Adobe and Avid Target Final Cut Pro Users With 'Switcher' Discounts

[THX1139]

The next thing Adobe needs to do is to bring Premiere Pro Mac up to the level of its PC product...

Or, you could just buy a PC for your editing machine. With the way Adobe is migrating away from professional software, and it's obstinance in not being willing to provide standard hardware solutions (no bluRay or USB 3.0), there is less reason to stick with the Mac platform.

 

[Gen]

Yet, FCPX is only $299. It > Adobe or Avid
It does so much for so less that XML support is irrelevant at this point - sure it's needed, and we will get it, but right now FCPX wins.

(I've left FCP7 and love FCPX)

 

[ppc_michael]

Competition!

In my opinion, that Media Composer offer is a good deal. Avid is used in about 50% of the projects I deal with. This could be the bump they need to get back on top.

Unfortunately the Mac version always feels a little clunky to me. The Windows version flies, though.

 

[bretm]

Yet, FCPX is only $299. It > Adobe or Avid
It does so much for so less that XML support is irrelevant at this point - sure it's needed, and we will get it, but right now FCPX wins.

(I've left FCP7 and love FCPX)

I'd love to know who your clients are and how it's all working out.

 

[Truffy]

Back in 1999 Premiere was doing things FCP 7 still can not. I remember well using Premiere in my beige 233Mhz G3 and adding different kind of videos onto the timeline and they were rendered in real time and the transitions were animated, something that FCP 7 never did and FCP X is bragging about... 12 years later.

And then Adobe abandoned the Mac. And even now there's not feature parity. Adobe schmadobe.

Not to mention that running Logic provides motivation for owning powerful mac hardware.

Hmmm, only a little while ago, people were saying the same of FCP!

Unfortunately the Mac version always feels a little clunky to me. The Windows version flies, though.

I guess it's the Mac version that most people would be interested in (unless you're happy to boot/work in Windows. The fact that the Mac version is clunky suggests that they're not so interested in the Mac market, and that this is just cheap opportunism on their part. For shame!

 

[NAG]

Back in 1999 Premiere was doing things FCP 7 still can not. I remember well using Premiere in my beige 233Mhz G3 and adding different kind of videos onto the timeline and they were rendered in real time and the transitions were animated, something that FCP 7 never did and FCP X is bragging about... 12 years later.

Yes, and the reason they had this ability was because they signed a deal with the Devil which required them to drop support for OS X several years later. Fact is Adobe ditched Mac users worse than this cold turkey FCP transition Apple is doing. Your feature check list doesn't address the problem being are you confident Adobe won't tell you to switch to a Windows machine again in the future? I know this is somewhat FUD'y but I really only intend to direct it at people who are making snap purchase decisions as a way to try to encourage them to think about what they need long term.

I remember switching to FCP because I had to. Consider that many software manufacturers where frustrated with Apple for several reasons, one of them the "Mhz myth" and all the softwares running very slow because it was one language on top the other and Apple was blaming "bad programming" on the developers side. I remember that well.

Care to explain your point? Using quotes and a dismissive tone doesn't really explain anything. All it does is tell us your general opinion, which while somewhat informative is mostly useless.

 

[bretm]

The point of waiting is to make sure you end up with the right tool for the job instead of blindly running over to Adobe because you can't go download FCP X now and instantly integrate it into your workflow, forgetting that they screwed over their Mac customers even harder when they were moving their apps to OS X than Apple's botched transition with FCP X.



Which is why they stopped updating OS X. Oh wait.

You have any evidence to support this claim about Apple? Plenty of evidence for the Adobe claim – UI changed to Windows centric, abandoned the Mac platform for the G5 era, Flash runs better on Windows and used to run much much better, etc...

Apple has continued to push forward with Mac technologies. Heck, your complaining about the new FCP X stuff is Apple pushing forward (for better or worse). Another example is Thunderbolt, you don't see that on an iOS device.

If you want to say something bad about Apple, say they're a think outside of the box company first, maintain the status quo second. That is exactly what is happening with FCP X. (Mind you, thinking outside the box doesn't automatically mean success, you can massively screw up doing that too.)

