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Will you Buy a Foldable iPhone?

  • Yes

  • No


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A foldable iPhone will flop. Just like the Apple Vision Pro (AVP), it will be a niche product with limited appeal — not the next big thing. Yes, I know there will be a small brigade of you ready to jump in and tell me they want one, and therefore everyone must want one too. But personal desire doesn’t equal market demand.

When Apple announced the AVP, I made the case here on the forums that it would fail to gain general consumer interest. Not because it’s not impressive tech — it is. But because it lacks broad utility and solves no pressing problem for most people. The same logic applies to a foldable iPhone. Here’s why.

The main reasons I listed why the Apple Vision Pro would be a niche product right after it was announced:
  • It’s an awkward form factor — wearing ski goggles on your face is not how most people want to interact with the world.
  • It simulates reality poorly. The highest-fidelity version of reality is… reality.
  • It doesn’t solve a widespread problem, and instead creates new ones: isolation, weight, cost, battery life, etc.
  • It competes with — but doesn’t outperform — existing Apple devices like iPads, iPhones, and Macs.
  • In short, it has no “reason to live” as a mainstream product other than niche applications.
Now apply the same logic to a foldable iPhone:
  • Compromised form factor: it’s essentially two phones sandwiched together. Thicker. Heavier. Awkward. No matter how sleek Apple tries to make it, the ergonomics will suffer.
  • Display trade-offs: to fold, the screen needs to be plastic — not glass and optics will be degraded. That means lower durability, more scratches, and likely a visible crease, even if faint.
  • No clear productivity gain: it won’t be large enough to replace an iPad Pro for serious work or multitasking. It’s not going to make spreadsheets, document editing, or design work better.
  • It solves nothing: nobody is asking for this. It doesn’t address a real consumer painpoint. It adds complexity to a form factor that’s already perfected: the slab phone.
  • It’s outclassed by existing devices: iPhones are great at being phones. iPads are great at being tablets. Laptops are great at being computers. A foldable iPhone is a master of none.
Yes, I know some of you will say: “But I want one!”

Sure. And that’s fine. Enthusiasts like us often love cutting-edge technology. But if you look at the reasons above, this device has niche appeal at best. It will not capture mainstream consumer demand. Just like AVP, it’ll be a showcase product — a status symbol, a curiosity — not a mainstream device.

I suspect Apple is putting out controlled leaks to throw off the competition and has no intention of releasing a foldable iPhone. If they actually do release such a device, they will have lost the plot.
Fold - No
Flip - Yes

I don’t want a bigger portable in pocket device, if I need a larger screen I’d use my Mac mini or iPad Air.

I need a light very portable fold up (flip) phone where I can see light content for ‘at the moment’ tasks. Candy bar phones are too long now & just get in the way in pockets when bending down/ sitting etc.

Phone companies should stop trying to get the phone to do everything whilst forcing you with a dumbed down UI.
- Keep phone UI simple
- iPad UI should be more capable than a larger gimped iphoneUI.
 
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A foldable iPhone will flop. Just like the Apple Vision Pro (AVP), it will be a niche product with limited appeal — not the next big thing. Yes, I know there will be a small brigade of you ready to jump in and tell me they want one, and therefore everyone must want one too. But personal desire doesn’t equal market demand.

When Apple announced the AVP, I made the case here on the forums that it would fail to gain general consumer interest. Not because it’s not impressive tech — it is. But because it lacks broad utility and solves no pressing problem for most people. The same logic applies to a foldable iPhone. Here’s why.

