HobeSoundDarryl
macrumors G5
The M-series chips are being presented in a classic Good/Better/Best market segmentation. This strategy gives Apple and the customers a range of products with price levels and corresponding performance levels that should meet the widest range of customers while also maximizing Apple's profits.
M1/M2 is Good. it is the least powerful of the range (though still better than the competition) and is placed in the lowest price products The Air, low end MBP, and the small iMac. it also gets the best battery life due to the lower power.
M1 Pro is Better. it is more powerful than the M1 and more expensive. It is suitable for the next level upgrades of the Pro lines.
M1 Max is Best. even more powerful and even more expensive and power hungry. Currently just in the Pro laptop line.
When they get to the Mac Pro, the chips for that will probably be even bigger and better so that would add a 4th tier to the segmentation. That level will be even more powerful and even more expensive.
This gives you a stair step for sales. Most users can come in to the lower line products and be satisfied without spending too much money. They will be enticed by the next segment up and may decide to spend a little more money to upgrade, "just in case".
This same thing happen on the higher segments. Users see a machine that meets their needs but for just a little more, they could get something even better and can be justified so they go for the next segment up.
Currently, as they are getting things setup, the timing can be a little off, but there will always be some delay as the more powerful and expensive versions are produced, so you will always have some lower end products with newer generation chips while the higher end products are getting the previous generation but are still faster due to more cores.
By creating these clearly defined segments, Apple can give a wide range up customers something to meet their needs and budget but also give them something to aspire to and maybe spend a little more on. without the segments, the cost of upgrades become too hard to justify and customer settle for the lower priced products.
Very few customers need the M1 Pro or Max. The M1 will server their needs and cost less and use less power. Think of the M1 as a 4-cyinder engine car. Perfectly sufficient for most people, but some want to a little more and get the 6-cylinder car, others need or want to go up to the 8-cylinder car. There are a few whose needs or wants are such that they will even spring for a 12-cylinder car in spite of the price.
Expect that Apple will continue to offer these different segments in their chips and product, even as they upgrade them from M1 to M2 and beyond.
I grasp the concept well. Is there enough Mac variations for this though? Apple is not Intel making seemingly dozens of variations for everything from cheap stick PCs to gigantic server farms. Do we want/need a good, better, best option in every variation of Mac? Will there actually be Mac models offering that?
For example, step forward to iMac 27-32" (bigger) launch. Specualte on the options that are in there. iMac good, better and best or will only good roll out with that launch because pro & max will wait for a Fall release? If iMac (bigger) rolls with only good branded "2," does it compete with better & best M1X launched "6 months ago"? Or are laptops basically iPhone in the Mac lineup now- they get the most powerful iteration(s) of the chip and all other Macs are waiting in line for the SAME chips 6 or more months later... or if only the "good" chip launches, somewhat lessened chips in some ways (that distinguish pro & max)?
I think of iMac (bigger) as "workstation" Mac. It doesn't need certain compromises necessary for a laptop that will sometimes run on batteries. So I would think iMac (bigger) should have at least the SAME power (pro & max options) at launch rather than lopping off some of what makes pro & max get those suffixes. What should be lopped back off in a "good" M2? RAM? Storage? Computing Cores? Graphic Cores?
Thus, I don't see how the A-series tick-tock thing directly applies here. How can MBpros get the most powerful M-series chip ever and the iMac (bigger) 6 months later get one that lops off some of that power because of the A-series perception of iterative tick and power tock?
For example, if we try to apply that thinking, the spring Macs may indeed get a chip branded "2". Is it more powerful than a chip branded "1" but with pro and max suffixes? We don't get a A15 that is not more powerful vs. an A14. And even an A15 super-duper max pro deluxe in the next iPhone is likely to be more powerful than "plain" A15 just launched.
The difference here is that Macs are not once-a-year products like iPhone. A batch went M1. Now another batch has gone M1X+pro+max. What does the spring batch get? It's easy to say M2 but if M2 is "good" and M1 pro and max are "better" and "best" is M2 building on better and best or only on the prior "good"? If so, it would imply it will have a higher number stamped on the chip but potentially less cores/ram/storage than Macs launched "6 months ago."
So it would seem to me that pro & max must set the new bar/baseline for M2... this years "better" and "best" is M2s "good" OR M2 launches with good, better and best in the Spring. Else it seems like it has potential to be an A16 with less "punch" than an A15 deluxe.
My point here is that I question the general mentality of M2 being > M1 but < Pro & Max. Much like A-series number changes, it seems M2 would have to be at least as good as if not better than Pro (and maybe Max too). Else, there will be "6-months-old" mobile laptops perceived to have more power on board than a stationary desktop "flagship" that should- at least- match those laptops.
With this logic, I would guess M2 either launches with pro & max options or M2 good is equivalent or better than M1 pro and maybe max options... just like A-series number bumps deliver a more powerful chip, not one that steps back in key ways.
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