Yes, they are definitely being serious in these advertisements. Completely serious. Stone cold serious.
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'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'
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Yes, they are definitely being serious in these advertisements. Completely serious. Stone cold serious.
How do you pre-market a product that you don't want to confirm exists, nor wish to talk about. Yep.. This.
I think that's precisely their point, yes! For the price of a few billboards they're the top of the news for several days on every tech site in the developed world. The return on their advertising investment is almost infinite.
It does make you question whether they've ever had a client that was engaged in making anything that took longer to make and deliver than a fried egg.
I think that's precisely their point, yes! For the price of a few billboards they're the top of the news for several days on every tech site in the developed world. The return on their advertising investment is almost infinite.
The "return" is only measured in new paying clients. I've got my own advertising business and promotional costs are always measured with results in the form of new clients.
I wish them the best on the campaign, though I think it got confused with legal brand identity in most people's minds. Maybe they needed the sideways smilie text at the end. The "Dear Universe" thing just watered it down more.
Either almost this whole thread needs to take Marketing 101, or they need to get a sense of humor. Or both.
No matter what their name is, or how much in advance they might have made the request Apple's the 800 lb Gorilla that loves throwing their weight around. Even they know that, it's just a great tongue in cheek way to grab some attention. Good for them.
More publicity for Apple and the iPhone 6S.
They will certainly not win any Addy Awards, or new clients, with this campaign.
I don't think they care about Addy awards. They are a digital marketing company.
Sorry - and you're boasting 30 years of experience and "award-winning" - What you wrote pales so much in comparison and would garnish zero buzz. I read your statement and say "who cares?" Also 6S doesn't just rhyme with success. It IS success.
No. I don't think they intend that at all. What they are doing is called contextual marketing. Like when other brands jumped on the blue/black and white/gold dress bandwagon on twitter. Or when Oreo tweeted a picture that you can still dunk in the dark during the 2013 blackout during the Super Bowl. They took something that people are buzzing about and targeted a relevant message that ties to their brand.
So a marketing/ad agency isn't interested in getting free exposure and a zillion free clicks on their website when people start Googling info on the new iPhone and notice the 6S website?? Right. :/
Why would Apple change it?! There's no confusion between an iPhone and a marketing company, so they'd have no reason or obligation to and they're not in the same industry either.
I was just kidding. Nothing will come of this at all. Honestly, it is simply a marketing stunt by a marketing company to promote their brand. Apple could tie this up in litigation for years and bury this company at the end of the day from legal fees alone. Just a marketing stunt...
many people seem to upgrade every 2 years as soon as they are contract eligible . The "s" cycle seem to be OK getting the upgraded s as being a refinement of the # model. And, the # cycle folks in the 2 yar update like getting the more new features and capability. In either case, on the one year turn, they all have some envy for the latest one. Since the old phones have a pretty good trade-in value, its not too big a deal to upgrade.
There is no need for Apple to come up with another name. The device isn't in any way competing with them or what they do.
It sounds like 6S wants some of that Apple Brand Cash...
CHA-CHING!!!
It sounds like 6S wants some of that Apple Brand Cash...
CHA-CHING!!!
I like the part where they talked about using old flip phones too. Rockin' it old school. Yikes!
200 comments and a front page news item. I'd say this campaign is a 6s.