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A double down is a ONE TIME side bet. If Tim Cook said years ago that Apple would double down on secrecy, the promise is long past its expiration date.
I'm sure Apple has upped the secrecy and tried hard to prevent leaks, but there are millions of people putting these things together.

I'm sure a case manufacturer would pay for a part sample.
 
These are very rough looking. I can't imagine Apple will release a final product line that looks this bad. We already saw a video with a dual camera large iPhone in it that had a nice metallic ring around the dual lenses. That looked very nice and more along the lines of what I think Apple will release than these. Now the single camera model/s may end still looking a bit awkward but I still doubt they would look this bad.

I think Apple will offer very nice hardware refinements. It's just not going to look very new and exciting. I think the only way they're going to make it look exciting at this point is to introduce a new color. Blue would be nice.

I wonder what they're working on for 2017. They've made so many interesting investments lately. They've got to be using some of them for the iPhone and iOS hardware in general. It can't all be for the vaporware car.


I think what we are seeing now is likely what the iPhone will look like, but like you stated, much more refined. Apple has high hardware cosmetic standards, even in their used product line.

These videos are nothing more than junky mock ups. But there is no doubt we will see something very similar to this. I actually believe it will look exactly like this, hopefully Apple will offer blue or black for another color option.

If we see three iPhone models is another question. This Key Note has me perplexed, being what other hardware will we see besides the 100 different iPhone leaks we have seen.
 
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You do know that's impossible, right?
Not impossible. A digital SINGLE lens reflex camera (DSLR) is limited to the information that a single lens can collect. A dual lens camera can get around that limitation.

Multi-lens pro or prosumer cameras will likely raise the bar based on better optics, so a camera phone will never be the best camera you can buy, but the DSLR can't beat the laws of physics. Single lens is half of its name.
 
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The dual lens pill looks pathetic, which is sad because the camera itself probably will be amazing. One lens looks decent. I like the slight revisions better than iPhone 6/6s, mainly because the antenna lines are partly fixed. But wow the dual lens pill is ridiculous, it does not look fancy like Apple is renowned for.
 
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I'm sure Apple has upped the secrecy and tried hard to prevent leaks, but there are millions of people putting these things together.

I'm sure a case manufacturer would pay for a part sample.
I suspect they have focused their secrecy on new products like the Apple Watch. None of the mockups we saw before the official reveal were accurate.
 
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iPhone 7, iPhone 7 Plus, iPhone 7 Pro, iPhone SE... iPad mini, iPad Air, iPad Pro... MacBook, MacBook Air, MacBook Pro... Mac mini, iMac, Mac Pro

Apple needs to go back to simplifying their products. 1 product in each category for consumers and pros.

Do this

W7slTe6.png



Let's not go back to this

AVB3hNs.jpg

One product per category? In today's consumer climate?

How would that work? One phone? One laptop? One tablet?

Do you remember when Apple only made one phone? People complained that it wasn't big enough.

But when they made bigger phones... people complained that they wanted smaller phones again. See the problem?

Apple cannot offer only one product per category... even if they made official "consumer" and "pro" monikers.

One-size-fits-all sounds nice in theory.... but it wouldn't work here.

Oh... and as for "after Steve Jobs"... do you remember all the different iPods that were created under his term as CEO? If it wasn't for them branching out and creating new iPod lines... we'd be stuck with big hard-drive-toting iPods instead of the Nano, Shuffle and iPod Touch. I'm *happy* that they made a bunch of different iPods.

Look... I understand what you're saying... but I don't think Apple make too many products. They simply offer a choice to any kind of buyer.

It's the same reason Ford has 17 distinct models for sale.

All they really need is a sedan and a pickup truck... but it's advantageous for them to have more models to sell to more buyers.
 
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You're not going to sell me a truck that doesn't fit in my garage, when I'm looking for a sporty compact. No matter how good that truck might be.
True, but for people who's garage could accommodate both models - it makes sense to target them to buy the larger more expensive model.
 