The main reasons I listed why the Apple Vision Pro would be a niche product right after it was announced:
  • It’s an awkward form factor — wearing ski goggles on your face is not how most people want to interact with the world.
  • It simulates reality poorly. The highest-fidelity version of reality is… reality.
  • It doesn’t solve a widespread problem, and instead creates new ones: isolation, weight, cost, battery life, etc.
  • It competes with — but doesn’t outperform — existing Apple devices like iPads, iPhones, and Macs.
  • In short, it has no “reason to live” as a mainstream product other than niche applications.
Now apply the same logic to a foldable iPhone:
  • Compromised form factor: it’s essentially two phones sandwiched together. Thicker. Heavier. Awkward. No matter how sleek Apple tries to make it, the ergonomics will suffer.
  • Display trade-offs: to fold, the screen needs to be plastic — not glass and optics will be degraded. That means lower durability, more scratches, and likely a visible crease, even if faint.
  • No clear productivity gain: it won’t be large enough to replace an iPad Pro for serious work or multitasking. It’s not going to make spreadsheets, document editing, or design work better.
  • It solves nothing: nobody is asking for this. It doesn’t address a real consumer painpoint. It adds complexity to a form factor that’s already perfected: the slab phone.
  • It’s outclassed by existing devices: iPhones are great at being phones. iPads are great at being tablets. Laptops are great at being computers. A foldable iPhone is a master of none.
Yes, I know some of you will say: “But I want one!”

Sure. And that’s fine. Enthusiasts like us often love cutting-edge technology. But if you look at the reasons above, this device has niche appeal at best. It will not capture mainstream consumer demand. Just like AVP, it’ll be a showcase product — a status symbol, a curiosity — not a mainstream device.

I suspect Apple is putting out controlled leaks to throw off the competition and has no intention of releasing a foldable iPhone. If they actually do release such a device, they will have lost the plot.
Speculation is the folding Apple device might be an iPad.
 
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It will succeed. iPad Mini will become irrelevant. I have iPad mini and can't wait to sell 17 pro and Mini and switch to fold that serves me 2 in 1. Small in pocket, big in bed. No pun intended.
 
Interesting how Apple products are either a success or a flop in the eyes of some.
Maybe a new product doesn’t sell well at first but catches on in a few years.

I see no value in predictions without any additional information that isn’t widely available.
IIRC the original MacBook Air 2008 was considered a flop, took them a few years for it to eventually become successful. That being said the last CEO was somewhat stubborn compared to Tim Cook.
 
A foldable iPhone will flop. Just like the Apple Vision Pro (AVP), it will be a niche product with limited appeal — not the next big thing. Yes, I know there will be a small brigade of you ready to jump in and tell me they want one, and therefore everyone must want one too. But personal desire doesn’t equal market demand.

When Apple announced the AVP, I made the case here on the forums that it would fail to gain general consumer interest. Not because it’s not impressive tech — it is. But because it lacks broad utility and solves no pressing problem for most people. The same logic applies to a foldable iPhone. Here’s why.

The main reasons I listed why the Apple Vision Pro would be a niche product right after it was announced:
  • It’s an awkward form factor — wearing ski goggles on your face is not how most people want to interact with the world.
  • It simulates reality poorly. The highest-fidelity version of reality is… reality.
  • It doesn’t solve a widespread problem, and instead creates new ones: isolation, weight, cost, battery life, etc.
  • It competes with — but doesn’t outperform — existing Apple devices like iPads, iPhones, and Macs.
  • In short, it has no “reason to live” as a mainstream product other than niche applications.
Now apply the same logic to a foldable iPhone:
  • Compromised form factor: it’s essentially two phones sandwiched together. Thicker. Heavier. Awkward. No matter how sleek Apple tries to make it, the ergonomics will suffer.
  • Display trade-offs: to fold, the screen needs to be plastic — not glass and optics will be degraded. That means lower durability, more scratches, and likely a visible crease, even if faint.
  • No clear productivity gain: it won’t be large enough to replace an iPad Pro for serious work or multitasking. It’s not going to make spreadsheets, document editing, or design work better.
  • It solves nothing: nobody is asking for this. It doesn’t address a real consumer painpoint. It adds complexity to a form factor that’s already perfected: the slab phone.
  • It’s outclassed by existing devices: iPhones are great at being phones. iPads are great at being tablets. Laptops are great at being computers. A foldable iPhone is a master of none.
Yes, I know some of you will say: “But I want one!”

