Do we really think M2 would seem to step back from something branded M1 (Pro & Max)? Yes, I know how things have been done with A-series processors. But why not proceed directly to M2 Pro & Max instead of "only" M2... then wait-wait-wait for the equivalents of what was just released in M2 pro & max? Again, I understand how things have worked with A-series chips over the years but M is not obligated to replicate the A pattern.
Does iMac 27-30" roll out with M2 while laptops released about "6" months ago have "tangibly more power/capabilities?" Are we enthusiastic about that if that's how it rolls? Premier Apple desktops NOT as toe-to-toe powerful as 6-month-old laptops optimized for mobile/battery power?
And for what real purpose? Once the "power" cat is out of the bag, why somewhat put it back in? If Pro & Max are basically M-Series release 2, shouldn't release 3 build upon them in what amounts to 2-4 or 5 Macs to be updated: iMac 27-30, maybe Mac Mini, Pro and/or maybe hypothetical Pro Jr... plus one laptop model (air)?
I would think that other than those who really need new desktops, the reveal of Pro & Max begs for "waiting" on M2 Pro & Max if "only" M2 is rolled out in the next round. Unless I really needed a new Mac, I'd probably wait for Fall if M2 doesn't tangibly overrun these new M1 chips.
The trick with applying A-series updates is that, in general, the bulk of the products that use the new chip almost entirely roll out at the same time of year- FALL (with only a few exceptions). Here you have a diverse line of Macs that seems like they will NOT all get on a big annual release schedule... so which makes the most sense to get the "higher number" chip? To me, it seems the "power" Macs should have the most powerful chips. If M2 is not Pro & Max updated, would it be seen as the most powerful chip or would Macs not traditionally viewed as the most powerful Macs have the power Ms and the big desktops have what might be argued as a weaker one?
If we envision iPhone tick-tock like updates, would an iMac (bigger) roll out with M2 and then iMac 24" get M2 Pro & Max in the Fall? That doesn't seem to make much sense.
Or would we envision maybe M1 Pro & Max in these spring releases too?
Or the config CHOICES of new Macs with M2 OR M1 Pro & Max? It seems pretty easy to envision arguments flying against the new M2 because M1 Pro & Max have "more power"... unless M2 is better in the ways that Pro & Max are now... which then seems to effectively point to building on M2 Pro & Max vs. some M2 minus those goodies that came with those new chips.
None of this is any kind of attack on Apple. As a consumer of Apple products, I'm simply thinking out loud... and questioning the broad assumption that M-series will tick-tock just like A-series chips have. Given that computing devices mostly plugged in don't need optimization that phones/tablets need, I'm not seeing WHY that's an applicable assumption. Instead, I'm thinking we just had the second generation of M revealed to us. Wow! Very impressive gains!!!
The traditionally MOST powerful Macs that still need to transition seem like they should get a third generation that rises even higher in ALL the ways that these do. Else, what happens in the fourth round of Mac upgrades next fall: several with M1s now inherit the M2 and those upgraded in the spring get upgraded again to M2 pro & max or M3 in the Fall (2 iterations of iMac 27-30 in 2022 in only about 6-8 months)?
Or would laptops- like iPhone- generally lead with the most powerful M chips and desktops generally be behind a M-chip generation/iteration?
Regardless of naming and A-series tick-tock history, I would think the premier desktops of iMac (bigger) and maybe Pro probably MUST step up M again... not with a higher number printed on the chip but with equivalent pro & max power upgrade. Maybe M2 for Air and Mini and M2 Pro & Max for iMac (bigger) and Pro/Pro Jr?
The M-series chips are being presented in a classic Good/Better/Best market segmentation. This strategy gives Apple and the customers a range of products with price levels and corresponding performance levels that should meet the widest range of customers while also maximizing Apple's profits.
M1/M2 is Good. it is the least powerful of the range (though still better than the competition) and is placed in the lowest price products The Air, low end MBP, and the small iMac. it also gets the best battery life due to the lower power.
M1 Pro is Better. it is more powerful than the M1 and more expensive. It is suitable for the next level upgrades of the Pro lines.
M1 Max is Best. even more powerful and even more expensive and power hungry. Currently just in the Pro laptop line.
When they get to the Mac Pro, the chips for that will probably be even bigger and better so that would add a 4th tier to the segmentation. That level will be even more powerful and even more expensive.
This gives you a stair step for sales. Most users can come in to the lower line products and be satisfied without spending too much money. They will be enticed by the next segment up and may decide to spend a little more money to upgrade, "just in case".
This same thing happen on the higher segments. Users see a machine that meets their needs but for just a little more, they could get something even better and can be justified so they go for the next segment up.
Currently, as they are getting things setup, the timing can be a little off, but there will always be some delay as the more powerful and expensive versions are produced, so you will always have some lower end products with newer generation chips while the higher end products are getting the previous generation but are still faster due to more cores.
By creating these clearly defined segments, Apple can give a wide range up customers something to meet their needs and budget but also give them something to aspire to and maybe spend a little more on. without the segments, the cost of upgrades become too hard to justify and customer settle for the lower priced products.
Very few customers need the M1 Pro or Max. The M1 will server their needs and cost less and use less power. Think of the M1 as a 4-cyinder engine car. Perfectly sufficient for most people, but some want to a little more and get the 6-cylinder car, others need or want to go up to the 8-cylinder car. There are a few whose needs or wants are such that they will even spring for a 12-cylinder car in spite of the price.
Expect that Apple will continue to offer these different segments in their chips and product, even as they upgrade them from M1 to M2 and beyond.