Originally posted by JayBee
Single quarter results aren't a trend. I think we all know that last quarters sales were down because everyone was waiting for (a) 15" revs and (b) g5 desktops.
This quarter, Apple's desktop sales will be through the roof. That doesn't mean that it's a "trend", just that one cancels the other and Apple is still sitting pretty - not gaining, not losing, but sustaining.
As someone already pointed out, Apple is not exactly a day trader 🙂
Also, I'm sitting on an iBook SE G3 366 and a QS G4 733, and I'm not planning on upgrading till at least this time next year. Apple's quite happy trucking along with it's fairly constant market share (and by fairly constant, I mean ±2% year on year) as that allows it to make enough cash to survive and innovate without worrying about the bottom line too much.
Those who want a sudden increase in market share just don't get it - and a new cheaper/faster product (while it would be great) just would not fit with Apple's profile. I maintain, too, that in the long run it would actually damage Apple's image.
Imagine BMW started making a "budget town car" to compete with the Fiesta. Nobody would buy it, and it would quickly be consigned to the "why did we do that?" bin. Why? Many reasons, but one of them would surely be that the reason you want a BMW is because very few people have them. It's "thinking different", which is where the mindshare is at. If suddenly everyone in your street could afford a BMW, then it would lose some of its appeal and become "Just another Ford". To get prices down they'd HAVE to sacrifice build quality.
In short, Apple is about making "Insanely Great" products and selling enough of them to stay afloat. The "switch" campaign has been spot-on in line with their image, as they're promoting the lifestyle, not the "good value". It's not about hitting on 50% of PC users (most of whom do not have a personal say in platform choice anyway), it's about reminding and making aware.
Predicting Apple product releases based on their effectiveness in gaining market share is like predicting M$ software strategy based on morals - it's just pointless and way off the mark 🙂
Well we shall see if that is the case or not. BMW is going to launch a 1 series by mid-2004 to compete with the golf. It will be aggresively priced, come in many door variations and is supposed to show the average volksvagen buyer that a BMW is a lot better for the same price.
Speaking of cars, I think Mercedes and BMW both used to fit Apple's profile in the car buisness. But since the merger with Chrysler the quality has fallen, and there line has been junked up with 14 different ones. Many of which are just copies of each other. Like what is the difference between the CL & the S ? Minor To the average user this is confusing, even to car experts it is ! Doesn't validate a whole new line in my book. BMW however has stuck to their small line, and made it progressivly better. Chris Bangle has taken a huge risk, but over time BMW will win over because BMW still has the quality and the user base (much like Apple), who appreciate it's products and the superiority of them. Unlike people who buy Mercedes today which is pretty much just for the badge. So in my opinion they failed by expanding their line which just reduced their quality and got rid of their real userbase and replaced it with people who buy mercedes 'just for the badge'. So in my eyes Mercedes now looks like Apple did in 93-94-95 minus the bad profits.
Anyway, so we shall see if BMW is sucessfull or not launching a 1 series, and I think if they can pull it off, so can Apple. BMW will also expand there line to 7 series, but at least you can see that from 1 progressivly onto 7, each car gets better and better.
/end of offtopic post