Sure. And that’s fine. Enthusiasts like us often love cutting-edge technology. But if you look at the reasons above, this device has niche appeal at best. It will not capture mainstream consumer demand. Just like AVP, it’ll be a showcase product — a status symbol, a curiosity — not a mainstream device.

I suspect Apple is putting out controlled leaks to throw off the competition and has no intention of releasing a foldable iPhone. If they actually do release such a device, they will have lost the plot.
A fold is a phone and an iPad at once.

The Vision Pro was AR only. Not VR. It flopped because of the costs and the limited capabilities.
 
I think biggest issue with foldables is the point of failure, which is the hinge and inner screen, not the price. Samsung is on the seventh iteration and they still haven't completely sovled this issue.
Because they like being first and not perfect anything even if it means being late to the game. Apple swing give a s**t on who’s first. They care about perfection.
 
Unless they completely redesign and innovate iOS specifically for the inner bigger screen, it’s nothing but a big iPhone when opened. I wouldn't pay $2k+ for it.
"Nothing but a big iPhone" is basically what the iPad mini is.
And I would 100% buy a foldable iPhone that supports the Apple Pencil on the inner screen. It'd be my ideal device.
 
Sure, but is it actually relevant?

The world over has already accepted the iPhone 17 form factor and its footprint.

Your argument is basically like saying Air is so much thinner than Pro Max. Now that Air is out, Pro Max will be a flop. It assumes there’s absolutely zero benefit to a folding phone.
Why make anything thinner and lighter…
 
IIRC the original MacBook Air 2008 was considered a flop, took them a few years for it to eventually become successful. That being said the last CEO was somewhat stubborn compared to Tim Cook.
It was a laptop, a proven product category. A foldable smartphone is a tablet and smartphone combined. That is a relatively new concept that is far from mainstream.
 
Why make anything thinner and lighter…

Diminishing returns.

At the time, iPhone 6/Plus was the thinnest iPhone Apple produced, but did people run out to buy it because it was thin? People wanted a bigger screen even if it was bigger and heavier than iPhone 5.
 
  • Compromised form factor: it’s essentially two phones sandwiched together. Thicker. Heavier. Awkward. No matter how sleek Apple tries to make it, the ergonomics will suffer.
  • It solves nothing: nobody is asking for this. It doesn’t address a real consumer painpoint. It adds complexity to a form factor that’s already perfected: the slab phone.
That may be true for a Z-Fold-sized device, but it's not the case for a Z-Flip form factor. The Z-Flip has a 6.9" screen, yet is smaller in every dimension than a typical mens' bifold wallet, and is thus more pocketable than any standard smartphone.

And women with small hands have commented that, unlike the case with any current standard smartphone, they can talk on the Z-Flip while holding it comfortably (in its folded state) with one hand.

Essentially, you've fallen victim to the very fallacy you warned against. You're conflating what does or doesn't work for you with what does or doesn't work for others:
Yes, I know there will be a small brigade of you ready to jump in and tell me they want one, and therefore everyone must want one too.

Myself, I don't want a small foldable--I want another Mini. But I recognize that what I want isn't necessarily what others want.
 
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OP is clearly in industry, I suppose making a thread that is likely to cause inflammation both for and against is far cheaper than hiring a quant agency to see what the enthusiast market thinks, perhaps considering starting development for something early. ;) Either way, good reading for a slow evening.
 
When do they want to look at a larger screen?

When don't they? Has anyone said, 'this screen is too big, wish it was smaller' IF portability or space is not a concern? (yes, I know, when portability is a concern some like smaller screens, if only a smaller screen could unfold to a larger screen). I expect you to get quite pedantic here.

But I find the iPhone Pro Max screen too small for prolonged web browsing. Would love a fold then.

After 7 generations they have under 2% marketshare.

2% of a really big number is still a big number. Not a flop.

Flop as I have discussed is a lack of wide consumer adoption. Specifically that it will not replace non-foldable smartphones and become mainstream. That it will just be a niche product.

