I went to an Apple Store yesterday and found out some pretty interesting things. I talked to one of the Apple employees and explained to him the difference I was seeing between my 7 Plus and my brother's 6s Plus. He said the reason the 6s Plus is brighter is because the 7 Plus uses true tone which is more warm and easier on the eyes. He then walked me over to the iPads and showed me a comparison of the 12.9-inch iPad Pro and 9.7-inch iPad Pro. The 9.7-inch has wide color and true tone display. He said again the new iPhones use true tone display and the difference in the two iPad screens was comparable to what I was seeing with my brother's 6s Plus and my 7 Plus. However I compared my 7 Plus model with 4-5 other 7 Plus models in the store and me, my brother and a friend all agreed mine was still a bit warmer. Wasn't a huge difference, just a little bit warmer but asked another Apple employee and he agreed. Said it wasn't anything I should be worried about. I still booked an appointment with the Genius bar and maybe I can get this all figured out. I feel a lot better after that Apple Store visit and I am loving my phone.
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Yellow-gate? ;)
- Thread starter Geert76
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My pre-order for a Black 256GB iPhone 7 Plus has not been delivered yet but I have an iPad Pro 9.7. If the display of my soon to be delivered iPhone 7 is like that of my iPad Pro, I would be delighted.
Compared to my iPad Pro 9.7, the iPhone 7 screen is bluer.
It's very true what they say about comparing the yellowness of one thing to another. Compare the iPad Pro with True Tone and the iPhone 7, and you'd swear your iPhone was cured of Yellowgate!
It seems you're talking about two separate issues here. The "warmth" of the display might be intentional, but why is it less bright? Apple claimed it was 25% brighter than the 6s, and this clearly isn't the case.
Given that you described the display of your Black 256GB iPhone 7 Plus as "crisp white" and having colors that "pop and look even better than" your 6s Plus, that is encouraging. I am hoping that iPhones of the same size, color and capacity that were manufactured in the same factory and shipped during the same month have displays of comparable quality.
So lol, I posted here before, now that I got my iPhone, the white is yellowish.
Went to an Apple Store in Bromley, compared them side by side. Could see there was a difference.
But it's only by 5%
They never heard of the problem, and made me feel really embarrassed about asking.
They said they have none in stock just told me to return it online.
And bleh.
Went to an Apple Store in Bromley, compared them side by side. Could see there was a difference.
But it's only by 5%
They never heard of the problem, and made me feel really embarrassed about asking.
They said they have none in stock just told me to return it online.
And bleh.
Now that I have my first white faced phone I constantly compare the white of the face to the white on the screen. Sometimes it looks more yellow, like when I'm outdoors, and sometimes more cooler like when I'm indoors. I don't know if I should have it checked by a genius or get therapy 
It's a 7+ silver from F2 factory week 35.
It's a 7+ silver from F2 factory week 35.
One thing to note, I thought all the iPhones at the apple store were a bit yellow looking, compared the older iPhones.
Where did you get the manufacturing date information related to the serial number of your device? As of yesterday Chipmunk only identified where my device was manufactured.
Nope, I have yet to see a display iPhone 7 any different than the one I have.
Until I see one in stores or a person in the wild with one different than mine, I am doubting those much better displays. Trust me, I have been to BB and Apple and carriers and all the displays are more yellow and less bright than the 6s.
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Shame on anyone keeping theirs past the return date if the display is piss yellow.
Apple has not acknowledged an issue with the yellowish and less brighter iPhone 7 than the ip 6s. Mine will be returned shortly. They could keep it, it is not acceptable to me.
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Good morning everyone, or in the case of our friends around the world, good afternoon or good evening. I would like to offer my perspective on this. Of course it's ok to disagree, but give this some honest thought. And yes, it is long, but I want to offer up a perspective that may help others.
My background: I am a full-time professional photographer that specializes in action sports, wildlife, and adventure-lifestyle photography. I travel around the world on commercial assignments every month. I am not the all-knowing authority or proclaiming that I am right at all costs, but keep in mind that color management and a deep understanding of the light spectrum is rooted in what I do for a living.
Here are some random things to take into consideration when evaluating the display:
The iPhone 7/7+ has a far more accurate color space than any other smartphone on the market today. It is supposed to be calibrated to the same standards as the cinema industry and to achieve this, the kelvin temperature has to be calibrated to a warmer temperature than what most people are accustomed to. For the uninitiated, a warmer display (or lower kelvin temperature) tends to look more yellow, whereas a cooler display (or higher kelvin temperature) tends to look for blue and more bright.
