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Hear, hear, DaveN! YouTube on the Apple TV has just lost its luster for me as well. I don't want to bring up a music video, just to have ANOTHER music video show itself in its entirety as an unskippable "ad" first. YouTube does this on the Website version, and it's annoying as [bleep]. Time to fire up the ol' Firefox YT download plugin...

I can live with brief ads, but like you said, I get angry when I want to watch a 20 second video and I get a 40 second Goldman Sachs ads about financing a tire company that chews my LTE data.
 
It's a dinosaur business model. The technology exists for anyone who wants to avoid online advertising. I'm all for content creators making money -- just not with annoying interruption marketing. 30% of Americans have AdBlock installed -- people are figuring this out. You can avoid advertising. Cat is out of the bag. There has to be a better way.

So how do you think they should get paid?

I think the best solution would just be limiting ads to 15 seconds.
 
AppleTV 3.0:

  • New customizable interface
  • Single-entry user/password for cable service related content
  • Global search
  • Apple TV specific App Store
  • Better remote (keep standard IR so A/V Universal remotes can learn it)
  • External Storage interface (so I can store all my media there and dont need a mac running to watch my ripped movie collection)
  • Modern movie audio capability: Dolby TruHD, DTS Master Audio
  • Broader file format compatibility for media
  • Boosted performance hardware to handle all of the above (chip, memory)
 
I mean, most videos you watch are probably funded by earnings from advertisements. Same with television.

Really? Like it costs a lot to produce a home video of your cat or dog? No, I have used to use Google for AdWords and have friends that had web sites that hosted Google AdWords. The hosting site gets only a pittance of what the advertiser pays for a click. I suspect the same is true for YouTube videos only that Google is the advertising company and web host so they are even getting a larger chunk of the pie. From Google's perspective, content is cheap and is paid likewise. Captive eyeballs are expensive and are charged likewise. Google won't disclose the profit margin on these advertisements because it would upset the content producers to learn how little they really get paid for their work.
 
I can live with brief ads, but like you said, I get angry when I want to watch a 20 second video and I get a 40 second Goldman Sachs ads about financing a tire company that chews my LTE data.

So how do you think they should get paid?

I think the best solution would just be limiting ads to 15 seconds.

Traverse points out another shining example of advertising stupidity. The ad should not be longer than the chosen video-- ever. If videos must be shown, then dannyyankou's suggested 15-second limit is a good starting point, with the option to skip after 5 seconds.

Or perhaps an implementation of the Website version's banner ads at bottom, presented with a slight Ken Burns-style shrinking of the video (as done when a weather alert is issued on OTA TV stations) so as not to cover up text on the video.

I'm not averse to ads as a concept; don't get me wrong. However, I loathe the ad decisions YouTube makes on behalf of its content creators, especially when the same damn automobile ad or extended movie trailer is played over and over before every video.
 
Hmm... Is casting somehow different or better than airplaying a youtube video from the iOS app, or using the remote app to control the ATV youtube app? Or are both of you talking about using the Android youtube app?

I would say it is better. With ChromeCast (and PS3 YouTube app), you can select the video you want to watch in the YouTube app (iOS or Android) or website (in Chrome), and select to "cast" it. The ChromeCast takes over and is actually playing the content, and makes the network connection to YouTube for content; but you can still control it from the device that casted it. Also, you can queue up videos to play (I believe you can do this from multiple devices, so multiple people can participate in queueing videos -- but I haven't tried that myself).

Casting is better than Airplay because with Airplay, the video has to go over WiFi to your network connection to your device, then back again to the Apple TV. Also, it's dependent on your device (ChromeCast will continue even if the casting device gets shutoff or the app quits, for example).

Where ChromeCast shines (but not the PS3 YouTube app) is when you don't even have your TV on or on the right input, but you want to start playing content from your device. You just select to cast it, and if your TV supports HDMI-CEC, it'll turn the TV on and switch to the correct input, and start playing the content. I wish Apple TV would move in this direction, even if it involves their own proprietary version of it.
 
Pardon my lack of concern, but what makes my time any less valuable than theirs?

