Apple might as well be considered the MS for the media/smartphone world at this moment.
Oh, my goodness, that's right. I just read how Apple has changed its business plan so that it now licenses out iPhone OS (like Windows) to all the other phone manufacturers (like PC makers). Now HTC and LG and Motorola have a real choice: iPhone OS, Symbian, Palm Web OS, Windows 6 or 7, Android, and a couple of homebrews.
Suddenly, however, Apple's iPhone OS is on a majority of the world's phones already. Not only that, Apple are reportedly abusing this position by making back room deals and threats. If a phone maker uses iPhone OS exclusively, they get it for 30 bucks a phone. But if they try to put Android or anything else on some of their phone models, Apple charges them 100 bucks per phone (including all the ones already installed but not actually purchased by a consumer). Not only that, Apple is said to be witholding the next upgrade from them unless they comply to all Apple's terms. Not only that, Apple is publishing reference guides and coercing the phone makers into following it so that all the phone designs are slowly evolving into something that is hard to run using any other OS. (shoot, I hope I didn't just give MS some ideas that they were not already doing.)
These phone makers are really over a barrel, because, apparently, now that they have offered their phones with Apple iPhone OS, no consumers will buy their phones with anything else (this part is unlike MS), even if they could (which is becoming increasingly technically difficult due to the reference guides). The phone makers have to pay the price Apple sets, and they have to scrape their own margins on hardware razor thin in order to make any money at all. Where will it end?
It's incredible. I can't believe Apple hasn't been sued already by a couple of dozen governments, the EU and half the States in the lower 48. Somebody tell the internets.