But you can still buy albums for $9.99. I only buy albums anyway
Right and obviously that's part of the plan. If music companies tell Apple they need to drive individual song prices up, then the value of buying the whole album increases. In the long run, they are getting more of what they wanted from the get go. In stores, what were we forced to do? Buy the whole CD. Whether certain songs were well put together or not, if we wanted our 4 favorite songs that we heard on the radio, we had to take the bad as well.