I have always been aware of full device cost. I know that even if I only pay $300-400 upfront, AT&T will easily recover their subsidy from the thousands spent on service. I'm actually glad they're not forcing subsidized plans on everyone now. I'd much rather save money on service and pay full price for the phone.$849 for the phone
$67 in taxes
$18 for a case off Amazon.
I have never spent this much money on a phone before. When the first iPhone came out I purchased it used off Craigslist for about $450 a few days after it came out and that was a bit pricey in 07. The phone was not subsidized then. Since then I have always paid subsidized prices. All my iPhone's through the 4s, my S3 and current S4 were all under $200. Maybe I'm just used to this price. A bit on the fence here. How do you all feel about paying full price for the 6+? I know there are cheaper options but those would feel like a downgrade to my current S4. Any thoughts?
I've said this before, the move to lower monthly service plans with device financing or even buy outright instead of the old subsidy model will cause people to re-evaluate their cellphone upgrade and purchasing habits. It will likely cause a lot of folks to delay upgrades or buy less expensive phones and I think we're starting to see it now.