My own personal view is that the PAYG version is going to be comparable to the previous price you could buy the iPhone in store. We have to remember that in Europe outside of the UK there is little to no demand by the massess for anything other than PAYG mobiles.. It's top-up-top-up-top-up .. no one wants to have a heavy contract.. its just not the way the rest of Europe seem to work for the everyday joe.. but obviously in the UK we have been brainwashed into accepting a complex contract with talk-time/texts that we never use and yet feel is a good deal.
Apple need to sell the phone and PAYG will prove to be a popular choice.. anything above the original £279 would be silly and give even more of an incentive to "unlock" and move to another operator given the chance just to spite O2.. and O2 must surely want people to be content with their brand and remain loyal.
Apple need to sell the phone and PAYG will prove to be a popular choice.. anything above the original £279 would be silly and give even more of an incentive to "unlock" and move to another operator given the chance just to spite O2.. and O2 must surely want people to be content with their brand and remain loyal.