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As little as I use YT, it's a huge waste of money. I'll use my ad blocker for the few times a week I use it (I've gone ober a week without using it).

Same for me. Just checked my browser history and the last time I used YouTube was for the WWDC Keynote, and before that, it was middle May.
 
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I would gladly pay individual authors (I do it via Patreon already...).

As do I. I just don't want to also deal with the cat and mouse game of blocking ads on YouTube.

Frankly, we should be more outraged about how poorly the site runs on other browsers. Weird playback quirks in Safari, deliberately taking longer to load in Firefox, etc.
 
Hopefully, platform is digging its own grave for the competitors to dive in.

I had been noticing the ever-increasing video length on the platform, and that I constantly have to skip to get to the main point. Not good, especially when there is Instagram with short and concise content.

Also, many creators on YouTube are toxic, comments are full of bots and Google did nothing to curb their presence. This is especially crucial in our harsh geopolitical context where it is impossible to verify something easily.

These same creators even expect patreon subscriptions and donations. Back when YouTube was actually cool, people have been putting out videos just for the people to watch, to become well-known, with zero (or small) financial incentive whatsoever. And now they will say straight-in-your-face how it is their “only job” and that they need to “feed their families” lol. I mean, why should I or anyone else care?
It’s almost like people are wanting paid to provide a service isn’t it? Wild!

It’s simple capitalism. If you don’t want to pay someone then don’t. If you do then that’s your choice. I don’t pay money to a carpet fitter, I do it myself. But if I want someone else to do it then guess what, I have to pay.
 
Google is still winning the war. Stats, from Google, a few months ago said more people are watching YouTube on their TV than on computers or phones, and there are very few options for adblocking on TV; I would bet the number is low single digits, at best. Not many on the phone either.
Pi-hole is pretty popular these days and gets rid of all the ads in all your apps, even TV.

I also use some safari extensions and just airplay YouTube to my TV if I want a full screen experience.

Those who hate ads have so many options and are usually knowledgeable enough. Which is good, so the others who don't care pay with their eyeballs and time.

You can look this up and verify. As of 2024, around 912 million people worldwide use ad blockers across desktop and mobile devices. That’s roughly 1 in 3 internet users globally—about 32.5% of users aged 16 to 64. Interestingly, mobile ad blocking now makes up the majority, with over 496 million users, compared to 416 million on desktop.

U make it sound this is some super niche thing, but it has become something global. We even install adblockers on the browsers on our PC's at work because it not only gives a better user experience to people, but also reduces phising or other malicious stuff.
 
Someone said:

Hosting video content cost money so they have to pay for it somehow. It’s either by ads or paying a subscription. That doesn’t even count paying creators money for views.

YouTube started out with neither of those income streams; they paid for their hosting services by collecting our viewing habits, and then selling that info to advertisers. I knew that going in and was okay with it.
I would really like to see a history/timeline of YT's net worth at the end of this period, when they started paying creators, and when they started the ad-cramming.
I really, really hate ads, and back before cable when we only had OTA TV, I refused to even own a TV (from 1978 to ~1988). Then along came cable, a monthly fee but there were no commercials! (we all saw how long that lasted). Currently I pay for EweTube TV, and record any content that I want to watch on their cloud DVR, so I can skip commercials, and for YT-proper use a combo of Wipr, Vinegar, and the DuckDuckGo browser (its integral Duck Viewer eliminates ads for all channels save two).
 
Pi-hole is pretty popular these days and gets rid of all the ads in all your apps, even TV.

I also use some safari extensions and just airplay YouTube to my TV if I want a full screen experience.

Those who hate ads have so many options and are usually knowledgeable enough. Which is good, so the others who don't care pay with their eyeballs and time.

You can look this up and verify. As of 2024, around 912 million people worldwide use ad blockers across desktop and mobile devices. That’s roughly 1 in 3 internet users globally—about 32.5% of users aged 16 to 64. Interestingly, mobile ad blocking now makes up the majority, with over 496 million users, compared to 416 million on desktop.

U make it sound this is some super niche thing, but it has become something global. We even install adblockers on the browsers on our PC's at work because it not only gives a better user experience to people, but also reduces phising or other malicious stuff.

Pi-hole doesn't block youtube ads anymore, and hasn't for years. They put the ads in the same video stream as the videos, so DNS blockers do nothing. I have a Firewalla, which blocks a hell of a lot more than a pihole, and have watched the streams come though. Ads and videos alike come from *.googleusercontent.com and *.googleapis.com.

I'm not saying it's a niche thing, I was just repeating what the CEO of YouTube said, that the majority of people are now watching YouTube on their TV, surpassing desktop and mobile. This is a technical crowd here, but blocking on a a TV is not trivial compared to a browser.

 
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Pi-hole doesn't block youtube ads anymore. They put the ads in the same video stream as the videos, so DNS blockers do nothing.
I don't have one so I can't verify.

I watch a lot of YouTube but most of the time on my laptop, iPad or iOS browser.

