For that matter, what is with the 'i' before Apple products? I'm being serious. My girlfriend asked and I had no idea.I just always equated 'i'=Probably Apple product.
It was meant to mean "internet" in the 90's but ended up becoming synonymous with Apple.
To the poster above: I think this device could sell well, but that doesnt mean it will be a threat to Apple in any way shape or form, it will appeal to the people that were already determined to not buy an ipod anyway (sizeable community).