How will they price this though I wonder. 1599?
I am sure it will be right in the middle of the "you-might-as-well-buy-a-MacBook-Pro" price range.
How will they price this though I wonder. 1599?
I probably wouldn’t use it for that. TM backups will be horribly slow. Also SD cards are pretty volatile compared to SSD or HDD so best to have a separate backup in case it gets corrupted down the line.I thought there were rumors of a faster version coming out. 75 write, 95 read isn't fast but for 1TB at $150, it would at least be a decent "built-in" drive for Photos or iTunes I think. I don't know if I'd use it for a Time Machine though. Best to have that really external, I think.
Yeah, that's why I think it will be $150 to $200 to upgrade the screen size.And that's with a mini-LED screen. Arguably going from a 13.6" to 15.5" non mini-LED should cost even less, but of course that's not how apple will operate.
Looking at how they priced the 14” and 16” base models:That's really too expensive for what they're trying to do with this machine. Ideally they want the "Price of Admission" to be as close as possible to the $1,000 to $1,300 sweet spot that the other Airs and 13" Pro occupy, otherwise they're still losing out on a lot of more price sensitive customers who wouldn't consider a 16" but might be tempted by this. I'd imagine the number of potential customers tapers off precipitously the closer you get to that psychological $2,000 mark. I think it was Max Tech who did a poll and found only about 4% of their viewers (i.e. techy people) who would consider buying a computer at the price point of the 14/16" machines.
Base 256/8/8 configuration should be $1,399 max.
Mid 512/8/10 configuration $1,699.
Top 512/16/10 configuration $1,899.
That leaves the similarly equipped 512/16GB machine $100 off the 14" Pro, so might get some looking at that model, but crucially keeps the entry point within the most mass market reach it can be to maximise sales. Most people comfortable spending $1,899 probably won't mind spending $2,499 for the 16", so it's at the lower end this machine becomes viable in terms of sales.
Sound about right.Looking at how they priced the 14” and 16” base models:
Base 14” 8/14/512 - $1999 (binned)
Base 16” 10/16/512 - $2499 (non-binned)
14” 10/16/512 - $2299 (non-binned)
So from that you can see they added $200 to have the larger screen if you match the specs up.
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So taking a looking at the 13” MBA in a similar light… I expect…
Base 13” 8/8/256 - $1199 (binned)
Base 15” 8/10/256 - $1499 (non-binned)
13” 8/10/256 - $1299 (non-binned)
That is adding $200 for the screen size increase, which I think is a fair expectation, adding only $100 seems too low to add for the entry 15” MBA IMO… at a push they may add $150 making the 15” $1449 at best.
All this is assuming that inflation doesn’t drive the prices even higher.
I love my 2017 13" Pro 16/1TB but I want more screen.Finally. Made far too much sense. The 15" laptop market is the biggest and Apple hasn't had anything here. Office workers want something bigger than 13" but don't need the power of 16" Pro.
It's better, but I'll tell you that even on a 16" trying to do anything side-by-side isn't great. For any real work you really need a separate monitor.I’d love this as I fall into the category of wanting the bigger screen for comparing documents and photos side by side which I think you just can’t do with the 13 air. I’ve just been pricing up a 16 inch pro for this reason but the specs are overkill for me
I really don't think it's going to fly off the shelf at $1499 + tax which for me would be $1620. I want a bigger screen but not at that price. I hope the 16" Ipad is true.Looking at how they priced the 14” and 16” base models:
Base 14” 8/14/512 - $1999 (binned)
Base 16” 10/16/512 - $2499 (non-binned)
14” 10/16/512 - $2299 (non-binned)
So from that you can see they added $200 to have the larger screen if you match the specs up.
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So taking a looking at the 13” MBA in a similar light… I expect…
Base 13” 8/8/256 - $1199 (binned)
Base 15” 8/10/256 - $1499 (non-binned)
13” 8/10/256 - $1299 (non-binned)
That is adding $200 for the screen size increase, which I think is a fair expectation, adding only $100 seems too low to add for the entry 15” MBA IMO… at a push they may add $150 making the 15” $1449 at best.
All this is assuming that inflation doesn’t drive the prices even higher.
