In my opinion there are times when Apple swings towards a dangerous stubbornness, and this is one of those times. Even if Apple has a good track record of solid products and an undeniable commercial success, in ten years it can happen that the competition does something better.
Another thing that bugs me is the fact that on some product lines (mainly computers) they're seemingly unwilling to compromise form over function, but for others (iPhone, iPad) they are, in my opinion, clearly choosing function over form. Neither is wrong (albeit it becomes a problem when brought to the extremes, like every thing on Earth), but this idiosyncrasy is really starting to show.
I'll provide an example to explain why I think so.
I always hated the micro-USB port with all my heart. I don't know how they thought it was a good idea to design a port like this and spread it on, well, like every phone except the iPhone. In the meantime Apple designed the Lightning connector, which works remarkably better. Aside from the more premium feeling, Lightning has been, for me, a real improvement over that micro-USB crap. But then USB-C came along and competitors started fitting it on their products. Even Apple went full USB-C with their MacBooks, implementing Thunderbolt 3 over it, which is a very nice feature for media professionals. But the iPhone stays Lightning. I don't know about the technical or market reasons, but guys, really... what does it cost to switch the iPhone over to USB-C now in a world where everything is becoming USB-C or already is? It's a fact that an ecosystem of Lightning accessories exists, but for that matter an ecosystem of (far costlier stuff) existed with USB-A and SD cards and they didn't hesitate to screw it. [Edit: "screwing" an ecosystem is a relative concept, for me having to get adapters for nearly everything is tedious but I embraced the new USB-C way on the MacBook] And the time will inevitably come when Lightning will be dropped and all those accessories will have to be adapted... better sooner than later, no?
Same idea applies with design, in my opinion. It seems like Apple is thinking: "we've always had top right corner lenses, so we're going to have top right corner lenses no matter what, even if centering them would look less weird we won't do this because we don't want our device to look like a Samsung". I really can picture Tim Cook and Jony Ive quietly discussing this, and when I remember that in the end it's just a phone, I have a good laugh about the "corporate stubbornness" of a company which to me, sometimes seems a bit of an oxymoron.
On one hand Apple is super conservative about design and features, but I must admit that feature-wise when they actually do it they do it really well, in the more streamlined and convenient way possible. On the design it's less so, in my opinion... when they announced the 6 I distinctly remember being underwhelmed, like: "we waited all this time for... this?". Same thing for the X and Xs... not ugly phones by any means, but from the company that makes the iMac and the MacBooks, for which they clearly showed they weren't up to any compromise of form over function, I honestly expected something with less compromises and with a more precise design (it really bugs me the fact that the top corners' informations on the screen don't align with the bottom of the notch, but I admit that I'm OCD as hell).
On the other hand, they seem all-out on innovation but their push for innovation, their "courage" sometimes is just too much. I understand getting rid of USB-A ports on the MacBook, but the SD card reader? Was it really necessary to dump it? The same for the headphone jack: Samsung kept it, and they even had a better IP rating at the time of the iPhone 7 vs Galaxy S8. We can tell ourselves how innovation is important and courage is the future and Bluetooth is better than cables, but hey, for most of us, I think, a phone is a tool. A luxurious tool, which costs a lot and has to look the part, and for some maybe even a fashion accessory. But for me it's not a mean to make philosophical statements about progress, and if I can choose between Bluetooth and the headphone jack, choose between USB-C and USB-A, choose between an ultra-thin port-less laptop and a bulkier, professional one, I'll be an happier customer in the end.
And dear Apple, I really like you guys. Your stance on privacy is unrivaled, your computers are wonderful for my work, you have the best software, we know it and you know it. But it's not a bad thing to admit it when you're wrong. And it's not a bad thing to give users choice. You'll maybe have a little less profits, but happier customers in the end...
That said, not that any of you gives a crap about it, but I have a full Apple ecosystem which I entirely overhauled last year by catching some deals, and all my stuff is happily chugging along and will probably continue to do so for many years to come. An ugly lens configuration is not the end of the world, and aside from the fact that I don't need to upgrade in 2019 nor in 2020 for that matter (except unrepairable damages to my current iPhone), I can always wait it out until a full redesign is presented. Antenna lines on the 6, which I had, were pretty horrible too, and after some time they eventually got rid of them. I think that the same will happen with these ugly cameras we're seeing today and the weird notch, unhinged from the fact that competition copies it or not. In two or three years maybe we'll be raving about cutting-edge iPhone design again. But this doesn't mean we don't notice how the compromise philosophy and the design choices of Apple are probably not in their best shape at the moment.