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27-Inch 'Studio Display Pro' With Mini-LED and ProMotion Could Launch in June

HandITOVER said:
You’re right. It is an extra $100-$150 for implementing mini-LED and extra $100-$150 for a 120hz display. Apple can drop the price to the original $999 or $1299 if it does not include both features that are available on mobile device for years.
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$1299 or so is where I think the current display should land at the very most.
Mini LED 4K 32" monitors with 500+ zones and 120+Hz are available this year for well below $2000.
I would have expected Apple to match that in a 5K 27" design with the extra design / webcam / audio pizzaz at $2500 at the most.
 
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I'd expect a FIFTEEN HUNDRED POUND monitor to take me inter hyperspace, let alone 120Hz out of the box.
 
JamonBull said:
This would be a weird move. There are a lot of seriously professional customers who would have now bought a Mac Studio with Studio Display that would have wanted mini-LED and ProMotion.
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A better display with Pro Motion and mini led also means it would be more expensive, much more expensive.
 
Caliber26 said:
This would be hilarious since it would piss off so many people who just bought the new display. There’s no way it will come so soon.
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agreed, that’s why I think the details are wrong. I bet an updated 32” display for pros at the sky high prices is more likely. There is a market there and the pro xdr needs an update, and by keeping it at 32” and thousands more, to your point, it won’t anger customers who just purchased the 27” display.

these rumors, like the M2 coming out in March, are getting dumber and dumber. Clearly people are just making things up or Apple is spreading false information to spot leakers.
 
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cmaier said:
It is going to cost $2500 (more with nanocoating), so depending on your definition of “much more” that is correct.
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If it's gonna replace the actual Pro display, then it'll cost between 4 and 5000 dollars. I understand people's desire, but realistically that's how much Apple charges for top notch quality.
 
BWhaler said:
agreed, that’s why I think the details are wrong. I bet an updated 32” display for pros at the sky high prices is more likely. There is a market there and the pro xdr needs an update, and by keeping it at 32” and thousands more, to your point, it won’t anger customers who just purchased the 27” display.

these rumors, like the M2 coming out in March, are getting dumber and dumber. Clearly people are just making things up or Apple is spreading false information to spot leakers.
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I like this take. This makes more sense. There is no way Apple announces another display shorter after the Studio Display...
 
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cmaier said:
So you demand that it should cost the same as the inferior LG Ultrafine 5k?
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Exactly, given that, panel-wise, the LG is a dinosaur, wasn't anything to write home about, and the QC was quite bad for a monitor partly aimed at photo / video / graphics use-cases.
 
rhysmorgan said:
Not necessarily! DisplayPort 2.0 is based on the same physical layer as Thunderbolt 3, which technically Thunderbolt 4 is as well.
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DP 2.0 support requires a specific USB Alt-mode included in USB4, something that TB3 doesn’t include. Intel Macs won’t support it, at least not the 120Hz portion. Pretty sure the gap in introduction is to soften the blow for Intel Mac owners once they find out they won’t be able to use the monitor or specific features of the monitor.
 
This is what the studio display should have been given the price point. Apple is getting too greedy… even by Apple standards. Technology is supposed to be deflationary. Tim Cook = John Sculley 2.0.
 
Karma*Police said:
This is what the studio display should have been given the price point. Apple is getting too greedy… even by Apple standards. Technology is supposed to be deflationary. Tim Cook = John Sculley 2.0.
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I agree that the Studio Display should has been priced lower. But a 27 inch, 5K mini-LED 120 hz thunderbolt display, as much as I would like it, it worth a lot more than 1600$. There is no direct comparative, but many displays with similar specs are around 3000$ and up.
 
cmaier said:
It is going to cost $2500 (more with nanocoating), so depending on your definition of “much more” that is correct.
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$2500 with $500 BTO nano-coat and $500-$700 for an XDR stand allowing rotation would be my guess. Typical of Apple to introduce an “XDR 2.0” at half the price for most everything, but in the smaller sized package that will appeal to a wider range of buyers and then tout the newer tech and “unprecedented” pricing for all that technology. We’ve seen this before a 100 times over.
 
I would like to see a 27" Studio Display without a webcam and speakers at a lower price point. That way we can buy the current Studio Display as a main monitor for video conferencing and set up two extra monitors as secondary or tertiary displays sans camera and audio.

For those of us who want a dual or triple monitor setup, having 3 webcams and sound systems built-in to the monitor is a bit overkill. I hope this is something Apple has in the works.
 
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Hmm, it’s not so hard to fit an M1/Pro/Max motherboard inside that large 27” body and 5K display. Can’t wait for the hackers to go at it!
 
Saturnine said:
It's difficult to understand who this would be aimed at.

Sure, they would sell some regardless but if you want a better display than the excellent Studio Display then surely you go for the ProDisplay XDR. I'm struggling to think of what kinds of customer can afford to spend more than $1,599 but won't spend $4,999.

[...]

I'm quite surprised Apple didn't instead come up with a 4K HDR 60Hz display, with power delivery and thunderbolt daisy-chaining for around the $999 mark instead. There surely has to be a bigger market for something like that over a Studio Display XDR. A pair of those and you have a dual-display, single-cable solution for $2,000. Everybody wins.
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Completely agree, yet I am even hard pressed to see the value proposition at $1600. I use my computer in a creative professional capacity (web dev, design, photography) and I already can't quite justify even the $1,599 Studio Display, when I have a 27" Dell 4K that does exactly the same thing in terms of productivity. $999 like the ACD/ATD? I'm in, for the integrated speakers and webcam. But 50%+ more? It just doesn't make sense for me. We are a dev/marketing firm with 20 employees, and management would laugh any one of us out the door requesting a $1600 monitor that really just monitors like any other $400 monitor.

Sure, if money is not a thing to you, why not. But when you need to compare what you get to what it costs, like the majority of creative pros, it's an awfully big apple tax.

To your 2nd point, I also completely agree. I really just would like a direct 4K replacement for the ACD/ATD. Two thunderbolt ports, two usb type a ports, headphone port. Simple webcam. Built in speakers. No need for a chip inside it, no need to make it crazy thin. Hell, I don't even really care if it has HDR. $999. It sells like hotcakes.
 
The sources of these rumors are obviously very iffy, as if they are peering at an Apple production line from far away with binoculars, only able to make out fuzzy shapes and hole cutouts. That’s the only logical way to explain confusing a display with an iMac.
 
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