No, Apple is selling upgrades. Selling firmware would be like them selling the BIOS for their macs. And you don't even know what the hell is gonna be included in 2.0, chances are that it's gonna be a lot more than the app store, or else it would just be 1.2 or 1.1.5. You're just pissed because they offer to upgrade your device and you think that you're entitled to a free upgrade.Truth. Apple is selling firmware. Apple is selling updates to applications. Apple is selling us the ability to give them more money in their store. Apple is nickel and diming their loyal customers and it must be stopped.
You saw the word "fee" and just started complaining. It doesn't matter if it costs five cents or five hundred dollars, you would likely complain either way.