How's that viewpoint though different from any other company? Microsoft wanted Windows on every computer sold, and nearly succeeded. I'm fairly certain Apple would be more than happy to have everyone own a Mac if it was possible.This.
Adobe has the mindset that it's flash player is supposed to be on ALL operating systems because it is the standard.
Hell, Steve Jobs' vision for a bright new future is probably everyone in the world checking their iPhone for any new messages or missed calls, then going and plugging their iPod into their Mac to sync music or videos to it, then going and sitting down in front of their TV with the AppleTV going while doodling on their iPad.