As a stockholder I love the way Apple is going. Not sure if the FCP X debacle is going to make them more money, less, or just be kinda meaningless. I think that in the future, this release of X will be lowered to the $79 price like Aperture, which is a fine product. It will essentially replace iMovie for anyone wanting to do real work. Very much like the iPhoto / Aperture relationship. EXACTLY like that relationship. That's what they want. That is pretty obvious. They don't really want to be in the high maintenance high end client market too terribly. But both Avid and Premiere have bungled their low end offerings so I think perhaps Apple thinks they'll win over some switchers with this. There are arguments both ways. It'll probably be a moot point in the short term. Great software to sell great hardware. They are a hardware company. They still sell hardware if I switch to Premiere or Avid.

Anyway, my point about waiting is that most of us using FCP for a living have been waiting. 2 years at least. In fact, FCP 7 was pretty much a band aid to buy them some time. At the moment my clients are bringing DSLR h264 video and XDCam EX. Both a pain in the FCP world due to transcoding. So, we're ready for a new app that can handle this stuff. Been ready for 2 years. So... Premiere can do it.... no, gonna wait and see what Apple is cookin. Avid can do it... wow, industry leader. Dropped price... no, I'll wait and see what Apple is up to. Then FCP X. Great. Can use our new media. Wait, what do we do for the color correction pass? And I'll need to send our OMFs to the audio guy for mixing... hey! WTH? Ok, Apple has an FAQ... leaving it up to 3rd parties (most likely to sell their wares on app store where apple takes it's 30%). There's no reason to wait longer. If you need something for professional use, you get the tools you need when you need them. Avid and Premiere are both good tools that do what we need. Why would I wait an hope FCP X grows up?

Apple is a hardware company. Mobile hardware to be precise if you qoute Steve a few years ago at a Keynote. They're making most of their money off iPads, iPhones and Laptops. They make operating systems to make their gadgets and laptops the best experience. They make great software to make them the best choice and complete their ecosystem. FCP X will further their position in the above regard.

 

[the8thark]

That is the least of the worries. I do not care if my new girlfriend is a bit overweight as long she is not a lazy gold digger.

Quoted for posterity. And to prove to everyone that *LTD*'s posts are not this strange.

 

[charlituna]

As some would say, nice strategy to drop the pro market and focus on the consumer, just make your pro customers go away by themselves

Apple should have wait till FCP X was more "complete"

The B/G-ing pros would still be at it. Because they would have to wait another year which clearly shows that Apple doesn't care about them, blah blah

True is, probably not a lot of genuine pros are the ones with the complaints. Because they either had the right expectations about this brand new software based on an understanding of Apple's practices plus the April preview, or because they switched a long time ago.

Now the prosumers who weren't paying attention and have been griping about why FCS cost $1000 and thought they were getting the same full package for $300, well they are probably the ones actually screaming for Jobs head, liver and Ubilos' balls.

Fact is, not everyone needs all the missing bells and whistles. Like the export to tape. My shop works on a dozen plus projects a month and we never export to tape. Pretty much only soaps, game shows, talk shows and sit coms are the only groups you'll still come across tape. We don't in any of those. So why should we pay extra for Apple to bake that into the software. Let those that need it, buy it from the folks holding the patents. and so on

 

[PeterQVenkman]

Nice ignorant rant, toolbox.

Nice name calling.

Have you read any of Apple's responses? They admit that yes, it is young, and yes, more features need to be added. They've stated that they're going to keep working on it and listed to users as to what features should be added. Multicam, Red support, etc are coming. FCPX is young and may have been released a bit too soon, but it'll mature.

They're actually refunding people via the App Store, something they have zero obligation to do.

Stop your ignorant kneejerking and actually read up on the issue.

John Gruber put it well:

I think Apple plans for Final Cut Pro X to grow from where it is today to eventually meet the needs of high-end pros. What this release shows is not that Apple doesn’t care about the pro market at all, but rather that they don’t care enough to prevent Apple from releasing a version that pros can’t yet use.

 

[LethalWolfe]

Back in 1999 Premiere was doing things FCP 7 still can not. I remember well using Premiere in my beige 233Mhz G3 and adding different kind of videos onto the timeline and they were rendered in real time and the transitions were animated, something that FCP 7 never did and FCP X is bragging about... 12 years later

I think you might be looking through a pair of rose colored glasses. In 1999 just playing back the DV codec was a chore for machines and companies were selling DV hardware accelerator cards.

I know this is somewhat FUD'y but I really only intend to direct it at people who are making snap purchase decisions as a way to try to encourage them to think about what they need long term.