A good majority of pictures I've seen here and in other threads are nothing more than a warmer screen when compared to their iPhone 6/6s series phone. In the majority of cases, this is normal. I'm not saying that every phone is perfect or there are zero issues out there. What I'm saying here is many people are panicking or worrying unnecessarily just because their phone appears to be warmer, when in fact, their display is just as it should be.
Be very cautious when evaluating pictures on the internet. Here's why: unless you manually set the white balance (on the camera you're taking a picture with), every camera in the world will automatically determine what it thinks the white balance in the photograph should be. You would be shocked at how often auto white balance is off and can skew the colors you are looking at in a photograph. Believe me, I know this and deal with it every single day. Neither of my $6,000 camera bodies are white balance and color accurate every time. I am always tweaking the white balance in post-production to align with a calibrated white balance and color-calibration target. I can take a picture of your phone right now and tweak it to look any shade of yellow or blue that I want. I'm not saying that anyone here in intentionally doing that, but I can guarantee you that your camera is.
To take this even further, the light your viewing your iPhone with plays a large role too. Are you evaluating your phone in a room with light bulbs at 2800 kelvin, 3500 kelvin, or 5000 kelvin? Are you in the sun or the shade? So many different factors play into this and will change the apparent look of your display. (And this further tricks the camera when it is taking a picture with auto white balance.)
Now let's look at unevenness or blotchiness. That is not normal. However, there are two camps in this thread that strongly disagree with each other on how glue may or may not effect the display in the very beginning of the phone's life. Setting aside the differences of opinion on glue, let me offer this: does it hurt to give it a week and see if things change? In many cases, most people can't get a replacement that fast anyway. And besides, Apple is not going to abandon you at the 10-day point or even the 3-month point. Give it a few days and see what happens.
It is also very important to give your eyes a few days to adjust to the new display that is warmer than what you are accustomed to. More so than any potential or possible glue issue, it's most often your eyes/human brain that need to adjust.
If your phone continues to have a blotchy or uneven color uniformity, by all means, definitely get it replaced! No manufacturer in the world produces a perfect product every single time. Ferrari, Hasselblad, Apple, Rolex...they all have the occasional defect that comes off the line. The difference with the companies I listed is it does not happen as often as the industry average. Nor does it happen as often as an internet forum would lead you to believe.
And that is why I'm investing so much time in hanging out here and typing this out. Humbly-spoken, I am deeply involved with this subject matter because it is a huge facet of my job and it pains me to see the mis-understandings that often take place or mis-information that might be unintentionally spread around. So that is my perspective. All I ask is that you consider these things when you're evaluating how your iPhone's display works. And by all means, if its bad, hop on up and get yourself a new one!
Happy to answer any questions people have and best wishes...
My background: I am a full-time professional photographer that specializes in action sports, wildlife, and adventure-lifestyle photography. I travel around the world on commercial assignments every month. I am not the all-knowing authority or proclaiming that I am right at all costs, but keep in mind that color management and a deep understanding of the light spectrum is rooted in what I do for a living.
Here are some random things to take into consideration when evaluating the display:
The iPhone 7/7+ has a far more accurate color space than any other smartphone on the market today. It is supposed to be calibrated to the same standards as the cinema industry and to achieve this, the kelvin temperature has to be calibrated to a warmer temperature than what most people are accustomed to. For the uninitiated, a warmer display (or lower kelvin temperature) tends to look more yellow, whereas a cooler display (or higher kelvin temperature) tends to look for blue and more bright.
A good majority of pictures I've seen here and in other threads are nothing more than a warmer screen when compared to their iPhone 6/6s series phone. In the majority of cases, this is normal. I'm not saying that every phone is perfect or there are zero issues out there. What I'm saying here is many people are panicking or worrying unnecessarily just because their phone appears to be warmer, when in fact, their display is just as it should be.
Be very cautious when evaluating pictures on the internet. Here's why: unless you manually set the white balance (on the camera you're taking a picture with), every camera in the world will automatically determine what it thinks the white balance in the photograph should be. You would be shocked at how often auto white balance is off and can skew the colors you are looking at in a photograph. Believe me, I know this and deal with it every single day. Neither of my $6,000 camera bodies are white balance and color accurate every time. I am always tweaking the white balance in post-production to align with a calibrated white balance and color-calibration target. I can take a picture of your phone right now and tweak it to look any shade of yellow or blue that I want. I'm not saying that anyone here in intentionally doing that, but I can guarantee you that your camera is.
To take this even further, the light your viewing your iPhone with plays a large role too. Are you evaluating your phone in a room with light bulbs at 2800 kelvin, 3500 kelvin, or 5000 kelvin? Are you in the sun or the shade? So many different factors play into this and will change the apparent look of your display. (And this further tricks the camera when it is taking a picture with auto white balance.)