Which is it? A flop or a niche? because those aren't even close to the same thing. You seem to be trying to state they are equivalent for your 'objective facts', but calling a 'cat' a 'dog' doesnt make the cat into a dog.

It will be a niche, yes. A flop, no. I define flop as to Apple not seeing a profit materialize and stops making them.

Btw, the Mac Studio is definitely a niche. It sells well enough that Apple is on the 3rd iteration. Not a flop.

You play loosely with language, you also use 'compromise' to mean 'flawed.' Again, nope. I would think a captain of digital industry such as yourself would know every single product made, digital or material, is a compromise. telll me one that is not. Heck even the Mona Lisa was a compromise from a larger canvas to what is essentially a doodle of Leonardo's. Folks actually in industry come up with user specs that inherently contain compromises. Just saying.

I make my comments in context: that there are other competing devices, as I have mentioned many times, that a foldable smartphone has to compete with.

Shrugs, is it really a full-on competition, slab vs foldable, or two different markets in similar spaces? Semantics maybe, in the end doesn't matter. It is clear that Apple likes to sell expensive products to people with deep pockets, to date these people have often been buying iPhone Pros whether they need them or not. But they are getting bored, they want 'innovation' so Apple is courting them by giving them 'choice', not 'competition.' The iPhone Air is expensive and aimed to give iPhone Pro owners a choice from just next years Pro. Likewise the Fold will be expensive and will give the deep pocket crowd another choice to spend on. Not a flop.

There has to be a reason for someone to buy this foldable smartphone that would be used as a smartphone and a tablet over and above non-foldable tablets and smartphones.

Not sure exactly what you are saying, but my go to device is an iPad mini. I own an MBA, a MBP, a Mac Studio with two ASD's, two iPad pros, the 13 and 11, the aforementioned iPad mini, and yes, an iPhone Pro Max, and the majority of my screen time is on my mini. I like the form factor for casual reading in a variety of places, easy to hold, big enough screen to contain more than a few sentences, you get the idea (I hope), but I cant always carry it on me. For me, my iPhone Pro Max is the compromise I use it as a phone (shocking), sometimes a camera, and its portable so it can fit in my pocket and don't need a backpack And in a pinch I can use it to read email and even occasionally MR. But I much prefer the browsing experience on my iPad mini. following along? I carry a Pro Max, so I have accepted the bulk, but I would love a bigger screen. Wow, if only it folded up to fit in my pocket, but I could open it no matter where I was in the fricking world and use it like I use my mini. What a concept!

ou likely won't get all of the productivity gains for instance with a foldable that would would get with a dedicated tablet with a larger screen, running iPad OS with the multi-tasking etc.

So? For productivity my goto is my Mac Studio if I am at home, the MBP if I am in the office, and the MBA if I am on the road. For web browsing my goto is the aforementioned iPad mini. I use the iPad Pros primarily for sitting on the deck enjoying the view while selecting photos to edit or throw out (later on the Mac).

I have a Palm PDA. When you put it beside a brand new 2025 iPhone, or even a first generation iPhone, it is effectively the same thing: a grid of icons with individual Apps.

I hear you. I have a Stanley steamer, and a Lamborghini. Oh and a horse and buggy. There are essentially the same thing, though the fuel and waste products vary. 4 wheels. locomotion.

Not clear what point you are even trying to make. but yeah. there are differences in what those devices could do that outweigh the superficial similarities.

A foldable smartphone is a tablet and smartphone combined. That is a relatively new concept that is far from mainstream.

Yep a new concept that people have been talking about (and wishing for) for over a decade, decades if you count Isaac Asimov, and which hit the market 6 years ago. There is a lot of pent up demand for a decent fold, and typically Apple releases decent.


Oh didnt quote this but too good to pass up commenting on...

"People use smartphones for its intended purpose: it’s mobile. A key driver of why people use smartphones is its portability and ability to use it with one hand."

