I dont know. Apple is supposed to be convincing people to give them money and isnt making a great case from the totality of the rumors- the different sources in agreement that is
If you have an older phone, or XR/11, then yes its a huge upgrade to get OLED on the mid-range models.
But the "Pro" purchasers are mainly the tech nerds. If all you are offering is square sides (which most hide in a case), 5g (which is still non-existent in most places to even use), better camera yearly bump, and the usual yearly faster chip which I have never found wanting more in the A13, that's a tough sell. If the notch isnt getting smaller, no 120hz, and no change in battery what is being offered for another $999/1099+?
And WHO keeps asking for thinner phones? I get the A14 may be more power efficient but why not, you know, keep the 3969mah battery and ADD battery life? Why shrink the battery to get the same usage time; why is the same the standard? I just dont get it.
I see no compelling reason to upgrade this year after upgrading almost every year I can remember (maybe skipped the 5S and other "S" models). I have no use for a better camera not to use, 5g that wont be big for years still, and a processor bump that really isnt needed when you are already so fast and ahead of the pack.
Let's be real. Put a new Galaxy/Note next to an iPhone, toss out iOS vs Android and just talk looks and visual look of the hardware (not chips etc), and hardware-wise it gets destroyed. The Samsungs look like they're from 2020+ and iPhone still looks like 2017 just from appearances; the same iPhone X with very small visual tweaks. Not saying the iPhone isnt good hardware or isnt elegant in its own right, but that futuristic vibe pushing it into the future just isnt there with Apple. It feels like resting on laurels right now.