60 Minutes Airs 'Inside Apple' Special Providing Close Look at Company

[whiteboytrash]

And many deductions have been introduced over the years to help 'foster' certain industrial growth. The problem is that now, the tax code is Swiss cheese. Many corporations not only pay no taxes, they actually get money back! And not three or four figure checks, but seven and eight figure checks, and shuffling money around is largely legal. The 'military industrial complex' is practically contracted with the Treasury Department to print more money.

Corporate inversions are all the rage now too. Burger King, Pfizer, etc...

I remember an expose about the import/export game that many corporations play. Deliberately overvaluing products going one way, and devaluing them going the other JUST TO CHEAT ON THEIR TAXES!

America isn't a democracy any longer. It's quickly becoming a vacation spot for skeesy corporate tax and regulation cheats!

Lobbyists control this country now. Look at the MPAA!

/rant

Remember when paying your taxes was a mark of a true patriot? Now having a personal jet is?

And what are they doing with all of this ill gotten cash? BUYING OUR ELECTIONS to get more cash!

It's so bad now that foreign money could actually BUY AN ELECTION, and no one seems to care, as long as the cash shower keeps running!

Personal jets or more to the point "Corporate Jets" are a tax deduction, as long as they come under "safety and security" of the tax code. Personal Jets if purchased in most states are tax deductible as well and carry no sales tax. New York State just introduced private jets and yachts to be a tax deduction. They also can be depreciated over 5 years even if you hold the jet for 10 years. A $20m write down over 5 years is impressive amount of tax trickery.

Jet fuel is also a tax deduction but only for business use not personal use...

The biggest issue with corporate tax rates is that, yes, Apple makes that money outside of US so to repatriate the income it would make sense for the US Government to tax it at a lower rate. The income was not generated in the US, so why not provide incentive for US companies to bring cash into the country that was made elsewhere.

 

[Dave245]

Anyone know if there is anywhere a none US individual can watch the full 60 minute interview? I can't seem to find the video.

 

[CJM]

Here is the part 1 and part 2
http://www.cbsnews.com/news/60-minutes-apple-tim-cook-charlie-rose/

You can watch the video even if you're outside U.S

Is it meant to be just 30 minutes?

 

[cableguy84]

Can this be viewed outside united state

 

[BillyMatt87]

"This is still Steve's company"

So why did Tim Cook:

- Re-bloat up the previously streamlined product lineup with unnecessary tiers and extra redundant models
- Make a glorified stylus
- Market a smart watch as a fashion accessory and have it be completely dependent of the iPhone
- Fire Scott Forstall
- Acquire Beats
- Release half-baked, poorly designed and performing software updates and services
- Have everyone pay less attention to detail
- Make all the products Steve would've disapproved of just because he can now
- Convince himself and the rest of the executives to become attention whores in the media

If Tim wants us to believe that Apple is still Steve's company, then he needs to show it and enough with the politician-like sweet talk from him, it becomes less convincing every time he says it (which was many, many times before). Tim Cook has undone many of the great things Jobs did to make Apple that great company it ultimately became. Cook is nothing more than your typical average tech CEO who only truly cares about profits and the bottom line but at the same time he tries to convince everyone that he cares as much about Apple's vision and the execution of such as Job's genuinely did. Sorry Tim, but you'll have to do better than that...

 

[mbh1976]

Charlie Rose is unbearable to listen to. Guy just repeats answers to the questions he asked- annoying.

 

[avanpelt]

Cook needs to learn how to lie and not open his mouth. That bit about Chinese manufacturing was incredible - does he really believe people don't know why the products are put together in China?

Well, what Cook said about tool and die makers being essentially extinct in the U.S. is 100% true; and I'm sure that is one factor in why they can't manufacture much over here -- with cost obviously being the elephant in the room.

My stepdad was a tool and die maker for almost 50 years until he retired a few years ago. When his plant was closing down because the company was shifting the labor to Mexico, the company had the Mexicans come up here to be mentored by him for a period of time. He can make or fix just about anything when given the proper materials and equipment. He has an intrinsic ability to look at most manufactured things and tell how they're put together. I don't know a single person in my generation that has the same skills.

It's ironic that our schools focus so much on the digital age now -- in large part thanks to Apple. Meanwhile, interest in the vocational trades has dwindled significantly to the point that very few people Stateside understand how to make our beloved Apple products.

 

[RogerWilco]

I wonder what Apple is trying to achieve by offering this look behind the curtains. Don't get me wrong, it's interesting stuff, I just don't understand their motivation for taking the initiative in doing this. It's not like they need to grab the extra attention to boost christmas sales.

