I have nothing personal against Adobe but this boneheaded move by Apple is going to open the floodgates to a lot of cross compiled crapware, the beauty of the App store was that it had tons of apps that could not be found elsewhere, developers were forced to learn a unique programming language which kept them from porting their apps to the other stores, this set the App Store apart from it's competitors, instead of sharing all of the same apps, they had different ones to offer, now, it's not going to matter which phone you buy, they'll all have the same crappy cross compilations that aren't tailored to the specific platforms, they'll just be cheap, general purpose, poorly implemented and sunk to the lowest common denominator.
Tell me, do you think that Sony would allow their developers to cross compile their PlayStation games, no, you either use the official development tools or you don't make any money. the same goes for Microsoft's Xbox, or the Wii!