I know but i suppose it’s what you get use to as well. I have a 27 inch iMac and a 15 inch MacBook Pro and I must admit I make excuses up for not working on the road because I say “I’ll do it on the big computer when I get home”It's better, but I'll tell you that even on a 16" trying to do anything side-by-side isn't great. For any real work you really need a separate monitor.
The problem is I don’t think Apple are really bothered if it flies off the shelf they know the majority of people who are in the market to upgrade their macs likely already have done so by now since the release of Apple silicon.I really don't think it's going to fly off the shelf at $1499 + tax which for me would be $1620. I want a bigger screen but not at that price. I hope the 16" Ipad is true.
I was at our local apple store just before Christmas and what is weirdly sad to me is that I was the only one looking at the MacBook Pros. The tables for watches, iPads and iPhones were where everybody was. I was there about 45 mins and no one else was lookingThe problem is I don’t think Apple are really bothered if it flies off the shelf they know the majority of people who are in the market to upgrade their macs likely already have done so by now since the release of Apple silicon.
The M2 13” MBA isn’t exactly flying off the shelf at the moment, simply down to the fact the M1 Air exists which is a fantastic deal.
This is pretty much going to be priced as a decoy product to encourage people to upgrade to the 14” MBP, similarly to how the iPhone 14 Plus was priced… I know in the reports we are hearing ‘Apple is disappointed with iPhone 14 Plus sales’ etc… but in reality they are quite happy that the 14 Plus hasn’t sold well because it has encouraged the 14 Pro to fly off the shelves which ultimately earns them more $$$ per unit sold.
sad to me is that I was the only one looking at the MacBook Pros
If it would be in that range or less, and I got the money, I would definitely be crossing the border and going to Dover to buy itI really don't think it's going to fly off the shelf at $1499 + tax which for me would be $1620. I want a bigger screen but not at that price. I hope the 16" Ipad is true.
Issue is that there are insane carrier trades for iPhones and financing so it's much easier to afford. I don't want 14" so I would just pass if the new Air is too much. I sure as heck can't afford 16" because it is locked behind overklil specs and pricing. I actually wish they would make a bigger screen Air at a reasonable priceThe problem is I don’t think Apple are really bothered if it flies off the shelf they know the majority of people who are in the market to upgrade their macs likely already have done so by now since the release of Apple silicon.
The M2 13” MBA isn’t exactly flying off the shelf at the moment, simply down to the fact the M1 Air exists which is a fantastic deal.
This is pretty much going to be priced as a decoy product to encourage people to upgrade to the 14” MBP, similarly to how the iPhone 14 Plus was priced… I know in the reports we are hearing ‘Apple is disappointed with iPhone 14 Plus sales’ etc… but in reality they are quite happy that the 14 Plus hasn’t sold well because it has encouraged the 14 Pro to fly off the shelves which ultimately earns them more $$$ per unit sold.
What's your evidence for this? Apple said that the M2 was responsible for record Mac sales for their 2022 4th quarter.The M2 13” MBA isn’t exactly flying off the shelf at the moment, simply down to the fact the M1 Air exists which is a fantastic deal.
2:19 pm: 3 key items, benefitted from the launch of the new MacBook Air and MacBook Pro powered by the M2 chip. Satisfy pent up demand carried forward from June quarter. As supply position improved, filled the channel. Investment in the category has attracted both upgraders and switchers.
The MBP is not really in the christmas gift category, though. IPads and iPhones are much more likely to be under someone’s tree.I was at our local apple store just before Christmas and what is weirdly sad to me is that I was the only one looking at the MacBook Pros. The tables for watches, iPads and iPhones were where everybody was. I was there about 45 mins and no one else was looking
This doesn’t actually confirm anything in regards to the M2 MBA and MBP, it basically confirms that the launch of the M2 MBA and MBP were key products that increased Mac sales for the quarter.What's your evidence for this? Apple said that the M2 was responsible for record Mac sales for their 2022 4th quarter.
From: Apple Reports 4Q 2022 Results
I think the issue is that Macs/computers in general are not needed these days for a large proportion of the market.I was at our local apple store just before Christmas and what is weirdly sad to me is that I was the only one looking at the MacBook Pros. The tables for watches, iPads and iPhones were where everybody was. I was there about 45 mins and no one else was looking