Now let's look at unevenness or blotchiness. That is not normal. However, there are two camps in this thread that strongly disagree with each other on how glue may or may not effect the display in the very beginning of the phone's life. Setting aside the differences of opinion on glue, let me offer this: does it hurt to give it a week and see if things change? In many cases, most people can't get a replacement that fast anyway. And besides, Apple is not going to abandon you at the 10-day point or even the 3-month point. Give it a few days and see what happens.
It is also very important to give your eyes a few days to adjust to the new display that is warmer than what you are accustomed to. More so than any potential or possible glue issue, it's most often your eyes/human brain that need to adjust.
If your phone continues to have a blotchy or uneven color uniformity, by all means, definitely get it replaced! No manufacturer in the world produces a perfect product every single time. Ferrari, Hasselblad, Apple, Rolex...they all have the occasional defect that comes off the line. The difference with the companies I listed is it does not happen as often as the industry average. Nor does it happen as often as an internet forum would lead you to believe.
And that is why I'm investing so much time in hanging out here and typing this out. Humbly-spoken, I am deeply involved with this subject matter because it is a huge facet of my job and it pains me to see the mis-understandings that often take place or mis-information that might be unintentionally spread around. So that is my perspective. All I ask is that you consider these things when you're evaluating how your iPhone's display works. And by all means, if its bad, hop on up and get yourself a new one!
Happy to answer any questions people have and best wishes...
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Just makes the screen blue, I want white and it does not resolve anything with brightness.
I am a total neurotic. I returned my last rMBP 5 times looking for the perfect screen. I succeeded in the end. The positive side of being like this is that you don't find it quite as pleasurable to buy things. Hence, you spend less money. Ha!
I decided to get the iPhone 7, because actually I thought it was a cool upgrade. I went ahead an ordered 2 of them, knowing my issues. I told myself I'd pick the best and return the other and that would be the end of it.
To my surprise both the phones are near perfect. One is a little warmer and perhaps brighter than the other. I at first liked this one the most. However, silly Apple has to inundate us with white constantly in iOS. I started to notice that the bottom half of the screen was a little warmer than the top. I've now come to the conclusion that the cooler slightly dimmer phone is in fact more uniform after spending hours staring at the screen and running tests. I know, I'm nuts!
The cooler display pops less than the warmer one, but I think it's in fact a little sharper. It feels sharper. I can easily tell which one is which just by looking at the display. So, it's not all in my head! haha!
In the end, I'm pretty sure I'm going to go with the less warm slightly dimmer but sharper and more uniform phone. It pops less; seems a little less vibrant. But I prefer it for reading text, and I can't stand uniformity issues.
BTW, it's really hard to tell looking at the attached photo what's going on. The one screen looks yellow and the other purple. The one screen is yellowish; the other though doesn't at all look purple in person. It looks more blue.
I decided to get the iPhone 7, because actually I thought it was a cool upgrade. I went ahead an ordered 2 of them, knowing my issues. I told myself I'd pick the best and return the other and that would be the end of it.
To my surprise both the phones are near perfect. One is a little warmer and perhaps brighter than the other. I at first liked this one the most. However, silly Apple has to inundate us with white constantly in iOS. I started to notice that the bottom half of the screen was a little warmer than the top. I've now come to the conclusion that the cooler slightly dimmer phone is in fact more uniform after spending hours staring at the screen and running tests. I know, I'm nuts!
The cooler display pops less than the warmer one, but I think it's in fact a little sharper. It feels sharper. I can easily tell which one is which just by looking at the display. So, it's not all in my head! haha!
In the end, I'm pretty sure I'm going to go with the less warm slightly dimmer but sharper and more uniform phone. It pops less; seems a little less vibrant. But I prefer it for reading text, and I can't stand uniformity issues.
BTW, it's really hard to tell looking at the attached photo what's going on. The one screen looks yellow and the other purple. The one screen is yellowish; the other though doesn't at all look purple in person. It looks more blue.
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Good morning everyone, or in the case of our friends around the world, good afternoon or good evening. I would like to offer my perspective on this. Of course it's ok to disagree, but give this some honest thought. And yes, it is long, but I want to offer up a perspective that may help others.
My background: I am a full-time professional photographer that specializes in action sports, wildlife, and adventure-lifestyle photography. I travel around the world on commercial assignments every month. I am not the all-knowing authority or proclaiming that I am right at all costs, but keep in mind that color management and a deep understanding of the light spectrum is rooted in what I do for a living.
Here are some random things to take into consideration when evaluating the display:
The iPhone 7/7+ has a far more accurate color space than any other smartphone on the market today. It is supposed to be calibrated to the same standards as the cinema industry and to achieve this, the kelvin temperature has to be calibrated to a warmer temperature than what most people are accustomed to. For the uninitiated, a warmer display (or lower kelvin temperature) tends to look more yellow, whereas a cooler display (or higher kelvin temperature) tends to look for blue and more bright.