You're right, content creators don't deserve compensation for their hard work. I mean, if you try to charge people for content, they will just find a way to steal it so advertisements allow them to offer free content. It only takes a few seconds usually, with longer ads usually skipable after 5 seconds.

What do you do for a living? Do you do it for free? No? Then accept that, if you are watching original content on YouTube, you have to sit through a small ad sometimes so you don't have to pay anything yourself.
 
I mean, most videos you watch are probably funded by earnings from advertisements. Same with television.

But what if the chosen videos themselves are ads? Example: Music videos are, in the overwhelming majority of cases, advertisements to sell the artist's music. I honestly think they should be excluded from pre-roll ads.

EDIT: Or what about popular ad campaigns that also feature on TV, such as the often-funny Old Spice commercials with Isaiah Mustafa? Those generated a lot of direct views. Instead of showing a pre-roll ad, the featured company and Google could share the ad revenue from the website version's banner ads.
 
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You're right, content creators don't deserve compensation for their hard work. I mean, if you try to charge people for content, they will just find a way to steal it so advertisements allow them to offer free content. It only takes a few seconds usually, with longer ads usually skipable after 5 seconds.

What do you do for a living? Do you do it for free? No? Then accept that, if you are watching original content on YouTube, you have to sit through a small ad sometimes so you don't have to pay anything yourself.

Totally agree. Advertisements are a necessary evil. Many of the people who are against ads are the same folks who would not be willing to subscribe to a paid model.

I would gladly pay youtube admission monthly fee if all advertisements are gone. It's not gonna happen.
 
Really? Like it costs a lot to produce a home video of your cat or dog? No, I have used to use Google for AdWords and have friends that had web sites that hosted Google AdWords. The hosting site gets only a pittance of what the advertiser pays for a click. I suspect the same is true for YouTube videos only that Google is the advertising company and web host so they are even getting a larger chunk of the pie. From Google's perspective, content is cheap and is paid likewise. Captive eyeballs are expensive and are charged likewise. Google won't disclose the profit margin on these advertisements because it would upset the content producers to learn how little they really get paid for their work.

It's not 2007 anymore, content quality has gotten a lot better. A lot of videos cost thousands of dollars to make.
 
Anyone else finding their playlists limited to 20 videos only? Really annoying!!!

That is one of many things that suck about this new update. "My Videos" is also nowhere to be found, so I guess I no longer have access to my non-public uploads on the Apple TV :(
 
Hopefully it will add the ability to like videos like the Xbox version. A new Netflix UI would be great also
 
Regarding ads, I watch a lot of YouTube and most of it on AppleTV. I don't mind content creators getting paid, I run a Podcast myself. BUT, I would gladly pay for an ad-free option and right now there is no way to get that. Until then, ads are an annoyance.
 
Is the Apple TV significantly better than it was a year ago? I'm rocking a Roku right now and I have to say it's been a great experience.
 
Ugh. Ads on AppleTV Youtube. %$%^& that! I put up with them on my Mac, iPad and iPhone. Give me peace on my AppleTV! That was one of the nicest things about YouTube on AppleTV.

EDIT: If this new version of the app for AppleTV allows me to watch paid content through YouTube, then I'll be alright with it. There's a bunch of movies available on YouTube for rent that I currently cannot get on iTunes or Amazon Instant Video, so ads would be worth the price of admission for me IF this feature was implemented in the new AppleTV YouTube app.

EDIT #2: Disappointment. Does not work. I can find a movie for rent on the YouTube AppleTV app, but when I click on it, it says "This video requires purchase", so I go to my Mac, I purchase the movie rental for $3.99 and then go back to my AppleTV expecting to to be able to watch the movie, only to get an error message saying "Sorry, this video is unavailable on this device" This should be enabled (and if it's Apple's restriction, I need to know, so I can complain to them, though they could be blocking it the same way they will never put Amazon Instant on the AppleTV, but I've never though of YouTube as a competitor, even if it IS owned by Google. Renting obscure movies is a small side part of YouTube, not the main mission).
 
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