDVD ->
DVD Studio Express -> DVD Studio Pro
iPhoto ->
Photo Studio Express ->
Photo Studio Pro
Get the idea? With this philosophy that Apple has created:
iOffice -> Apple Office Express -> Apple Office Pro...
works.
iProduce to me strikes too much as a "movie" application, it might've been a better name than iMovie though now that I think about it. Like iProduce or iDirect (which could be construed as a Director competitor, unfortunately).
I like iPublish for a lightweight page layout program (perhaps a free download for .mac users; another perk of the system), which could be included with something like an Apple Office Pro (similar to MS shipping Publisher with their high end suite on PC) for office works to produce flyers and company documentation for products. Of course this component could lead itself into something like Design Studio Express and Design Studio Pro or some Design-esque name in fitting with Final Cut or Keynote's play on what they're used for, moreso than what they are.
I had thought of iType for the word processor, but it doesn't fit with Keynote, and it doesn't wreak of a "works-style" Office application so much as it does a cheeky name for a word processor, which of course any works-style app. will be more of a swiss army approach. It doesn't fit Apple's current product nomenclature approach; which is as strong a brand equity as anyone in the business; based on it's consistency.
Wait... maybe the word processor could be called "Memo", as in the office lingo to "Jot down a memo". ::shrug:: I dunno, I still don't like "Document", but I'm not sure what sounds better. LoL That'd make:
Memo (word processor)
Ledger (spreadsheet)
Keynote (presentation)
...and whatever we can think up for the database. LoL Filemaker, even if integrated, probably needs an interface overhaul as well as a name change... although it might be best to leave Filemaker out and create a new, easier to use, database program that packs feature for feature but perhaps shifts to an integrated model moreso. Then again, there's Apple's ties with Larry Ellison of Oracle (on Apple's board)... could use an Oracle-integrated database system, or even just support a MySQL backend as suggested. Although I prefer the application(s)-wide approach to a unified XML-based/PDF-based document format system the best.