Figured i'd speak as a Zune owner.
First an introduction.....i've always read apple forums and what not but not owning an Apple product currently felt no need to reply...but this particular topic seems to be getting a lot of view whatever and since i own a zune figured i'd speak on it.
History:
I started with a 20 gig iPod....then eventually, after it crapped out on me (tho it had a long life) i bought a 80 gig iPod classic.
Around this time I had upgraded to Vista on my PC. My experience was iTunes was garbage on Vista....it honestly wasn't too good on XP either. For whatever reason, iTunes runs 10x better on Mac's than PCs. The same can be said for Safari so I chalk it up to just the PC software team not getting the same talent as the OSX team.
Anyway, i had that issue, and then i had an issue with the iPod classic because half of my songs would play in slow motion on the ipod (even after swapping it out at best buy...still doing it) also, the audio quality was significant worse than my 20 gig iPod.
I decided to get a Zune as market share doesn't really matter to me (tho i do miss the ample amount of accessories for iPods).
In my honest opinon, The Zune 80 vs. iPod Classic is Zune all the way (unless you need the aforementioned accessories compatibility). But user interface, screen, video suppot, wifi, etc.....all put it above.
I think even some iPod fans saw this, and often they decided to compare the iPod touch to it instead...which really shouldn't be compared as they aren't the same genre of product.
Anyway, I see a lot of comments about Microsoft just copying Apple with the Zune. I think the only thing they really have in common is they are mp3 players. I was surprised myself the much more different approach Microsoft took with the Zune. One would think they would do exactly what Apple did with the iPod, but instead they base their model around the subscription service and the social aspect (which being an Xbox360 owner, I do appreciate the common login and friends list). I think if anyone things Microsoft was just "following" apple when they released the Zune 2.0 they should really take another look at it.
Anyway, with this news I want to see how they approach a Zune HD (and no it won't be a HD player, it'll be something like 480x800. And people saying you won't see the added resolution please watch this video from the Samsung Omina HD. Its truly breathtaking.
http://www.youtube.com/watch?v=dJy4xM04Q4U
Make sure to hit HQ and go to around 2:30 to see video on it.
But anyway, just thought i'd drop my opinion on the Zune. Yeah, I don't think any product is going to catch up to the Apple install base, but one could say the same for the tiny increases in users OSX gets. Who cares, if MS can make it profitable, keep working on it and make Apple improve some more (like an FM radio for christ sake).