With the exception of Ahrendts (she got her payout up front), everyone in that room is very interested in maintaining Apple’s share price momentum. Cook is desperate for any publicity to help maintain the illusion of progress and the next big thing.

 

[Piggie]

You can just imagine it.

Hey the camera guy and interview is taking place in this room.
Quick someone go get a black sheet and a few books, we'll lay them all out randomly on this table, cover them up and he'll think they are some new secret items

 

[Mr Fusion]

"This is still Steve's company"

So why did Tim Cook:

- Re-bloat up the previously streamlined product lineup with unnecessary tiers and extra redundant models
- Make a glorified stylus
- Market a smart watch as a fashion accessory and have it be completely dependent of the iPhone
- Fire Scott Forstall
- Acquire Beats
- Release half-baked, poorly designed and performing software updates and services
- Have everyone pay less attention to detail
- Make all the products Steve would've disapproved of just because he can now
- Convince himself and the rest of the executives to become attention whores in the media

If Tim wants us to believe that Apple is still Steve's company, then he needs to show it and enough with the politician-like sweet talk from him, it becomes less convincing every time he says it (which was many, many times before). Tim Cook has undone many of the great things Jobs did to make Apple that great company it ultimately became. Cook is nothing more than your typical average tech CEO who only truly cares about profits and the bottom line but at the same time he tries to convince everyone that he cares as much about Apple's vision and the execution of such as Job's genuinely did. Sorry Tim, but you'll have to do better than that...

You know the saddest part of the whole situation is that Steve's blueprint for successful products wasn't Earth-shattering or difficult to replicate. All it did was put quality and simplicity ahead of the bottom line. It's depressing that so few CEO's have the balls to do that. It's clear Tim doesn't.

 

[nando87]

It appears as they may have accidentally shown an unreleased macbook?

http://www.businessinsider.com/apple-macbook-60-minutes-2015-12

Isn't it the 12'' space grey MacBook?

 

[NSError]

Isn't it the 12'' space grey MacBook?

Style wise it looks like one, but it definitely looks bigger than 12" to me at least

 

[shanson27]

Can this be viewed outside united state

Yes

 

[CFreymarc]

"This is still Steve's company. It was born that way, it's still that way. And so his spirit I think will always be the DNA of this company."
​

No, because we would have heard about Steve's head exploding at some of the screwups that have happened in the past few years.

I'm starting to wonder how bad it is using Windows, or jail breaking. Given that the first time I jail broke an iPhone, I bricked it, that says a bit about the frustration...

Steve Jobs hated extended interviews like this inside the campus. His take was just "showing around" the place even with confidential items stored away was too much exposure to "inside the kimono" as Guy Kawasaki and others would talk about concerning Apple's internal operations.

I wouldn't be surprised if an interview like this was a part of terms for executive hires that wanted to promote themselves more than Apple as a whole.

 

[PinkyMacGodess]

Personal jets or more to the point "Corporate Jets" are a tax deduction, as long as they come under "safety and security" of the tax code. Personal Jets if purchased in most states are tax deductible as well and carry no sales tax. New York State just introduced private jets and yachts to be a tax deduction. They also can be depreciated over 5 years even if you hold the jet for 10 years. A $20m write down over 5 years is impressive amount of tax trickery.

Jet fuel is also a tax deduction but only for business use not personal use...

The biggest issue with corporate tax rates is that, yes, Apple makes that money outside of US so to repatriate the income it would make sense for the US Government to tax it at a lower rate. The income was not generated in the US, so why not provide incentive for US companies to bring cash into the country that was made elsewhere.

It's petty hypocritical from a company that demands 30% of EVERY transaction that happens on their systems worldwide. iTunes? Last I heard, 30%. App Store? 30%. iBooks Store? 30%. In some cases, possibly more too!

I'm sure they can afford to support the government that helped them so much along the way by paying 40% (THE WHOLE TAX RATE) for the privilege of having their headquarters here, and the protection of the federal government, the military, the roads, the power, the sewer, the list goes on and on...

Apple did not 'build this' alone. They built 'this', their whole company, on the 'gisfts' of federal research, and other tangible things that the government they are trying so hard to cheat did for them AND US! Including every corporation! (Burger King should have to build all the roads leading to their stores, and provide all of the sewer and water treatment they use, for example)

Farking Apple CAN AFFORD IT!!! They really really can!

 

[PinkyMacGodess]

Steve Jobs hated extended interviews like this inside the campus. His take was just "showing around" the place even with confidential items stored away was too much exposure to "inside the kimono" as Guy Kawasaki and others would talk about concerning Apple's internal operations.

I wouldn't be surprised if an interview like this was a part of terms for executive hires that wanted to promote themselves more than Apple as a whole.

