3D Movies Appear in Apple TV App Ahead of Vision Pro Launch

[MacRumors]

3D content has begun appearing in the Apple TV app ahead of next year's Vision Pro headset launch (via FlatPanelsHD).

Screenshot of the Apple TV showing the new 3D content icon (via FlatPanelsHD).​

tvOS 17.2's redesigned Apple TV app shows a large selection of movies with a small 3D icon that resembles a headset alongside other icons for the likes of Dolby Atmos and 4K. Since the movies are unplayable in 3D via the TV app without a Vision Pro headset, it is currently unclear what resolution and frame rate they play in. 3D titles seen in the Apple TV app include Jurassic World Dominion, Pacific Rim Uprising, Shrek, Trolls, Warcraft, Minions: The Rise of Gru, Mortal Engines, Everest, Kung Fu Panda 3, and more.

https://twitter.com/i/web/status/1722631501890900357

Apple showcased a 3D version of Avatar: The Way of Water to demonstrate some of the entertainment capabilities of the Vision Pro headset when it was unveiled in June and touted the ability to play 2D, 3D, and "immersive" movies on the device, including in a virtual cinema. Apple is also expected to offer Apple TV+ content in a new, immersive 3D video format, including Monarch: Legacy of Monsters. The Vision Pro headset launches early next year.

Article Link: 3D Movies Appear in Apple TV App Ahead of Vision Pro Launch

 

[HobeSoundDarryl]

Content is king. Bring it on. Video, apps, etc.

 

[mukiex]

Man, it'd be amazing if this resulted in 3D TV support on Apple TV for all 12 of us who still have 3D displays.

 

[sziehr]

This is the magic sauce that might make Vission Pro not die on delivery. The content apple can wield

 

[Spanky Deluxe]

That's pretty cool. It's been a long time since I gave up with 3D movies myself as it was just not that great an experience on my old 3DTV but I do remember watching a couple of 3D films on my Oculus Rift years ago and it was by far the best 3D film experience I've ever had. If Apple does what they usually do with iTunes purchases then it means I'll automatically have 3D versions of all the films I purchased on iTunes, so it'll be a cool thing to try out if I ever do get a Vision headset.

 

[spaxxedout]

Showed. They took it down, but the 3d icon svg’s are still referenced in the Apple TV webstore’s css. Content is more important than apps. The biggest advantage of this technology is making the signal/noise ratio of digital information higher than naturally possible.

 

[tkaravou]

Man, it'd be amazing if this resulted in 3D TV support on Apple TV for all 12 of us who still have 3D displays.

One of the 12 3d TV owners here, the 3d will probably only work on the Vision Pro because Apple

 

[Sorinut]

3d movies sucked the first time (60s), they sucked the second time (2000s). They will suck with the Vision Pro.

Seriously, though, I never watch movies alone....this sounds depressingly solitary.

 

[canadianreader]

I'm wondering if the movie itself in 3D or the icon refers to the Vision pro immersive mode like scenes and backdrops.

 

[skippermonkey]

Yeah, good move, start with the worst blockbuster movie of the last decade.

 

[cpnotebook80]

Having used the Quest 3 to stream my ripped 3d Content. I can say its the real deal and awesome right now. The only caveat is the colors and dark shadows that need to be elevated a bit. I hope Apple's vision pro will be able to be crystal clear with better rending of shadows and blacks. Quest 3 is just the appetizer.

 

[jeffmetanna]

Funny how Vision Pro wouldn’t last until the end of those movies unless you’re plugged in…

 

[StudioMacs]

Funny how Vision Pro wouldn’t last until the end of those movies unless you’re plugged in…

Why wouldn’t you plug it in or swap batteries to watch a 2 hour movie?

 

[McWetty]

I never cared much about 3D because the glasses to make it work feel wrong on my face… but this might make me a convert if it’s done well.

 

[supremedesigner]

I wondered what the closed caption would look like. Will it be a part of the 3D experience or just a flat version that doesn't move around?

 

[Jarman74]

I still cling to my 3DTV and just recently I bought the 3D Blu-ray of the latest Avatar flick, but I would not hesitate to admit that at best this looks like a nice-to-have for Vision Pro owners. People voted with their wallets and sent 3D back to its grave. Yes, maybe they will still show some mild interest in the next Avatar installment when it comes along, but that's about it.

 

[spaxxedout]

3d movies sucked the first time (60s), they sucked the second time (2000s). They will suck with the Vision Pro.

Seriously, though, I never watch movies alone....this sounds depressingly solitary.

I don’t dispute the possibility of this, but there is something to be said about 100% binocular separation, head tracking and modeled Spatial Audio. I’m 50/50 on it being a thing because 3d isn’t that great on quest 3 / bigscreen.

 

[cateye]

Wow, what a veritable smorgasbord of top-tier, auteur-level choices to be presented in not-at-all silly THREE-DEE! Those members of the horsed class who will line up next year to receive their $3500 ski goggles will appreciate this level of thought-provoking entertainment.

Clearly, Apple's world-changing vision for the future of AR/VR is here, friends. Magical and Amazing®!

 

[rxp]

I’m a huge 3D fan. Used to be a hater but then I got the LG OLED c6 with passive 3D and amazing bright picture.

Would love it in a headset

 

[zach-coleman]

I'm wondering if the movie itself in 3D or the icon refers to the Vision pro immersive mode like scenes and backdrops.

There seems to be a separate icon for immersive backdrops as per the tweet. Remains to be seen though.

 

[dugbug]

Wow, what a veritable smorgasbord of top-tier, auteur-level choices to be presented in not-at-all silly THREE-DEE! Those members of the horsed class who will line up next year to receive their $3500 ski goggles will appreciate this level of thought-provoking entertainment.

Clearly, Apple's world-changing vision for the future of AR/VR is here, friends. Magical and Amazing®!

class warfare over 3d movie selections.

 

[YankeeSR23]

Honestly this is the experience I’ve been hoping for, and if Apple makes 3D versions automatically included with purchase I’ll be ecstatic. I’ll be watching Pixar and Marvel movies on day one with this device. Yes, there are plenty of other uses for this technology but for me media consumption is what I’m most looking forward to.

 

[diego.caraballo]

Ahhh the future...

 

[cateye]

class warfare over 3d movie selections.

Hey now. I don't discriminate. I would group 3D-anything into the same bucket of pablum set to be poured out for the great unwashed hooligan masses. You could present 3D Citizen Kane and I'd declare you first up against the wall when the revolution comes. But of course, that's just, like, my opinion, man. No more or less correct than anyone else's.

My point was more a great big obnoxious eye-roll at Apple's obsessive need to paint every. single. product. they burp out as epochal and life changing, including the Ski Goggles Pro. And yet, here we are: 3D movies.

Suckers, every single one of us.

 

[jmpage2]

3D is not going to be a thing.

It was a flash in the pan fad in the 1950s.

It was a flash in the pan fad in the 1980s with IMAX.

It was a flash in the pan fad in the mid 2000s with Avatar and consumer 3D displays.

It will be a flash in the pan in the mid 2020s with the Apple Vision Pro.

3D is dumb.