Sorry, just stating facts. Flash is a horribly inferior technology and has crippled the web from a much greater potential. I honestly have not missed it at all on my iPhone and I block it with ClickToFlash on my Macs. I would GLADLY forgo Flash if Apple can kill it forever. Web developers need to use approved open standards and stop using Flash as a crutch. And if by Apple's own image, you mean far superior open standards that are approved by the W3C, then yes!
Frankly, the vast majority of users, and developers, and content providers, DO NOT care what you personally want, no matter how much you roll your eyes.
Flash is on virtually every computer on Earth, and pretty soon it will be on virtually every smart phone as well. Except the iPhone, of course.
Flash works very well, for the vast majority of users. The fact that Apple has not expended the minimum effort required to get Flash working more efficiently in OS X, is mostly problem for only those relatively few of us, who prefer to use Mac OS.
(In my testing on OS 10.6.1, Safari is by far the worst of all browsers at handling Flash: it pushes the CPU to 77%, while Firefox and Camino stay at less than 49%. Safari is also by far the worst on Windows 7, where on the same video it runs to almost 30% of CPU, while IE8 is at 1%, and Firefox and Chrome are at 4%.
The vast majority of users enjoy what Flash provides.
And, Flash does things which would be impossible, or very hard, or prohibitively expensive, to do with other currently available technologies, and deploy them for all browsers and systems.
So, I repeat: the rest of the world DOES NOT care, that you, and a handful of weird backroom guys, have an irrational hatred of Flash. Move on.
The bottom line is, if Apple doesn't get Flash on the iPhone, it will quickly lose market share to Android. It's a HUGE missing feature, bigger than cut/paste and turn-by turn navigation and mms rolled together, and you can bet it will be advertised as such.