Look at the mute switch at 0:46. I don't believe this crap.

Yah, saw that. I think they are empty cases, so there was nothing to hold the sliding switch in place, and that would also explain the yellowish flash openings.
[doublepost=1470527890][/doublepost]
Still hoping for a phone with a 3.5" screen.

Not going to happen, as the 4" screen is close enough, and app developers have already begun making that the smallest version that they officially support. Some apps work like crap on my iPhone 4 (yes, 6 years old now) because of the lack of screen real estate.
 
Since when? You say this as if it were a well accepted scientific fact. Choice is in itself value neutral, and usually seen as a positive thing in free market. Surprised to hear you say there can be "too much choice"
It's apparent you are a big fan of choice so I'm not going to bother arguing. More choice may mean more sales but it has a load of consequences for the company and users. There are also immediate disadvantages for customers, such as is harder decision making and possibly more money spent.
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Yah, saw that. I think they are empty cases, so there was nothing to hold the sliding switch in place, and that would also explain the yellowish flash openings.
[doublepost=1470527890][/doublepost]

Not going to happen, as the 4" screen is close enough, and app developers have already begun making that the smallest version that they officially support. Some apps work like crap on my iPhone 4 (yes, 6 years old now) because of the lack of screen real estate.
They are not empty cases, they are dummy models.
 
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I'm sure Apple has upped the secrecy and tried hard to prevent leaks, but there are millions of people putting these things together.

I'm sure a case manufacturer would pay for a part sample.
Well all it takes is 1 casing/schematic leak and they can produce thousands of mockups/dummy models so there's nothing much Apple could do since there is almost always 1 leak. I must have also been easier to produce these dummy models this time due to the similar design to the 6/6s.
 
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iPhone, iPhone plus, iPhone Pro seems like a possibility.
iPhone -> iPhone plus +$100
iPhone plus -> iPhone Pro +$100
This increases the average selling price, paid by loyal iPhone buyers.
That's not what I meant, that's definitely a possibility. I'm talking about considering the objects in the video/photos to be genuine.
 
4K and still blurry as ****.

Yeah I love how resolution is now how we judge video quality...
[doublepost=1470532292][/doublepost]
Is it just me, or have we left the era when new smartphones are relevant

I would agree that this is the case.

The iPhone 5 was pretty much the perfect phone IMO. The fandroids demanded a massive screen so we got them. Other than higher res screens, more RAM, and CPUs with a higher clock speed (and more cores).

Mobile phones now have too much RAM, over-powered (battery draining) CPUs and screens with resolutions that are only really useful for 80"+ TVs that you're gonna use as part of a home cinema pack.

Meanwhile (other than a few minor changes), iOS stands still. Partly because Android will pinch any new features they make... so there's no real point inventing them. But also... because we don't really need any new features!

I used to be a tech geek who was interested in every new update/gadget. Maybe it's just me, but for some years now, nothing has wow'ed me.
 
Okay yeah I hate the color choices of the past few years and the possible blue is not exception.
And yeah I am still extremely mad about the deletion of the headphone jack.
But really most of all, I am very surprised that we have yet to see what is replacing the headphone jack?
Is it a new wireless earphone set? A lightning earphone? Lasers that beam the music into my eyes?
Or has apple decided that nobody needs to use heaphones for private listening (or conversations).
I'm at this stupid crossroads.
Do I go buy a current model iPhone while it still had a headphone jack.
Or do I jump ship to a Samsung.
I'm not buying a castrated iphone 7.
 
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Remember when Steve Jobs made that presentation in which he was saying that all of Apple's product lines should be pared down to "consumer" and "pro"? There's too much fragmentation in the Apple ecosystem currently. This is a bad sign.

History repeats its self... Same thing happened in the mid 90's.

I believe its the result of no razor sharp vision at the top. The committees are making the decisions now, mostly to wring the last cent out of the products.

Companies must be dictatorships, not democracies.
 
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