I think you overestimate the number of people making snap decisions. Many people have been waiting for a significant improvement to the Final Cut Suite since FCP 6 launched in '07 (the update in '09 was truly anemic). The reaction to FCP X isn't really a knee jerk reaction as much as it's the last straw after watching Adobe and Avid make a lot of strides and waiting for Apple to respond. Well, FCP X is a poor response to many people so they are moving forward w/o it. People running businesses can't wait indefinitely for Apple to maybe produce a product that works for them.

I'm sure if Apple would've said they'd continue to sell and support the current Final Cut Suite until FCP X is ready for prime time they'd greatly reduce the number of people looking to Avid and/or Adobe for solutions.


Lethal

 

[charlituna]

I'm not a professional editor, but after listening to @lonelysandwich on The Talk Show, I feel that most editors aren't likely to just jump over to a new platform. I think apple with make FCP 7 available again, as they work on bringing FCPX up to speed.

I doubt they will re-release FCP 7. Their attitude will likely be that you were warned back in April about the new architecture, the new interface, etc. If you had done your research you would have easily found that MAS released software can't update preMAS so you would know between those clues that this was all new stuff with a learning curve etc. So you should have prepared yourself and bought more copies/seats if you were going to need them. So if you didn't, that's on you.

That is the least of the worries. I do not care if my new girlfriend is a bit overweight as long she is not a lazy gold digger.

I'm going to take the guess that you are either not a pro editor or you don't work with feature length stuff. Cause if you did then you would know that on a mac, non Cocoa stuff is slow as hell. Time is money in this game.

 

[SpinThis!]

Fact is Adobe ditched Mac users worse than this cold turkey FCP transition Apple is doing.

So what? Times change, companies change. The Apple of today, much like the Adobe of today, is a lot different than it was even 5 or 10 years ago. Photoshop and After Effects have always remained on the Mac.

The latest versions of Premiere, Photoshop, and After Effects are all 64-bit. You don't go through that amount of effort converting your software for a platform you don't care about. Adobe's vision for pros seems a lot brighter than Apple's vision. If you were a pro, who would you put your trust in—a company that would rather make iPads or a company who lives and dies with meeting the needs of professionals? Adobe certainly aren't perfect but the last couple versions of CS have been the best they've been in years.

So you should have prepared yourself and bought more copies/seats if you were going to need them. So if you didn't, that's on you.

Apple's NAB SuperMeet was only a technology preview; it was never a formal announcement. That's a big difference. Apple never announced any of their plans prior to putting FCP X up for sale in the App Store. So how could have editors known that FCP was going to be discontinued or that FCP X would be missing features needed by some? That's what's so baffling about this.

 

[-=XX=-Nephilim]

Well done Adobe!

Thumbs up

 

[darkplanets]

I see this being like every other Apple software release... ****** .0 and .1, and then .2+ starts to become very nice. It seems to be a common trend.

 

[jaduffy108]

But why would new users need Automatic Duck?

For new users wanting to move on from FCP Express and iMovie it's:

FCPX solution = $300 + optional Motion + Compressor = $400
Adobe: $1900 (you need to own FCP to get the crossgrade)

Yes you could now buy Adobe cheaper by buying FCP first (bit crazy though) so I'll give you you can buy Adobe for $1250, but it's still 3x the cost.

By the time prosumers master the FCPX process, Apple will have added more Pro level features to FCPX.

There really needs to a "stickie" or something cuz the same issues keep arising.

GKPM....the problems with FCPX are for editors working in multi-user, tv broadcast & film environments that involve working with audio houses, color correction, etc.. For solo freelance editors, etc...FCPX might be the cat's meow. For iMovie / FCP Express users...it will be awesome.

For me...I don't care if FCPX is $1.99...I can't get my job done with it, so it's worthless. Apple has screwed the pooch here. They blew up the bridge to the entire post production workflow. They aren't stupid. This isn't an accidental...senior oopsy moment. You can import iMovie projects, but not FCP7 projects! That says it all. Avid will no doubt regain much of the marketshare they had lost to FCP. I really don't think Apple cares. Look at their history with Shake, etc. Apple is moving away from the "pro" market. The money is in providing intuitive editing tools for the masses. That's even admirable. They just shouldn't have misled the broadcast / film industry into thinking they wanted to support FCP for their needs. Livelihoods are directly impacted by this...long term. Forgiveness will be tough to get.

 

[izcóatl]

There must be fifty ways to leave your software...

 

[Durendal]

Nice name calling.

