2012 Olympics Logo unveiled

[RedTomato]

My partner who is rather into feng-shui commmented that the jagged spikes give it energy, but also mean it will create much dis-harmony and conflict.

In other words, a fight that won't die down. Hmm.

Deffo designed by committee. I was in one useless committee that wanted a new logo and had a willing designer offering his services for free. They jerked him about for a whole year and still couldn't decide on a final design. So he rightly buggered off.

About 60 user created designs here, many sarcastic.

http://www.bbc.co.uk/london/content/image_galleries/your2012_logos_gallery.shtml?2

Another deconstruction of the official logo (from b3ta):

 

[0098386]

I'm glad I'm not the only one who thought 80's when they saw that

It's a bit bad. Not even controversially good.

 

[RedTomato]

It did make slighly more sense after seeing the video.

But the filming was dire. Sort of like a microsoft advert from the 80s.

 

[RedTomato]

It's Brucey!!!!!!

Was the logo over-cropped before being presented? (slightly NSFW) http://farm2.static.flickr.com/1056/529761236_fd5c6198f4_o.jpg

Bart and Lisa now animated (also slightly NSFW) http://userpic.livejournal.com/62499041/409123

Someone who knows Wolff Olins (the logo designers)

I’m surprised that there isn’t a gradient as well. WO did the Abbey rebrand (before they dumped it 6 months later) as 4 different colour ways with a gradient meaning you had 4 different store fronts. Brand recognition anyone? No I thought not! Then they recycled that same 4 colour palette for the AOL Europe rebrand using fonts that didn’t scale online (for an online business) and used guess what a 4 colour palette and now it would appear they have trotted out the same rebrand with 4 colour ways and some posh power points probably to show how they are to make it dynamic.

In fact then I think they trotted out some other colour gradient in the AOL style (although to be fair that could have been Dave – the company set up by ex WO staffers)

I'll stop posting now - I have to take the baby out.

 

[Queso]

Congrats to whoever got the Olympic Goat-se logo onto the BBC London news - that gave me a laugh

I'm still laughing about that now. It's the siting of the Olympic rings that really makes it

 

[iGav]

It did make slighly more sense after seeing the video.

I thought that exactly after seeing more of the identity in motion on BBC Breakfast this morning.

I can understand the controversy surrounding it, but their decision not to rely on clichéd imagery that is so often the basis of this area and type of design is undeniably brave, though obviously not entirely successful.

 

[gkarris]

Another deconstruction of the official logo (from b3ta):

http://www.g3l.com/b3ta/olympiclogo.gif

Dude... 1938...

 

[jsw]

FYI: another (closed) thread discussing this is here.

 

[Doctor Q]

When we get to the years 20004 and 20008, it'll be easy to invent logos!

 

[joepunk]

Took me forever to decipher the year 2012.

After seeing this I really do believe that the Vancouver 2010 logo is much better looking.

 

[Black&Tan]

More fuel to the fire, the flickering of the logo shown on the BBC has reportedly caused epileptic seizures in two viewers. The first time I've ever heard of a logo being a health risk....

http://news.bbc.co.uk/1/hi/england/london/6724245.stm

 

[Legolamb]

OK, I'm going to play Devil's Advocate here because I still really hate the design. But what if the designer's were tapping into an emergent style, perhaps from Frank Gehry or Daniel Liebskind's architecture, that, while outlandish today will be something more vibrant 5 years from now? (nah.....but what if????)

 

[AdeFowler]

More fuel to the fire, the flickering of the logo shown on the BBC has reportedly caused epileptic seizures in two viewers. The first time I've ever heard of a logo being a health risk....

http://news.bbc.co.uk/1/hi/england/london/6724245.stm

Just heard that their removing it from their site.

 

[arkitect]

flickering of the logo shown on the BBC has reportedly caused epileptic seizures in two viewers. The first time I've ever heard of a logo being a health risk....

http://news.bbc.co.uk/1/hi/england/london/6724245.stm

Coffin…
Nail…?

 

[iMeowbot]

More fuel to the fire, the flickering of the logo shown on the BBC has reportedly caused epileptic seizures in two viewers. The first time I've ever heard of a logo being a health risk....

http://news.bbc.co.uk/1/hi/england/london/6724245.stm

Worse, they knew about it! Even yesterday there was already a warning message on their site next to the video, warning that the video had flashes.

OK, I'm going to play Devil's Advocate here because I still really hate the design. But what if the designer's were tapping into an emergent style, perhaps from Frank Gehry or Daniel Liebskind's architecture, that, while outlandish today will be something more vibrant 5 years from now? (nah.....but what if????)

Architecture has an alibi for things that initially look outlandish. Even if the ideas have been imagined before, they can't be executed until the technology catches up. Cave dwellers had the technology to execute this logo (but they managed to come up with more interesting stuff ).

 

[72930]

I like this one:

 

[GamecockMac]

Thanks London, for helping us Atlantans get over the embarassment of this bastard computer creation...

 

[Doctor Q]

Thanks London, for helping us Atlantans get over the embarassment of this bastard computer creation...

http://images.beijing-2008.org/49/73/Img211717349.gif

Hey, I recognize that guy. It's Izzy Guilty, the guy who set off a pipe bomb in Centennial Olympic Park during the Atlanta games!

 

[Toppa G's]

Thanks London, for helping us Atlantans get over the embarassment of this bastard computer creation...

<Izzy Pic>

Is it a bad thing for me to own one of these plush guys? I was in ATL in 1998 for a youth group trip and they still had 'em for sale.

 

[iMeowbot]

(of Izzy)

Is it a bad thing for me to own one of these plush guys?

Yes. Very, very bad.

 

[Shadow]

This logo makes me (even more) ashamed to be British.

Its that bad.

 

[geese]

Epilepsy Warning!!!!

look at the designers website. its just so.... so... random... so... stressful... so... difficult. i need to lie down. just cant work out whats going on.

http://www.wolffolins.com/interactive.html

 

[Don't panic]

look at the designers website. its just so.... so... random... so... stressful... so... difficult. i need to lie down. just cant work out whats going on.

http://www.wolffolins.com/interactive.html

mindboggingly awful

 

[ezekielrage_99]

That is seriously the worst designed logo I have ever seen, the Olympic Committee should have gone to Template Monster and saved themselves £400,000.

It looks like a broken Swaztika.... Sieg Heil 2012 Olympics I wonder if the Boys from Brazil will get the Hilter clone ready for the opening cerimony

I really hope the designer (if you can call them that) will never ever find work in the design industry ever again.

 

[iMeowbot]

http://www.wolffolins.com/interactive.html

Oh, so the twitching fly is trapped in a spider web! Now it all makes sense!