I'm yet to see or hear of a well reviewed direct alternative to the AirPods at a a similar price, and I've been keeping a very close eye on this specific product type for years. Motorola, Samsung, Bragi*, a brand beginning with E (always forget the name), cheapo Amazon off brand models. All have had deal breaking flaws in one or more of the following - battery, signal issues (drop outs, out of sync), and are similarly priced (bar the cheapo ones). AirPods have neither of these issues. Fit and lack of playback controls is an issue for some, but the product actually works, unlike the alternatives I've investigated.
Equally, appears some cannot distinguish between truly wireless and 'traditional' wireless BT earphones, endlessly regurgitating 'but but I can get BT earbuds for $30 of Amazon'. Yawn.
Roll on Monday when mine hopefully get delivered
*Latest Bragi's look quite good and review well, not exhibiting the usual flaws. Would probably get a pair if the AirPods didn't exist. They do suffer from an unfortunate lack of a battery case though. Weird oversight, decent product otherwise.