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Ads Coming Soon to Apple Maps

capamac said:
I suspect Apple leadership is scared to death of having their stock price drop. Hence the ads in Maps, monthly subscription services, etc. The smartphone market is mature and doesn't seem like much of a growth area any more.
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Or the Maps ads move reflects a pro active strategy to recoup losses if the App Store link-out court case does not end in Apple’s favor and they cannot go back to charging a 27% commission.
 
Unregistered 4U said:
You do realize that Apple LITERALLY does follow you everywhere, right? They can’t give you directions to “there” from “here” if they don’t know where “here” is. And, even if you manually enter both ends of the route, they can show you when you need to turn right if they don’t know where you are.

This reminds me of my friend who wanted to know why they couldn’t get maps to give them directions and I reminded them that they turned off Location Services because they didn’t want to be tracked. 🙂
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Wrong. Apple doesn’t need to know where you are, only your phone does. The phone has GPS and access to the web- and that’s all it takes.
 
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eifelbube said:
And now it’ll be the bakery who paid most/had better reviews, I assume.
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We will need to actually see how it works. Say, if we have 10 bakeries in the area and 5 of them pay for the ads, they may go to the top of the list and still be ordered by the reviews and/or distance.
 
OwlBundy said:
Google Maps is a far superior mapping system and it also has ads. No reason to stick with Apple Maps, especially since Google Maps got updated with immersive navigation so Apple doesn’t even look better anymore.
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I don't agree with that. Apple maps has a much cleaner interface when driving and plays nicely with Carplay even allowing turns in the HUD on a lot of cars.
They all do crazy things sometimes not just apple
 
egroge said:
It’s not about Apple Maps. I don’t use it very often. It is the general direction of their products. When the corporate direction goes from “Let’s make the best products for our customer.” to “Let’s make the best products for our corporate interests.” then I am no longer interested in their products.
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Apple is a master at making the “let’s make the best products for our customers” align with the “let’s make the best products for our corporate interests”.

But thankfully for those who are no longer interested in apple products, competition abounds.
 
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eifelbube said:
Moot for me anyway because I do not watch the events anymore since they turned into a series of uninterrupted Apple ads. If Ternus brings back the original format, I will return.

In any case, I doubt he will address the update to Maps because the focus of Apple events is on new product and innovation, on existing product improvement rather than deterioration.
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I doubt Ternus will want to recreate… whatever that was we saw at Google and Samsung’s events 🙂 I mean, since the beginning they’ve always been ads, just a good bit longer thanks to the pauses.
 
egroge said:
It’s not about Apple Maps. I don’t use it very often. It is the general direction of their products. When the corporate direction goes from “Let’s make the best products for our customer.” to “Let’s make the best products for our corporate interests.” then I am no longer interested in their products.
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That would assume that there are zero customers that like using Apple Maps with the addition of two small letters. Even if there are 100 customers that prefer using Apple Maps, then they’re making the best products for those customers. They may NOT be making the best products for other customers, but shedding prior customers that want what they used to make in favor of new customers that want what they make today has been one of their strengths for awhile. (example, FCP 7/FCX, 32-bit apps/64-bit only apps)
 
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eifelbube said:
If the EU is ad friendly, then the US is ad obsessed.
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ABSOLUTELY! Just saying, anyone that thinks the EU stands for “changing things I don’t like” doesn’t understand the EU. They are controlled by the same deep pockets every country wanting to change the rules of the App Store are.
 
one more said:
We will need to actually see how it works. Say, if we have 10 bakeries in the area and 5 of them pay for the ads, they may go to the top of the list and still be ordered by the reviews and/or distance.
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A fact based assessment that would come from reviewing Apple’s website then using the service? Nooooooooo! 🙂
 
Unregistered 4U said:
A fact based assessment that would come from reviewing Apple’s website then using the service? Nooooooooo! 🙂
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Hopefully, the more a business pays for an ad, the higher it climbs on the listings top ladder is not a feature of the Maps ad program. My preference for category searches (coffeeshops, restaurants, etc.) has always been to have the business closest in location to appear at the top. Others might prefer review rating or “fastest route” to be the default which would be fine.

At the least I would expect a new Maps setting that allows me to set a listing order priority. But I know, the TC Apple would not ad such choice because that would give me control over being a customer v. being a product.
 
Unregistered 4U said:
ABSOLUTELY! Just saying, anyone that thinks the EU stands for “changing things I don’t like” doesn’t understand the EU. They are controlled by the same deep pockets every country wanting to change the rules of the App Store are.
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Even if that were true, the EU fines divided by 27 are pocket change 😊
 
WinstonSmyth said:
I much prefer the maps in my Tesla to anything on CarPlay, plus it's integrated with Grok.
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I don’t want Grok anywhere near my car or where I go/what I do. If I had a Tesla (I have a Toyota) I’d use Tesla’s mapping system without Grok.
 
Anilu7 said:
I don’t want Grok anywhere near my car or where I go/what I do. If I had a Tesla (I have a Toyota) I’d use Tesla’s mapping system without Grok.
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Why? I can talk with Grok, have it adjust temperatures, wipers, all kinds of things and plot routes with multiple destinations optimizing them for the least driving distance. Super helpful.
 
eifelbube said:
Hopefully, the more a business pays for an ad, the higher it climbs on the listings top ladder is not a feature of the Maps ad program. My preference for category searches (coffeeshops, restaurants, etc.) has always been to have the business closest in location to appear at the top. Others might prefer review rating or “fastest route” to be the default which would be fine.

At the least I would expect a new Maps setting that allows me to set a listing order priority. But I know, the TC Apple would not ad such choice because that would give me control over being a customer v. being a product.
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And, in case you’re wondering, the JT Apple won’t either. 🙂
 
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