I agree but it begs the question...who the heck was/is in charge of the company...Ive or Cook?
Before he died, Steve Jobs gave Jony Ive a tremendous amount of veto power inside of Apple (Chief Design Officer) that I suspect has lead to an internal power struggle between the two and behind closed doors the MacBook Pro keyboard issues and Ive not keen to create yet another tower Mac pushed things to the breaking point. There is a correlation between the perceived decline in Apple’s focus on Macs and consumer’s needs, wants and desires, with the design direction that was taken in the 2016-2019 MacBook Pro, the lack of substantive updates to the Mac mini and the 2013 MacPro, as well as the hoopla over Jony Ive’s outside projects and dare I say it, weight gain, that leads me to believe that he was Ready to leave Apple back in 2015 after the Watch was released or even earlier and maybe he is or was suffering from some form of depression.
Again, this is conjecture on my part, I have no insider knowledge and only a few links to back up my assertions. But I’ve seen and lived parts of this before in my professional life. I suspect Ive was incredibly frustrated with Cook’s focus on costs, margin, supply chain, moving away from computers (although I think Ive was with him on that) and Cook’s relative lack of Deep caring or interest in the process of design, aesthetics, elegance...and that lead to a fractious working relationship. Steve balanced them out, acted as a buffer and took on the responsibility of making the final decisions, although I think he favored Ive’s arguments more times than anyone would admit. So to keep Cook, Jobs made him CEO and to balance it out, elevated Ive to CDO and gave him almost co-equal CEO power.
These sorts or working relationships are fragile, egocentric, mercurial and not prone to longevity. Ive no longer wants to be held back and these external projects were to try and give him a chance to spread his wings while retaining him as long as possible. The past 4-8 years are a result of this, I believe, we just have no transparency into any of Apple’s corporate drama.
Again, my opinion, my conjecture, my experiences. Thanks for letting me ramble on.
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I sure wish Apple would offer the opportunity to upgrade the keyboards from the 2018 models to the new keyboard. I be happy to pay for the privilege. I had a chance to play with the new one this weekend, and it's much better feeling than the pounding-on-concrete version I have.
Different chassis with different engineering, and that extra thickness is part of what is necessary to embed the scissors into the new 16”. Long story, short, a retrofit is not possible.
Best situation is to sell your 15” and buy the 16” and stop pounding on concrete. Just my 2¢.
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