Ok, genius. You forget that the Mac Mini also sells for a premium price.
The current iMacs are more competetively priced than ever, but are still expensive, hardware wise.
And the entry model with 9400m graphics is laughable.
When done with their upselling, you're paying much more.
Good looking though.
Yes, that's what I mean. Your only choice is to switch from Mac to something else or buy an pricey Mac Mini (I don't need it that small) or a hefty MacPro (besides it's a monster machine for those that need it, it's way over spec for me and consumes too much energy for my private uses).
Part of their pricing already covers for our exchange escapades. Maybe "they will notice" because we do so. What would change if we all were quiet and kept our machines? Apple is the same company that ships replacement iPod headphones by Express (which is approx. 30Euros to Germany) - for a part worth only a couple of bucks. So, they seem to have plenty or repair budget.
Besides, I also paid a hefty price for AppleCare to bolster the measily 1 year warranty of Apple.