Goodness, do people really think this was a genuine request for Apple to change their name? Sarcasm really is wasted on some people, isn't it?
There is not a single person on this planet that will buy an iPhone 6s and will think of this advertising company. This is a very expensive 15 minutes of fame.
This is obviously a no name company hoping to ride on the coattails of Apple. Clearly it's working.
Haha6S Marketing: Dear Apple, please call it the iPhone 7
Apple: Thanks for the free marketing! We will call it the iPhone 6s though.
Enter meta-marketing.
6S Marketing, an ad agency located in New York, is hoping to persuade Apple to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7. The company has written an open letter addressed to Apple and rented several billboards, one in Times Square, reading "Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing."
6S Marketing has also tagged its billboards with a campaign hashtag, #WeAre6S, which it says it uses to "highlight our unique and fun company culture."
In the letter posted on its website, 6S Marketing goes on to say the company has heard rumors the next-generation iPhone will be called the iPhone 6s, and urges Apple to "reconsider" before detailing the company's long history.As we're now less than a week away from the unveiling of the next-generation iPhone 6s and 6s Plus, there would be no time for Apple to change its own marketing materials and packaging even should it choose to consider 6S Marketing's plea, a fact the company likely knows, making this more of a publicity stunt than a genuine request.
Apple's iPhone naming scheme has been the same for multiple years in a row, having kicked off with the iPhone 3GS. 6S Marketing's publication of its letter at this late date in Apple's development cycle suggests the company is simply hoping to garner some attention ahead of the September 9 introduction of the next-generation iPhone.
6S Marketing ends its open letter with the following: "Hopefully, this message will reach you in time and you'll reconsider leaving "6S" to the originals -- we've been rocking it since the millennium, after all."
Article Link: '6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'