Did you think that Apple was just NEVER going to lower their prices?
Not at all, but historically, Apple has never lowered the price of a product - period - within 60 days of it's release.
I'm not upset that Apple cut the price $200 a month after I bought mine, but their past history instilled in me the confidence they would not, which is why I bought my iPhone a month ago and didn't wait. I've read the rumors of a price cut or a new, cheaper and less-capable "iPhone Nano" or a 16GB iPhone, but again, Apple's past history has shown they have never done that.
Apple doesn't release a computer and then, 60 days later, cut it's price. Nor do they release a new model of that computer with significantly better specs 60 days after the initial release.
I paid $600 both because I felt the iPhone was worth it and because I didn't expect Apple to cut the price so much so soon. If Apple had a history of cutting prices soon after release, I would have waited until today, and I imagine so would many.
Yes, many just wanted the iPhone "right now" and were willing to pay $600 for it "right then". Others, like me, were a bit ambivalent about paying that much, but we knew from past history that Apple was not going to cut the price significantly or release a new model with major upgrades so soon after releasing the new model, so we felt at the time that it was $600 or wait six months to a year for the next generation to come out and either pay $600 for it, or $400 for the current iPhone as it "dropped down the ladder".
So that is why when I saw Steve say "$399", I was a bit crestfallen. I was willing to wait this long, but nothing in Apple's history pointed to the implication that if I had waited this long, I could have saved one-third. I still love my iPhone. I still support Apple and their products. And this incident has not soured me on the company.
But it was unexpected. One reason I like Apple is the sense of "stability" their hardware line gives. I knew yesterday my brand new iMac 24" that I bought on Day One would not be upstaged or made cheaper in the next six to twelve months so I bought it now rather then waited. Same with the iPhone. And my 2nd Generation Nano I bought on Day One.
Now, I'm not so sure. If this is the only thing Apple cuts, then fine. They wanted to push the iPod Touch and they needed to cut the iPhone's price to make it competitive.
But if in November Apple announces new iMac's with 800MHz FSBs and Penryn's and sells the 24" model for $1799, then I'm going to have to treat Apple like I treat any other consumer electronics supplier - wait six months after release to save a mint.
Yet I wonder if most folks take that track, will Apple have the cashflow and RoI to justify releasing new products? Or will they sit on the old stuff longer and longer because sales now trickle-in over the year as folks sit and wait for it to get cheaper?