When I want to see something on the TV, I just airplay it or plug the USB-C in my laptop.

I haven't seen ads on the internet for 2 decades now. The bandwith I have saved :)
 
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If YouTube were a small, independent company, I wouldn’t use an ad blocker, but they are a billion-dollar company... so I don't care and I will use an ad blocker.

I really don't understand this logic used by many.

Have a million users with a revenue of $10 per user per quarter? $10 million revenue per quarter, then you have to pay your bills (employees/data centers/etc...). If your user base grows by 100x, that likely makes you a billion dollar company, but you'd need to hire more people to manage more data centers and have more bills to pay.

If everyone used ad blockers, this billion dollar company will need to find new ways to make money (charging subscriptions, combatting ad blockers, restricting use, limiting uploads, deleting old videos, etc...). You're just making the problem worse for everyone.
 
This is why I am a YouTube Premium subscriber. I don't have to deal with these shenanigans anymore (I just disable UBlock Origin Lite whenever I visit YouTube) and enjoy things like offline viewing and full YouTube Music access. US$13.99 is nothing given how costly a Starbucks beverage is nowadays.
 
Nothing new?
On my iPhone (been using YouTube in Safari for over 7 years) I’ve had a black screen before every video (with ads) for almost a year now…
Swiping down and refreshing the page does the trick though. I suspect CMD-R on Mac will work the same.
Same. Refreshing immediately after pressing on a yt video has become habit for me at this point.
 
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I would pay if it was 1 or 2 euro/dollar a month.
They over did it with there current prize range.
I am not religious, but am praying for the day all subscription based services will stop existing.
I want back to 🏴‍☠️ for my movies and series.
You just can't ask me to have more then one platform subscription.
Also make one (with everything) ask me 5 euro's/dollars a month and I pay.
Let everyone and there mother start a streaming service and charge me over 10 a month each and you lose me.
It is a simple as that.

Be moderate not arrogant. I can get your content on more then one way and will be doing it while you are arrogant and misuse your power.
 
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Is this a serious question? Have you never heard the phrase “YouTube university”. You can literally learn anything and everything on YouTube. Anything you can think of something you want to learn how to do, someone has made a video teaching that. YouTube is honestly one of the most valuable resources on the internet.
Finding the quality content is the hard part. It's like panning for gold. You have to shift through a whole lot of crap* just to get that little nugget of gold. I usually write down the name of the YouTuber that has quality video. When you find that quality video, it's worth the dredging.

*💩 camera work, blaring music, garbled speech, bad information, long (_!_) intro that's complete irrelevant, etc.
 
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Interesting. I can't remember the last time I saw an ad of any kind on YT. My videos start "instantly" (network depending, of course).
 
I would pay if it was 1 or 2 euro/dollar a month.
They over did it with there current prize range.
I am not religious, but am praying for the day all subscription based services will stop existing.
I want back to 🏴‍☠️ for my movies and series.
You just can't ask me to have more then one platform subscription.
Also make one (with everything) ask me 5 euro's/dollars a month and I pay.
Let everyone and there mother start a streaming service and charge me over 10 a month each and you lose me.
It is a simple as that.

Be moderate not arrogant. I can get your content on more then one way and will be doing it while you are arrogant and misuse your power.
What??? You want people and companies to just make content for free??? You seriously think anyone would make streaming content or YouTube content or any kind of content if there was no money in it? That's the most insane thing I've ever heard, if everyone pirated content then the content would cease to exist, simple as that. There HAS to be money involved, in the form of either the consumer paying, or companies advertising, or both. I seriously cannot believe this needs to be explained to you.
 
How many people here are actually subscribed to Nebula, and is the service profitable even? 😳
Im not, because 1 I don’t have the spare change and 2 I don’t watch enough high quality online videos to merit subscribing.
I hope that Nebula will last though, I know a couple people publishing there and I welcome the competition.
YouTube has a monopoly unlike anything we’ve seen before.
 
Disappointing. Looks like Google is try its best to make customers pay for an ad free experience.
 
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I wouldn’t mind paying like £2 per month just to get rid of the ads, but £16.99 is a joke!
I just use free AdGuard in safari, if I get an ad on YT I just reload the page and boom, free YT without ads👍🏻
 
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I really don't understand this logic used by many.

Have a million users with a revenue of $10 per user per quarter? $10 million revenue per quarter, then you have to pay your bills (employees/data centers/etc...). If your user base grows by 100x, that likely makes you a billion dollar company, but you'd need to hire more people to manage more data centers and have more bills to pay.
They make more than enough. They can easily make this cheaper, and still make a profit. I am all for a company making a profit they have every right to do so, but Google has been caught many times doing shady stuff.
I'm not saying Apple hasn't, but it's a lot less than Google.
If everyone used ad blockers, this billion dollar company will need to find new ways to make money (charging subscriptions, combatting ad blockers, restricting use, limiting uploads, deleting old videos, etc...). You're just making the problem worse for everyone.
They do most of this already....
 
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