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Apple's longtime head of design Jony Ive left the company back in mid-2019 to start his own company called LoveFrom, and one of Ive's first clients is Airbnb.

jony_ive.jpg

Airbnb today announced that it is working with Ive's LoveFrom company on a "special collaboration" that will include a multi-year relationship to "design the next generation of Airbnb products and services."
Today, I'm thrilled to announce that Jony and his partners at LoveFrom will be engaging in a special collaboration with me and the Airbnb team. We have made the decision to work together through a multi-year relationship to design the next generation of Airbnb products and services. Jony will also help us continue to develop our internal design team, which he believes to be one of the world's best. I know he is particularly excited about a relationship that will evolve to become a deep collaboration with our creative team.

I hope all of this speaks to the seriousness of our design-driven approach. We believe that working together will be an important and powerful creative partnership. We're both excited about the ideas we already have, as well as ideas that are currently beyond our imagination.
Airbnb co-founder and CEO Brian Chesky says that he has long admired Ive's work, and that he and Ive have been friends for "many years," sharing a belief in the "value and importance of creativity and design."

When Jony Ive left Apple, Apple CEO Tim Cook said that the Cupertino company would continue to work with Ive's LoveFrom, with Apple serving as one of LoveFrom's "primary clients." At the time, Ive said that he was looking forward to working with Apple "for many years to come" and remaining "very involved."

Ive's company, LoveFrom, was created in partnership with Marc Newson, who Ive has worked with for many years. LoveFrom is a collective of designers, architects, engineers, artists, writers, and musicians.

When Ive left, his design duties were taken over by Evans Hankey and Alan Dye, who head up Industrial Design and Human Interface Design, respectively. Both report to Jeff Williams, Apple's Chief Operating Officer.

Article Link: Airbnb Working With Jony Ive's 'LoveFrom' Company
 

LegCortex

Suspended
Sep 17, 2020
109
291
I honestly don’t see Apple and Ive collaborating on anything ever again. That original statement was an amicable-divorce press release. He seems to be more interested in spaces and experiences rather than pure industrial design anymore. And in recent years some of his obsessions (the cylindrical Mac Pro, the solid-gold Apple Watch) were hindrances more than they were assets. But for a long time, the work they did together was legendary.
 
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rikscha

macrumors 6502a
Mar 8, 2010
753
349
London
The typical euphemism of an American company.
How can you be so ‘thrilled’ and how can airbnb’s design team be one of the best in the world when no one can associate any specific design with this company. Airbnb fyi you are a service provider ...

you are making yourself sound ridiculous. Great and iconic guy, yes absolutely but express yourself perhaps in a tone closer to reality.
 
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Bluetoot-

macrumors 6502
Apr 16, 2020
287
390
I honestly don’t see Apple and Ive collaborating on anything ever again. That original statement was an amicable-divorce press release. He seems to be more interested in spaces and experiences rather than pure industrial design anymore. And in recent years some of his obsessions (the cylindrical Mac Pro, the solid-gold Apple Watch) were hindrances more than they were assets. But for a long time, the work they did together was legendary.

Agreed. The work was legendary. But I think Ive’s departure is quite telling. Apple is incredibly unique in that they revolutionized computing so many times. At this point, I’m not sure where you go from here. Ive realized this so he left (even though the last few generations of products were lackluster).

Apple getting into services spells this out quite plainly: innovation in computing and mobile devices is going to be iterative, not revolutionary.
 
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flashflooder

macrumors 6502
Oct 14, 2011
370
110
Agreed. The work was legendary. But I think Ive’s departure is quite telling. Apple is incredibly unique in that they revolutionized computing so many times. At this point, I’m not sure where you go from here. Ive realized this so he left (even though the last few generations of products were lackluster).

Apple getting into services spells this out quite plainly: innovation in computing and mobile devices is going to be iterative, not revolutionary.
This is exactly what people were saying before the iPhone came around. Just wanted to point that out.
 
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LegCortex

Suspended
Sep 17, 2020
109
291
Agreed. The work was legendary. But I think Ive’s departure is quite telling. Apple is incredibly unique in that they revolutionized computing so many times. At this point, I’m not sure where you go from here. Ive realized this so he left (even though the last few generations of products were lackluster).

Apple getting into services spells this out quite plainly: innovation in computing and mobile devices is going to be iterative, not revolutionary.
It makes me wonder if he would have stuck around had the self-driving car and AR-headset projects not been so far off in the distance. Those are the form factors that Apple will be tackling and hopefully innovating in the coming decade.
 
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rafark

macrumors 65816
Sep 1, 2017
1,352
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Agreed. The work was legendary. But I think Ive’s departure is quite telling. Apple is incredibly unique in that they revolutionized computing so many times. At this point, I’m not sure where you go from here. Ive realized this so he left (even though the last few generations of products were lackluster).

Apple getting into services spells this out quite plainly: innovation in computing and mobile devices is going to be iterative, not revolutionary.
There’s always room for innovation. Smartphones 30 years from now will look nothing like what we have today. People in the future won’t believe we spend so much time using these things and will laugh at us for carrying these huge flat bricks in our pockets.
 
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