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What's all this talk about embargos?

Serious question.

Some technology journalists are given products before release so they can prepare reviews. When Apple does this, like other companies, they do so on the condition that journalists will not release their articles until a specific day and time. This is known as an embargo period.

Though journalists could violate an embargo and publish early, doing so may mean that Apple brings a lawsuit against their publication, and will definitely mean losing early reviewer privileges in the future.
 
The iOS Simulator, if you're doing iOS development, is really going to appreciate the CPU in the 15" model however. The general rule of thumb (which, like any rule of thumb, is more of a 'good guess'), is that you need 10x the CPU horsepower to fully emulate a CPU. So you need something 10x as fast as an A8 to get A8 performance on an x86 CPU, for example.

The iOS Simulator does not emulate the A8 (or other iPhone ARM) processors. Instead, XCode compiles your iOS app into x86-64 code that executes natively on your Mac. That is why you should never test performance sensitive code on the Mac as it will likely be executing significantly faster. For that type of code, you should tether an iOS device to your development machine for testing.
 
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Wow they did not start shipping yet, that's really odd... Who knows, maybe they are having QC issues?
 
Though journalists could violate an embargo and publish early, doing so may mean that Apple brings a lawsuit against their publication, and will definitely mean losing early reviewer privileges in the future.
So the esc button pressing reviewer is in trouble then?
 
Wow they did not start shipping yet, that's really odd... Who knows, maybe they are having QC issues?

If you operate on the assumption that Apple announced before production lines were ready, setting a date that spoiled media attention on Microsoft's product announcements, then the "delay" is not at all surprising. The 2-3 week timeline given was quite literal.
 
The iOS Simulator does not emulate the A8 (or other iPhone ARM) processors. Instead, XCode compiles your iOS app into x86-64 code that executes natively on your Mac. That is why you should never test performance sensitive code on the Mac as it will likely be executing significantly faster. For that type of code, you should tether an iOS device to your development machine for testing.

I stand corrected! Thanks!
 
If you operate on the assumption that Apple announced before production lines were ready, setting a date that spoiled media attention on Microsoft's product announcements, then the "delay" is not at all surprising. The 2-3 week timeline given was quite literal.
The only issue I have with this theory is that Apple doesn't charge you for products until right before they ship. They do a hold when you order, but then charge you right before they ship. Now, I don't know exactly how long that window is between charging and shipping, but I have ordered dozens of Apple products from Apple, many of them were preorders and I have never been charged and not shipped within 24 to 48 hours.
 
Almost all companies make reviewers sign an NDA (Non Disclosure Agreement, a legally binding document that says you won't divulge ANYTHING you learn, see, or experience or know). It will have an 'expiration' date. So they can do whatever they want. Film, test, whatever. There may be some restrictions; but generally it's theirs to test. BUT, they can't actually disseminate that information until their NDA expires. Big reviewers like CNET almost certainly have completed, written, shot and edited reviews (video and print) on a hard drive ready to go. They just can't send them out until that NDA expires. That's what people mean by "review embargo".

Companies do this for a lot of reasons; and almost all of them do it. I think the general consensus is that the pre-order crowd will respond to marketing, and those that are on the fence will be just as much on the fence a week from now. Reviews during the pre-order phase can only hurt sales, no matter how good the product is. But once they are 'out', the reviews can help sales because it may sway someone who otherwise wasn't sure, and definitely wouldn't have pre-ordered it sight-unseen.

Another big reason is that it prevents reviewers rushing their reviews to be first out the door for clicks.
If no embargo, then the first "reviews" would start coming out an hour after they receive their units to be first out the door and generate more revenue for their website, however it would lead to generally inaccurate reviews as they haven't had proper time with the product.
It levels the playing field, means nobody has a reason to rush a review and can give the product time to bed into their daily lives during the review period.
 
Is there virtually any difference from purchasing a MBP from a 3rd party retailer vs from Apple? Are there any benefits or privileges you'd be missing out on NOT buying from Apple?
 
The only issue I have with this theory is that Apple doesn't charge you for products until right before they ship. They do a hold when you order, but then charge you right before they ship. Now, I don't know exactly how long that window is between charging and shipping, but I have ordered dozens of Apple products from Apple, many of them were preorders and I have never been charged and not shipped within 24 to 48 hours.

It's true that Apple will not capture payments, but as far as we know, these are just authorization holds.
 
Does anybody have a definitive word on who will be shipping these beautiful computers to the US? UPS or FedEx or someone else? My guess would be UPS, but it's only a guess.
 
It's true that Apple will not capture payments, but as far as we know, these are just authorization holds.
No, they did the authorizations when we ordered. They do one authorization at the time the order is placed and then they do a charge at the time of shipping. I work in the world of web based retail and card processing, this is standard practice. It is not typical for a retailer to do an authorization at the time of order and then do another authorization before shipping, then do a charge when shipping.
 
I remember someone saying that apple said that they will ship on the 10 or 11th, so if they don't ship by the weekend, then I would start worrying.
That was me, I chatted with Apple and they told me their screen showed a ship date of November 10 and delivery date of November 12 (I hate a bto order, 17-25 delivery date, live in California)
 
People need to chill. Wasn't there a rumor last week that this Thursday would be the ship day? At least wait until then before freaking out.
 
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That was me, I chatted with Apple and they told me their screen showed a ship date of November 10 and delivery date of November 12 (I hate a bto order, 17-25 delivery date, live in California)

I was told that this most likely would be the dates of shipping/delivery for the first batch as well, though they did say they couldn't say for sure the Apple rep seemed like it's pretty probable.
 
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MacBookPro 13 BTO order movement.....credit card charged this morning, but no change on Apple website. Still has "Cancel" button option. Smart move by Apple to keep people from cancelling their order should the stock market tank big time. Think we should see our first deliveries next week. :)

Note: I was in the Ships: 2-3 weeks, Delivers 17 Nov. - 25 Nov. Group
 
So everyone that "got charged" the last few days, didn't actually get charged then? This means we're back to step 1. I guess we'll just keep waiting
 
Almost all companies make reviewers sign an NDA (Non Disclosure Agreement, a legally binding document that says you won't divulge ANYTHING you learn, see, or experience or know). It will have an 'expiration' date. So they can do whatever they want. Film, test, whatever. There may be some restrictions; but generally it's theirs to test. BUT, they can't actually disseminate that information until their NDA expires. Big reviewers like CNET almost certainly have completed, written, shot and edited reviews (video and print) on a hard drive ready to go. They just can't send them out until that NDA expires. That's what people mean by "review embargo".

Companies do this for a lot of reasons; and almost all of them do it. I think the general consensus is that the pre-order crowd will respond to marketing, and those that are on the fence will be just as much on the fence a week from now. Reviews during the pre-order phase can only hurt sales, no matter how good the product is. But once they are 'out', the reviews can help sales because it may sway someone who otherwise wasn't sure, and definitely wouldn't have pre-ordered it sight-unseen.

And just to add: A lot of time this embargo does not expire until after the initial wave ships...grrrr.
 
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