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Wow Apple has lost it. They call a 4 year old design the iPhone 8 when it should've been the 7s.

What a bad naming scheme. And so confusing.

Don't get why 'X'. The 'X' in tech is so overused in past decades I was happy to see when Apple abandoned it in macOS and now they bring it back to the iPhone.

Still think the Galaxy S8 looks better than the 'X's rubber boat bezel look that seems like there's a case around it.
Looks like you are ready to start your own phone company and sell them with so called cool designs. When is the first one expected to be released?
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Totally agree with you, iphone 8 front design has become boring now for me. Absolutely true s8 design is 1000 times better than iphone x top cut out bezel. I guess this is the first year samsung beat apple in design.
S8 design is the same as S6 except for the screen. Samsung also is pushing the same design.

One thing that needs to be understood, there is only so much that can be done with design for ergonomics to drive aesthetics.
Smartphone has reached a level of maturity where design differentiation is not big.

Another example is that laptops for the most part don't look dramatically different from each other.

direct
 
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While part of me thinks that there may be a bit of truth to that, there is another part of me that thinks that is a lazy way of thinking for a company like Apple... I certainly don't think Apple has reached the point where they have pushed the envelope of what they're capable of and what they can do with design.
 
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