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Just a reminder for everyone reminiscing

Those were for third party Apps, it should be noted.

Apple themselves doing ADs is the really objectionable part to me.
 
Go to Apple Maps, search for “Food”.
Examine the results.
In the future, it’ll be just like that, but the top result will have a tiny “AD” logo.
I do not care whether the ad is full-screen or the size of a • . I do not want to be followed by Apple in any form or function when I go somewhere and specify a destination. Don’t sell me privacy, Apple, only to intrude it. I paid premium $$$ for your hardware — I am a customer, not a product.
 
This is what Apple’s retiring Chief Ensh… Officer would have have said at the September event:

We are thrilled to announce that advertisements are coming to Apple Maps. Ads tailored to the chosen destinations will enrich your navigational experience in ways never seen before. This is the best version of Spam —eh, sorry, accidental backwards spelling — Maps we ever released. We think our shareholders are gonna love it.
 
Macrumors continues to go down the drain. Can’t even let us complain about Apple’s greed. Did Apple’s PR ask them to do this? MR does receive media tickets for events at Apple.
Isn’t this a setting that the user controls? So that those power users in the know can see the content uncensored?
EDIT: Not now, anyway. I thought sure that I found the option before and just decided to leave it as is. Guess not.
 
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It backfired for car manufacturers already. Why not learn the lesson?

We’d have to see if a huge number of people returned their vehicles, though. It’s one thing to complain loudly about a thing that happened, but if BMW’s profits only go up, then what they’ve learned is “Do more ad opportunities with big movies”.
 
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I do not care whether the ad is full-screen or the size of a • . I do not want to be followed by Apple in any form or function when I go somewhere and specify a destination. Don’t sell me privacy, Apple, only to intrude it. I paid premium $$$ for your hardware — I am a customer, not a product.
You do realize that Apple LITERALLY does follow you everywhere, right? They can’t give you directions to “there” from “here” if they don’t know where “here” is. And, even if you manually enter both ends of the route, they can show you when you need to turn right if they don’t know where you are.

This reminds me of my friend who wanted to know why they couldn’t get maps to give them directions and I reminded them that they turned off Location Services because they didn’t want to be tracked. 🙂
 
This is what Apple’s retiring Chief Ensh… Officer would have have said at the September event:

We are thrilled to announce that advertisements are coming to Apple Maps. Ads tailored to the chosen destinations will enrich your navigational experience in ways never seen before. This is the best version of Spam —eh, sorry, accidental backwards spelling — Maps we ever released. We think our shareholders are gonna love it.
No worries, Ternus will most definitely be on stage to tell folks about the amazing ad experiences in Apple Maps. 🙂 You won’t miss the experience.
 
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I mean who cares. As long as it's not intrusive I'm ok with it.

Would people rather pay a subscription? I wouldn't. And Apple isn't a charity where they give away software and map services for free. As a software developer, I hate it when people think all software should be free and it's an abomination when it's not. These ads help make it free (not having to pay directly for it).
A subscription requires your consent. Apple would never take route with Maps. With Ads you are no longer a customer with a choice — you are a product.
 
And it works outside the USA and Canada. Apple Maps is virtually useless anywhere else in the world.

Objectively incorrect. I used Apple Maps extensive in a recent trip to Switzerland and France and it was fine.
Nothing objective here.
Fully agree! Waze and Google Maps is what works. Drove through Sweden, France, Germany and Denmark this summer - Apple Maps is a joke here. Couldn’t find most of the campings or POIs by name for example, both Waze and Google Maps found them without any problems. Even the Audi’s built in navigation system did a better job in most cases.
 
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No worries, Ternus will most definitely be on stage to tell folks about the amazing ad experiences in Apple Maps. 🙂 You won’t miss the experience.
Moot for me anyway because I do not watch the events anymore since they turned into a series of uninterrupted Apple ads. If Ternus brings back the original format, I will return.

In any case, I doubt he will address the update to Maps because the focus of Apple events is on new product and innovation, on existing product improvement rather than deterioration.
 
“Maps” used to be sold on paper and you describe exactly what I used to do. Allowed me to concentrate on the road, and traffic “signs” to follow my “directions.” I developed the ability to follow signs with my “sense of direction” anywhere I needed to go. . . City maps were sold in books and had an amazing amount of detail. State level maps were sufficient for most other trips. . . Rural areas also often had detailed maps for parks with dirt roads and trails. . . or use USGS quadrant maps.
In a major city, in the modern day, it would be extremely cumbersom to use physical maps. Obviously not having live traffic information with rerouting would be huge, and for a city like Los Angeles, I would need to sit down with a map every time i go somewhere new, and if there's any construction or major traffic we'd be screwed

The issue comes to a head for me when the product no longer feels like it is mine but the manufacturer’s and they are making changes that better suits them. I no longer update my microsoft or my apple products for this reason. And this is only going to get worse. My next phone will be a pixel with graphene os.
Maps isn't a product, the phone is a product. Maps is a service, that runs off of servers and needs a constant influx of updated information that needs to be processed, and the software needs to be kept up to date.

Perhaps the cost was built into the price of devices before, but with AI raising hardware costs, and likely the costs of the servers they're using for it, maybe that's not the case anymore and they'd rather put ads in Maps than raise the price of the phone another $100 🤷🏻‍♀️

What would be nice is if Apple made an ad-free tier for Maps that's standalone or bundled with Apple One.
 
The perception of intrusion vs. non-intrusion could be influenced by the absence or presence of shareholder status.
Nonetheless it’s still a subjective evaluation with opinions influenced by general bias of the company, management and overall performance and policies.
 
Maps isn't a product, the phone is a product. Maps is a service, that runs off of servers and needs a constant influx of updated information that needs to be processed, and the software needs to be kept up to date.
It’s not about Apple Maps. I don’t use it very often. It is the general direction of their products. When the corporate direction goes from “Let’s make the best products for our customer.” to “Let’s make the best products for our corporate interests.” then I am no longer interested in their products.
 
And the next step will be???
Al those people who hate those commercials will let themselves hear.
Then Apple will come with a "solution". If you pay us each month, a very small amount, we will remove these commercials.
That "very small" amount, of course, will be raised once or twice a year.
The oldest trick in the "money grabbers" book.
 
I would wait and see how it is actually implemented before bashing the Maps. My understanding is that it would only relate to search. Say, you search for a bakery, and the ones who paid and have better reviews pop up on the top of the list. Kind of like it used to be with Google search ads in browsers? How would this make Maps less usable or more distracting?
… and before Maps was “enriched” with ads, the bakery that popped up on the top of the list was the closest one. And now it’ll be the bakery who paid most/had better reviews, I assume.
Unlikely. Multiple EU regions have already complained to Apple that they give users the option to ask advertisers not to track. They’re quite ad friendly in the EU.
If the EU is ad friendly, then the US is ad obsessed.
 
They'll probably demand that other ad companies can insert their own ads into the Maps app. 😛
Ad companies other than … ?? Can’t be Apple because they are not an ad company. Any business meeting Apple’s Maps app ad policy can create an account and buy Maps app ads space.
 
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