John Gruber put it well:

Yeah, now explain how that supports the original post on Apple placing NO value on the concerns an opinions of the pro market. Re-read that quote. Please, do tell, because what Gruber is saying is that Apple is targeting the biggest market first (prosumer, largely) and working up to the pro market. It means they're starting out by appeasing the largest group of customers initially and then moving up. If they didn't care at all about the pros then they wouldn't even bother listening to them or working to implement the features that pros want. It would have been nice to see FCPX be more complete upon release, but this is what we get. Wait a few months and you'll see how completely wrong you are about Apple not caring about the pro market at all.

 

[jaduffy108]

I doubt they will re-release FCP 7. Their attitude will likely be that you were warned back in April about the new architecture, the new interface, etc. If you had done your research you would have easily found that MAS released software can't update preMAS so you would know between those clues that this was all new stuff with a learning curve etc. So you should have prepared yourself and bought more copies/seats if you were going to need them. So if you didn't, that's on you.

I'm going to take the guess that you are either not a pro editor or you don't work with feature length stuff. Cause if you did then you would know that on a mac, non Cocoa stuff is slow as hell. Time is money in this game.

Are you kidding me??? On me? Man...you guys just don't get it...AT ALL! Pro editors are not complaining about the new UI or a "learning curve" of new features. Geez! They're complaining because they can not get their job done with FCPX due to having zero ability to interface with the various stages of their workflow, having no upgrade path, can't import old projects and about 50 more things.

Do you really believe pro editors in broadcast TV, post supervisors for TV & major studio feature films, etc are going utterly ballistic about FCPX because we simply don't want to learn a new UI?? clueless.


No...it's YOU who obviously has no idea what you're talking about. FCPX simply does not work in "pro workflow" environments...PERIOD. This is not a debatable issue dude.

Please take the time to go David Pogue's blog and read the 15+ pages of comments...and learn what's involved in a "pro workflow".

Then you'll say.... "OHHHH...now I get it"

 

[charlituna]

Apple shouldn't abandon the pros. They must remember that most of the Mac evangelist were pro users.

In the early days sure. But now, folks are coming in more because of their non techie neighbor, nail girl etc than they are cause of some techie pro they know.

Odd, then that Apple would try to appease professionals with promises of updates that would address complaints.

but they weren't really. These updates were likely always in the timeline. All Apple did was remind the users of this detail by way of saying 'hey we aren't ignoring this stuff'.


Apple has had a certain release path for years. This is no different than any of it. Hell remember that they released iOS 1 without cut and paste. For a smart phone that is as 'vital' as importing in projects made in a previous version

Many of the "features" that need to be added to FCPX will come from third parties.. at prices far higher than the current cost of FCPX. You cannot buy FCP based on cost...

Yes but they aren't all needed by everyone. Not everyone needs export to tape. So they won't get that. A new house might not have any FCP1-7 projects to import into FCPX so they won't need that, etc. So since they don't need them, they won't buy them.

I am going to watch with GREAT interest to see if Apple will by this fall offer what I describe as the "Advanced Professional Pack" that will add back the features of Final Cut Pro 7.0 to Final Cut Pro X, including the ability to work with Final Cut Pro 7.0 project files.

They have basically told folks to get over it on the 7 to X issue. According to them, the structures are so totally different it is impossible.

As for the rest, if it is released as a separate pack I won't be shocked if it is a pittance of money like $20. But I suspect that it won't be. Even if they were perhaps thinking that, I suspect it will all be baked into free point updates to make the whiners happy.

1) Post houses can no longer purchase new licenses for FCS3 (since it's been pulled off the shelf)

You do understand yes that a license != a disk. All you need for a license is a serial number. And no one has actually said that they tried to call Apple to get more serials and were rejected. So I"m not sure that has happened versus everyone making the same erroneous statement that you have to have a physical disk.

Maybe Apple will have an update soon that will allow support for all the third party add-ons from FCP7. Sort of like Rosette!

No need for an update. FCPX already supports plug-ins. So long as it is written correctly. Noise had their new versions out the next day.

Really? It doesn't seem that hard to understand. FCP7 is no longer for sale. There are no more upgrade cycles to it. It's not being maintained for even a minute longer.

there has been no need for an update at this point so it's a false claim to say that they won't being maintaining it. They said that FCP7 WILL work with Lion. If it turns out they need to update something to make that true, they will. Just like they still update many other old versions like Leopard

Apple got rid of Shake, tons of pros knew shake and owned shake and wanted to continue to use shake, but just got thrown away.