One would think a titan of industry could afford a pro max. An oft repeated criticism of the Pro Max is it is too big to use one handed. I know I have never used mine one handed. Okay, maybe 0.05% of the time. In the car I use Siri. Most places I hold with one hand and operate with the other. And I am not alone.

You make a lot of statements you consider as objective but which are opinion and often wrong. I would love a smaller phone that I could use one handed comfortably but unfolded to give me an iPad mini experience.

To conclude. I reject your definition of 'flop' to be a 'niche.' Apple will make them. They will sell. There already are a product category, in time they will be for Apple too. They don't have to take over mainstream to be a success.
 
A foldable iPhone will flop. Just like the Apple Vision Pro (AVP), it will be a niche product with limited appeal — not the next big thing. Yes, I know there will be a small brigade of you ready to jump in and tell me they want one, and therefore everyone must want one too. But personal desire doesn’t equal market demand.

When Apple announced the AVP, I made the case here on the forums that it would fail to gain general consumer interest. Not because it’s not impressive tech — it is. But because it lacks broad utility and solves no pressing problem for most people. The same logic applies to a foldable iPhone. Here’s why.

The main reasons I listed why the Apple Vision Pro would be a niche product right after it was announced:
  • It’s an awkward form factor — wearing ski goggles on your face is not how most people want to interact with the world.
  • It simulates reality poorly. The highest-fidelity version of reality is… reality.
  • It doesn’t solve a widespread problem, and instead creates new ones: isolation, weight, cost, battery life, etc.
  • It competes with — but doesn’t outperform — existing Apple devices like iPads, iPhones, and Macs.
  • In short, it has no “reason to live” as a mainstream product other than niche applications.
Now apply the same logic to a foldable iPhone:
  • Compromised form factor: it’s essentially two phones sandwiched together. Thicker. Heavier. Awkward. No matter how sleek Apple tries to make it, the ergonomics will suffer.
  • Display trade-offs: to fold, the screen needs to be plastic — not glass and optics will be degraded. That means lower durability, more scratches, and likely a visible crease, even if faint.
  • No clear productivity gain: it won’t be large enough to replace an iPad Pro for serious work or multitasking. It’s not going to make spreadsheets, document editing, or design work better.
  • It solves nothing: nobody is asking for this. It doesn’t address a real consumer painpoint. It adds complexity to a form factor that’s already perfected: the slab phone.
  • It’s outclassed by existing devices: iPhones are great at being phones. iPads are great at being tablets. Laptops are great at being computers. A foldable iPhone is a master of none.
Yes, I know some of you will say: “But I want one!”

Sure. And that’s fine. Enthusiasts like us often love cutting-edge technology. But if you look at the reasons above, this device has niche appeal at best. It will not capture mainstream consumer demand. Just like AVP, it’ll be a showcase product — a status symbol, a curiosity — not a mainstream device.

I suspect Apple is putting out controlled leaks to throw off the competition and has no intention of releasing a foldable iPhone. If they actually do release such a device, they will have lost the plot.
You could apply all the same arguments to the original iPad and claim it would fail. It was outclassed by existing devices, it was heavier and thicker and unwieldier than a phone or iPod touch, without decent software there was no productivity gain…guess what? The iPad didn’t fail. Your production about the Vision Pro is also laughably early to evaluate. The iPhone wasn’t born a huge success. The Mac was a dud on arrival. The watch didn’t get good until series three. When we’re five generations in or apple has cancelled the range we can evaluate if nobody wanted a Vision Pro.

But the real reason your argument fails though, is saying that “it solves nothing: nobody is asking for this”. It very much solves things. People want bigger displays but not necessarily bigger devices that can’t fit in their pockets. Literally millions of people have been asking for years for apple to jump on the folding wagon. people are asking about it. But even if they didn’t, I know of a famous guy around these parts who said that if you asked people what they wanted, they’d ask for a faster horse. He got rich. Not by making horses faster. And guess who quoted him. Right…
 
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