YouTube Premium Receives a Price Increase

[MacRumors]

Google is raising prices for YouTube Premium. The increases take effect immediately for new subscribers and in June for existing subscribers.

In the U.S., a YouTube Premium subscription now costs $15.99 per month or $159.99 per year, up from $13.99 per month or $139.99 per year previously. If you have a Family plan, the monthly price is increasing to $26.99, up from $22.99.

The discounted student plan also increased to $8.99 per month, up from $7.99 per month.

YouTube Premium offers ad-free videos, the ability to play videos in the background without having the YouTube app visible, the ability to download videos for offline playback, ad-free access to YouTube Music, and a few other benefits.

YouTube Premium Lite also increased to $8.99 per month, up from $7.99 per month. With this plan, ads are still shown on music videos, YouTube Shorts, and when you search or browse, and ad-free access to YouTube Music is not included.

The last YouTube Premium price increase was in 2023.

Article Link: YouTube Premium Receives a Price Increase

 

[Entilzha]

A reminder that Brave Browser is free. Just saying.

 

[Bones402]

The average American spends around $230 a month on subscriptions. Take a look and cancel what you can. It's a nice raise.

 

[groove-agent]

Their last price hike is why I quit.

I wish Youtube still did a streaming service like Netflix. If they bundled this plus, Youtube videos with no commercials, plus music I would get ultimate. Just the idea that it feels like there are less streaming companies with their hands in my pocket would make it worth it. 😉

 

[WarmWinterHat]

A reminder that Brave Browser is free. Just saying.

Doesn't work on the TV, which is where 90% of our household YouTube is watched. Still don't pay for it.

YouTube Viewership On TV Screens Exceeds Mobile For First Time In U.S.

In his annual letter to the YouTube community, CEO Neal Mohan said the video giant now gets more U.S. viewership on TV sets than on mobile devices.

deadline.com

 

[InnocenceMyth]

I thought I was losing my mind yesterday. Went to rejoin and saw the $15.99 price and could not find any stories about a price increase. I think YouTube Premium is a good value but with subscriptions going up all over the place I have to rethink it.

 

[ZipZilla]

I’ll still pay it. The value of having it on my TV and YouTube music as well is enough for me

 

[dbc34]

Does the student price allow for families? I have a family and am also a student.

 

[mikebenton]

YouTube is getting to be like 90% synthetic content, with no ability to filter it out. Not the best value proposition.

 

[MacInTO]

I would not pay these rates. I paid for it once via Turkey and it cost about $12 for a year. I get it for free now in my android devices and Chromecast.

 

[Spinarelo]

I don’t have premium and I play yt videos in the background all the time, there’s a little trick to it, but it only takes a second. Play the video, slide down to open Notification Center, video will pause, press play on the Notification Center player, lock your phone. The audio keeps playing in the background

 

[Tim Jobs the 2nd]

Of all the subscriptions, this is the one I find to be most valuable. I watch a lot of YouTube content and it is unwatchable with the ads. Browsers and extensions can help on the computer, but I watch it mostly on TV. Well worth it at least to me.

I have the Lite version FYI.

 

[subjonas]

YouTube Premium Lite... With this plan, ads are still shown on music videos, YouTube Shorts, and when you search or browse

Huh? What's left then?

Edit- oh I see, "search and browse" means the ads on the side of the page. I thought it meant videos you watch from searching or browsing.

 

[unregbaron]

Still worth it.

 

[Radeon85]

Prices are bloody ridiculous, I use sharingful so I get to split a family plan with random people. So I'm paying £4.60 a month for a premium plan which is far more reasonable, been using that method for a year without issues. But with Google being the dicks that they are, they'll will probably put a stop to that eventually as well.

I used to use the VPN method to hop around the world, but I got fed up of being blocked after a short time, plus it's getting harder to find a working country these days.

Of course I can block them with extensions and I still use those browser extensions, but I can't use those on the Apple TV or the native YT app.

 

[EM2013]

Adguard (free) gets rid of ads.

Vinegar allows PIP

Youtube will never get a dime from me

 

[dugbug]

Huh? What's left then?

Watching videos is ad free. IMHO this is the best plan, particularly if you have Apple one bundle with music already.

 

[klasma]

Huh? What's left then?

Non-shorts non-music videos.

 

[DocMultimedia]

Seems one service per day raises their rates. If my older relatives weren't using my account I'd be cancelling several today.

 

[contacos]

They really need a competitor

 

[decimortis]

I've never paid for it and don't foresee a time I ever will. I use the commercials to race to the bathroom or grab a snack and relive my 80's childhood.

 

[Bryan Bowler]

Too much for the Premium version and I have to draw the line somewhere because subscriptions are out of control.

Question for Lite Subscribers: I search a lot for stuff. Do ads really play on videos after searching for content?

 

[eclipse01]

Huh? What's left then?

Everything else?

 

[Mazda 3s]

I’ll still pay it. The value of having it on my TV and YouTube music as well is enough for me

Same. I don't mind, because it benefits me greatly. I don't subscribe to Apple Music, Pandora, or Spotify. I subscribe to YouTube Premium, and not only do I get ad-free music in the car (where I use it daily) and on my phone, but I don't have to watch ads for YouTube videos (I consume a lot of YouTube videos). It's a win-win for me.

Then again, the only other subscriptions I have are Sling TV and Amazon Prime, so I won't complain.

 

[WarmWinterHat]

I've never paid for it and don't foresee a time I ever will. I use the commercials to race to the bathroom or grab a snack and relive my 80's childhood.

Same. Commercials don't bother us; we just take them as a break. Who wants to sit for an hour without even getting up?

I don't personally watch much YouTube at all, except This Old House content and DIY stuff The kids watch the majority of it.