YOU DIDN'T READ IT!!!!
Eventually they need to go to a higher base model. Right now they are reaping the profit keeping it 16GB to "invest" for later. With this plan, a good percentage of users step to 64GB. Then when they introduce 32GB base, some might step down, but they are banking that likely most will want to keep their space. This is exactly why they are doing this middle step!
Apple can then do two things:
Introduce 32GB and keep the 64 and 128 the same for the same price. Will there be outrage, maybe? Likely the same as 5S to 6 when the top two tiers doubled for the same price and 16GB stayed the same for the same price. But it will only be temporary bitching (like every year).
or
they can double all the tiers as they have done in the past (this could be done in two stages with the above happening first, then double the top two).
Do this until 32GB is no longer adequate, rise, repeat.
Do you invest money? Do you understand long term planning? All you are looking at is the current situation.
I did read it. Some of it made sense but not all of it.
So the article is saying Apple is doing good business while the same time increasing storage at each price point. What seems to be the problem then?