It was all 'stagecraft'.

HEY EVERYONE! LOOK AT US!!!

Is their market share falling? Is this tax scandal having a marked effect on their bottom line?

Apple is the company with the largest amount of cash 'stuck' off shore...

 

[Rogifan]

Steve Jobs hated extended interviews like this inside the campus. His take was just "showing around" the place even with confidential items stored away was too much exposure to "inside the kimono" as Guy Kawasaki and others would talk about concerning Apple's internal operations.

I wouldn't be surprised if an interview like this was a part of terms for executive hires that wanted to promote themselves more than Apple as a whole.

Steve Jobs is dead. Who cares at this point what he may have hated. It's not like he was always right. That's why he told Tim Cook to do what he thought was right, not what he thinks Jobs would have wanted.

 

[Ezlivin]

Well, what Cook said about tool and dye makers being essentially extinct in the U.S. is 100% true; and I'm sure that is one factor in why they can't manufacture much over here -- with cost obviously being the elephant in the room.

My stepdad was a tool and dye maker for almost 50 years until he retired a few years ago.

I think you meant "die" maker. Dye is for tinting fabric and other things.

 

[Psyfuzz]

This interviewer...

Cook: "...we believe we're the most innovative company in the world." etc.

Interviewer: "The Most (shakes hand). Innovative (shakes hand). Company (shakes hand). in the World (shakes hand)."

Throw in how quickly he's lighting the 'Murica beacons when Cook suggests the Chinese workforce have a differing skill set to the US, at least Cook didn't recede and stuck with his point even when the interviewer laid his agenda so aggressively on the table.

 

[BillyMatt87]

Steve Jobs is dead. Who cares at this point what he may have hated. It's not like he was always right. That's why he told Tim Cook to do what he thought was right, not what he thinks Jobs would have wanted.

As long as Tim Cook keeps insisting that Apple is Steve's company, he should treat it as such.

 

[midwestfisherma]

"This is still Steve's company. It was born that way, it's still that way. And so his spirit I think will always be the DNA of this company."
​

No, because we would have heard about Steve's head exploding at some of the screwups that have happened in the past few years.

I'm starting to wonder how bad it is using Windows, or jail breaking. Given that the first time I jail broke an iPhone, I bricked it, that says a bit about the frustration...

I didn't realize that Apple was supposed to anticipate people would try to circumvent their design and plan accordingly! I bet if you used the device as intended you wouldn't have "bricked it".

 

[cableguy84]

Yes

where?

 

[CFreymarc]

Steve Jobs is dead. Who cares at this point what he may have hated. It's not like he was always right. That's why he told Tim Cook to do what he thought was right, not what he thinks Jobs would have wanted.

So are George Westinghouse, Henry Ford, David Sarnoff and Walt Disney but their policies and management philosophy still echoes in the halls of the companies they started to this day. Was told when Steve knew his time was up in a few months, he paralleled the final months of Walk Disney writing up everything he could and even motion picture record hours of talks to whom ever runs the company per terms of the Board of Directors. Supposedly, any of the new executive hires at Apple and Disney has a day of watching the confidential and internal "founders lectures" with instructions concerning the core values of the company and how things are done. Impressed that none of these tapes have got out.

 

[CFreymarc]

It was all 'stagecraft'.

HEY EVERYONE! LOOK AT US!!!

Is their market share falling? Is this tax scandal having a marked effect on their bottom line?

Apple is the company with the largest amount of cash 'stuck' off shore...

You get it!

 

[CFreymarc]

It's petty hypocritical from a company that demands 30% of EVERY transaction that happens on their systems worldwide. iTunes? Last I heard, 30%. App Store? 30%. iBooks Store? 30%. In some cases, possibly more too!

I'm sure they can afford to support the government that helped them so much along the way by paying 40% (THE WHOLE TAX RATE) for the privilege of having their headquarters here, and the protection of the federal government, the military, the roads, the power, the sewer, the list goes on and on...

Apple did not 'build this' alone. They built 'this', their whole company, on the 'gisfts' of federal research, and other tangible things that the government they are trying so hard to cheat did for them AND US! Including every corporation! (Burger King should have to build all the roads leading to their stores, and provide all of the sewer and water treatment they use, for example)

Farking Apple CAN AFFORD IT!!! They really really can!

If all the government had to manage was military and infrastructure as you mention, I'd be very happy to pay my taxes and then more. Problem is that 60% of the federal budget is toward "social programs" that would be much more efficient if left in private hands. Then the free market can pick and choose what life path services they want instead of mandated cradle to grave services (including schools) with a social engineering program that punishes the most productive in society.