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I’m also in Finland, and looking to downgrade from Premium to Premium Lite. But it’s not showing up for me yet.
 
I only watch a few YouTube videos per week, probably less than an hour total and only on Apple TV. I would absolutely pay $4/mo for ad free, not more though. There will probably never be a plan that simple though.
I'm in a similar situation except I occasionally use my garage TV, a TCL Roku to play music videos as well.
 
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There’s a Siri Shortcut that gives me Ad-free & Background Play for free (with a couple extra taps). Just add Background Play and I’ll pay youtube €5/month.
 
Can someone explain what it is about background playback that YouTube must charge a premium for? I've been wondering because they don't care if you do background playback on PCs, but on phones and tablets they do. How is it any different?

I mean, they're even willing to create a cheaper tier that doesn't include background playback, so they're truly obsessed with monetizing this no matter what.
 
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I wonder if their "ad free" option is really ad free. Hulu charges for an ad free option, but it doesn't block all of the ads. Frankly, the Hulu ad free option isn't worth the money as you still get stuck with a lot of ads. They already have ads all over the website, so these ad free options just seem more like extortion than a true option. I'll pass....
 
I immediately quit the subscription for 17,99 EUR premium family. No need for YT Music either. But I don’t see the Lite offer yet. Guess we have to wait a little till the ‘test’ is over. I am i the Netherlands.
 
Over the past 4 months or so Google has massively increased the amount of ads on YouTube that it makes using it a slog. But I watch so much crap (and good stuff too) that I would consider this, although the background playback should be standard. Actually, separate all the music service and include offline downloads too.
 
I just want Youtube Premium but NOT the Youtube Music. I already have Apple Music so I do feel like paying twice for two redundant services.

I’d rather keep Apple Music because I live in Apple ecosystem with a few AirPlay systems throughout the house. I do however enjoy Youtube videos. I’d rather this Lite sub being a full YTP sans the music.
 
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Still a bit too expensive for ad free. Remove all the frills, just give us ad free and lower price and I will think about it. Though they have increased the number of ads and it is getting tiresome.
 
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I have premium lite, it’s called AdGuard. No ads, no monthly fees.
I know this can block ads but isn't Google aware when this happens? So if a person runs a YouTube channel who is blocking ads they can be penalised for this?
 
I just want the ad interruptions to stop.

$0 with tons of terrible ads or $12 a month to go ad-free is too big of a jump.

Disney+ is $7.99 for all of their content and no ads.

Apple TV+ is $5.99 for all of their content and no ads.

YouTube is $11.99 to remove intrusive ads spliced into user-submitted content.

YouTube keeps interrupting videos and cramming in more and more ads before and after videos, then nagging you every day to pay. Several "ads" are nearly feature-length shows, requiring you to interact with the player to skip the 50-minute "ad" to get back to whatever short clip you were just trying to watch. They are basically punishing users unless you agree to their awful pricing.
 
Thats not what we want. We want all the standard premium youtube stuff WITHOUT the music. So divide the cost in half and make a plan based on that.
 
I wonder if their "ad free" option is really ad free. Hulu charges for an ad free option, but it doesn't block all of the ads. Frankly, the Hulu ad free option isn't worth the money as you still get stuck with a lot of ads. They already have ads all over the website, so these ad free options just seem more like extortion than a true option. I'll pass....
Its not because the scum bag youtubers do the Ads live in their videos now.
 
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They should have named it ‘YouTube Less Premium’. $6.99 is way too much for ad-free YouTube. Make it $2.99 and I’m a member.
 
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I still feel that's too expensive for ad free, even though I watch much more YouTube than any other streaming service. I'd pay around 4 euros, but no more.
You are still getting the same video with the same length. Many YouTube videos try to go overboard with their content to make more money from a second ad, so you are still getting a percentage of videos that are too long to get to the point. If YouTube can change that and ask for videos going straight to subscription, might help drop down length of videos, and get straight to the point.
 
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