Honestly you have to own one to appreciate. Namely it’s the remote and handoff and control features. Siri works on AirPods and HomePods and can turn it and your tv on/off if connected to a ARC HDMI. Also via voice can mute, pause, turn on closed captioning, and more. And of course you can customize apps, which you want and don’t want via App Store. Not stuck with what a tv manufacture bakes into a much slower UI. Hope that helps some. Apple needs to do better marketing it IMO
Yeah it really depends on your use. I do say this regretfully as I really do like the Apple TV but lately many of the apps (native ones included) have been riddled with bugs and subject to repeated crashes.
Now this is with the 16.1 beta which is now in Release Candidate phase.
I am curious to see if the new Apple TVs will resolve some of the issues I’ve experienced but it’s been a very short time since release to say.
As far as speed. It’s already pretty fast as it is. But the native apps to the TV is as well.
The one thing I will say that I genuinely like about the Apple TV is the mostly Aggregated content view you get with the TV Home. It creates a nice queue of all the programs from (almost) all the apps you may watch programs on regularly. But it lacks Netflix integration and about a third of what I watch is on that platform.
Honestly it’s a bit of a tossup as far as whether the apps embedded in my TV (which is an LG C9 OLED) vs those of the Apple TV are genuinely preferable.
The HomeKit integration is very nice (WHEN IT WORKS!!!!!) I am sorry but I cannot stress how annoying it is that sometimes notifications from security cameras or the front door / door bell show up and sometimes you get nothing at all.
I have no idea why this is so inconsistent but I blame it more on HomeKit than the Apple TV itself.
The Apple TV is great for someone with an older smart tv. Or someone who really has a ton of content in the iTunes ecosystem. (Movies, TV shows etc.) but otherwise it’s much more a luxury item.
Its utility is just not fully baked until it can become very dependable. (And I know some of you will probably reply with statements like “mine works perfectly” and “I’ve never seen any such issues” and to that I’ll say “can it please”. I have had 43 to 4 Apple TVs of every single generation since it’s inception and have been beta testing them for a very long time).
I will say this. Compared to Google’s offering the Apple TV is a far more “elegant” experience. Same is likely true for the Fire TV from Amazon. But I can’t say for sure since I have not personally tested it.