A good majority of pictures I've seen here and in other threads are nothing more than a warmer screen when compared to their iPhone 6/6s series phone. In the majority of cases, this is normal. I'm not saying that every phone is perfect or there are zero issues out there. What I'm saying here is many people are panicking or worrying unnecessarily just because their phone appears to be warmer, when in fact, there display is just as it should be.
Be very cautious when evaluating pictures on the internet. Here's why: unless you manually set the white balance (on the camera you're taking a picture with), every camera in the world will automatically determine what it thinks the white balance in the photograph should be. You would be shocked at how often auto white balance is off and can skew the colors you are looking at in a photograph. Believe me, I know this and deal with it every single day. Neither of my $6,000 camera bodies are white balance and color accurate every time. I am always tweaking the white balance in post-production to align with a calibrated white balance and color-calibration target. I can take a picture of your phone right now and tweak it to look any shade of yellow or blue that I want. I'm not saying that anyone here in intentionally doing that, but I can guarantee you that your camera is.
To take this even further, the light your viewing your iPhone with plays a large role too. Are you evaluating your phone in a room with light bulbs at 2800 kelvin, 3500 kelvin, or 5000 kelvin? Are you in the sun or the shade? So many different factors play into this and will change the apparent look of your display. (And this further tricks the camera when it is taking a picture with auto white balance.)
Now let's look at unevenness or blotchiness. That is not normal. However, there are two camps in this thread that strongly disagree with each other on how glue may or may not effect the display in the very beginning of the phone's life. Setting aside the differences of opinion on glue, let me offer this: does it hurt to give it a week and see if things change? In many cases, most people can't get a replacement that fast anyway. And besides, Apple is not going to abandon you at the 10-day point or even the 3-month point. Give it a few days and see what happens.
It is also very important to give your eyes a few days to adjust to the new display that is warmer than what you are accustomed to. More so than any potential or possible glue issue, it's most often your eyes/human brain that need to adjust.
If your phone continues to have a blotchy or uneven color uniformity, by all means, definitely get it replaced! No manufacturer in the world produces a perfect product every single time. Ferrari, Hasselblad, Apple, Rolex...they all have the occasional defect that comes off the line. The difference with the companies I listed is it does not happen as often as the industry average. Nor does it happen as often as an internet forum would leave you to believe.
And that is why I'm investing so much time in hanging out here and typing this out. Humbly-spoken, I am deeply involved with this subject matter because it is a huge facet of my job and it pains me to see the mis-understandings that often take place or mis-information that might be unintentionally spread around. So that is my perspective. All I ask is that you consider these things when you're evaluating how your iPhone's display works. And by all means, if it's bad, hop on up and get yourself a new one!
Happy to answer any questions people have and best wishes...
Anxious to hear about the iPhone 7 you receive.
The issue for me is still the display is less bright than prior iPhones which means I have to increase its level. That will cause a battery life hit.
If the display is suppose to exhibit yellow somewhat, how are some of these folks getting a replacement more matching the whiter ip 6s out of the box.
Color me confused.
Here is a photo of the 7 plus less yellow next to my old 6. It looks more yellow than the 6 for sure. Anyway, I can confirm a few things. 1. There are iphone 7 displays out there that are very good. Very hard to find any flaws. The iphone 7 displays are generally warmer, as everyone says. But 3. some iphone 7 displays are warmer than others. 4. It seems that some are a little sharper than others, but that might be due to the color balance somehow???
I want to note something: the 7 plus screen looks ugly yellow in the picture. In real life it looks great. Is warmer than the 6 for sure, but not in anyway ugly. The yellow looks very natural.
YOU CAN'T TRUST THE PHOTOS TO BE ACCURATE. THEY JUST GIVE A VERY GENERAL APPROXIMATION!
I want to note something: the 7 plus screen looks ugly yellow in the picture. In real life it looks great. Is warmer than the 6 for sure, but not in anyway ugly. The yellow looks very natural.
YOU CAN'T TRUST THE PHOTOS TO BE ACCURATE. THEY JUST GIVE A VERY GENERAL APPROXIMATION!
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I thought I read somewhere that the display is deffo brighter, however it can only reach it's maximum brightness if "Auto Brightness" is enabled. So when brightness is set to manual, the slider doesn't go to "full" brightness.
I thought true tone was an option in the settings that could be enabled on a new iPad.
Is there a reasonably objective way to distinguish warmth (as that of the iPad Pro 9.7 display) from the "yellowishness" that has been the subject of complaints here? And if so, what would be the criteria?
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