My shop owns Shake and still uses it. Sure it can be a little slow but it still works.

No matter how much better it is, the professional world needs options and a transition period.

Which is why your FCP7 didn't suddenly stop working. This is the transition period. No true pro shop is going to be using FCPX for anything other than perhaps cutting a trailer before 2012. And weren't planning to because of the UI change, regardless of missing features issues.

Disagree. Their statement earlier this week shows this. They obviously were under a development deadline and had to make cuts to hit their release date.

Actually it isn't obvious at all. They never gave a firm deadline so they could have waited as long as they wanted. They didn't because it is Apple's practice that the point zero release of any software is really the final field test stage. Anyone that has worked with them for more than a couple of years knows this.

(1) All these guys doing small projects want to move up the food chain and one day work on major motion pictures.

Really? You asked ALL of them and got the same answer. Doubt it, so your claim is potentially erroneous.

(2) Even those who are more realistic and even home users not working in the industry at all, when they decide what to buy that will ask "what do the pros use?" and they will buy that.

And now they can. In a version that won't break the bank etc. Or they just stick with iMovie because it is basically 'the same' as the more expensive pro stuff.

They NEED to be seen as having Apple pro apps used by the top professionals.

Uh, no they don't. They are in this to make money. Money comes from sales. Sales means volume and that's consumers and prosumers. They designed the iphone for consumers and the business sales of it have killed RIM. Businesses are flocking to the consumer focuses ipad in droves. FCPX is consumer/prosumer focused and yet don't be shocked if a lot of pros jump for it without a lot of sturm und drang thanks to those 3rd party plug-ins that everyone is smack talking.

So how could have editors known that FCP was going to be discontinued or that FCP X would be missing features needed by some? That's what's so baffling about this.

if you were paying attention of the past 5-10 years you wouldn't be baffled. Because Apple always does this with new software releases. Heck just a few months ago when they released ilife 11 they cut '09 the same day. You think Adobe didn't tell the retailers to send back all their copies of CS5.0 when 5.5 came out. Sure they did. It's just the nature of the game.

 

[jaduffy108]

There must be fifty ways to leave your software...

Tell that to the post production houses that invested hundreds of thousands of dollars to create a FCP workflow.

Now their investment abruptly has been EOL'd. Think these people will ever trust Apple again? Nope

 

[the8thark]

If you want to say something bad about Apple, say they're a think outside of the box company first, maintain the status quo second. That is exactly what is happening with FCP X. (Mind you, thinking outside the box doesn't automatically mean success, you can massively screw up doing that too.)

I agree 100% here. Apple is the company where "It's there way or the highway" is totally true. You can't half be with Apple. Either you follow their way 100% or you move to the competitor which in this case is Adobe or Avid.

It's funny how when there is a tiny little issue 1% of the total users make 95% of the total complaining noise. And the fact is 99% of the sales of FCPX will be to users happy with it. Mostly Prosumers I would guess. And they'll love it.

A million prosumer sales or 1000 professional sales? Well we know which one pays the bills for Apple. And even if you take the halo effect into account a million iMacs is more profits than 1000 Mac Pros. Apple is a business and realise the prosumer market is more money for them then the professional market is.

This is sad cause back in the day it was the creative professionals that kept the Mac platform alive. But unlike the competition they leave their deadweight behind to move forward. I am sure this time though it was just a deadline issue. A incomplete FCPX now or a complete FCPX later. They chose the first option. And I think rightfully so. They just underestimate how loud 1% of the total users can cry and whinge. Pretty loudly and enough to detract from an otherwise solid release.

For anyone other then top tier professionals FCPX is really good. The only major issue I see for most users is the lack of import from the old FCP. I don't get that though. Apple had classic for the OS X switch and Rosetta/Universal Binaries for the intel switch. But nothing for the FCPX switch. As much as I like FCPX (I know I'd actually give it 4/5 stars. Unlike most), the lack of import is a big oversight. Getting users to move on and forget the past worked well for Apple most times but this time it came around and bit them in the ass.

My advice to Apple would be to fix the bug FCPX issues quick smart. For the brand image. People associate Apple with "just working" and a lot of love. But all this FCPX hate (totally unjustified) will weaken the Apple brand as a whole.

Apple can not get people to grow up and stop whining over pointless stuff. But they can fix the issues in FCPX. And that's what they need to do.

 

[jaduffy108]

In the early days sure. But now, folks are coming in more because of their non techie neighbor, nail girl etc than they are cause of some techie pro they know.



but they weren't really. These updates were likely always in the timeline. All Apple did was remind the users of this detail by way of saying 'hey we aren't ignoring this stuff'.


Apple has had a certain release path for years. This is no different than any of it. Hell remember that they released iOS 1 without cut and paste. For a smart phone that is as 'vital' as importing in projects made in a previous version




Yes but they aren't all needed by everyone. Not everyone needs export to tape. So they won't get that. A new house might not have any FCP1-7 projects to import into FCPX so they won't need that, etc. So since they don't need them, they won't buy them.



They have basically told folks to get over it on the 7 to X issue. According to them, the structures are so totally different it is impossible.

As for the rest, if it is released as a separate pack I won't be shocked if it is a pittance of money like $20. But I suspect that it won't be. Even if they were perhaps thinking that, I suspect it will all be baked into free point updates to make the whiners happy.



You do understand yes that a license != a disk. All you need for a license is a serial number. And no one has actually said that they tried to call Apple to get more serials and were rejected. So I"m not sure that has happened versus everyone making the same erroneous statement that you have to have a physical disk.



No need for an update. FCPX already supports plug-ins. So long as it is written correctly. Noise had their new versions out the next day.



there has been no need for an update at this point so it's a false claim to say that they won't being maintaining it. They said that FCP7 WILL work with Lion. If it turns out they need to update something to make that true, they will. Just like they still update many other old versions like Leopard




My shop owns Shake and still uses it. Sure it can be a little slow but it still works.



Which is why your FCP7 didn't suddenly stop working. This is the transition period. No true pro shop is going to be using FCPX for anything other than perhaps cutting a trailer before 2012. And weren't planning to because of the UI change, regardless of missing features issues.



Actually it isn't obvious at all. They never gave a firm deadline so they could have waited as long as they wanted. They didn't because it is Apple's practice that the point zero release of any software is really the final field test stage. Anyone that has worked with them for more than a couple of years knows this.



Really? You asked ALL of them and got the same answer. Doubt it, so your claim is potentially erroneous.



And now they can. In a version that won't break the bank etc. Or they just stick with iMovie because it is basically 'the same' as the more expensive pro stuff.



Uh, no they don't. They are in this to make money. Money comes from sales. Sales means volume and that's consumers and prosumers. They designed the iphone for consumers and the business sales of it have killed RIM. Businesses are flocking to the consumer focuses ipad in droves. FCPX is consumer/prosumer focused and yet don't be shocked if a lot of pros jump for it without a lot of sturm und drang thanks to those 3rd party plug-ins that everyone is smack talking.




if you were paying attention of the past 5-10 years you wouldn't be baffled. Because Apple always does this with new software releases. Heck just a few months ago when they released ilife 11 they cut '09 the same day. You think Adobe didn't tell the retailers to send back all their copies of CS5.0 when 5.5 came out. Sure they did. It's just the nature of the game.

You really have no idea you're making a fool of yourself ....do you?

 

[SpinThis!]

if you were paying attention of the past 5-10 years you wouldn't be baffled. Because Apple always does this with new software releases. Heck just a few months ago when they released ilife 11 they cut '09 the same day. You think Adobe didn't tell the retailers to send back all their copies of CS5.0 when 5.5 came out. Sure they did. It's just the nature of the game.

What's your point? Except iLife '11 imports '09 projects. CS5.5 reads CS5 projects. And both packages include all the features of the previous releases. When CS5 went to 64-bit it didn't break anything else. So wouldn't a reasonable expectation be that FCP X reads FCP projects? If not, your logic is completely broken.

How quickly we forget that after iMovie '08 came out, it was just a horrible reaction from users they had to put iMovie '06 back up for download. Even David Pogue was mystified.

You really have no idea you're making a fool of yourself ....do you?

haha, do you really want him answering that?

 

[THX1139]

I doubt logic will even get updated. apple probably make more money selling garageband for ipad.

I pretty much agree with your assessment. And, Apples track record is proof. Take a look at how often Apple updates software related to their iToys and compare that to how often they issue updates for their professional line. Until FCX came out, when was the last time we saw a substantial update to Final Cut? Yeah... July of 2009 - 2 years ago! That's how long professional Final Cut Pro users have been waiting. No wonder they are pissed.