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They lost their DNA to greed. Their passion went and they know that whatever tweet they do, millions of funny people buy into it! It's as simple as that!
nonsense. the form follows the function -- Ive has stated it before, they wont make changes for change's sake. as these devices get smaller and simpler you can expect them to get closer to simple slabs.

theyre not going to make them pyramid-shaped (or whatever) just so some fanboys can proudly show off that they have the newest one.
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I got to admit that I'm not too impressed by that design. Given the low enthusiasm for the Iphone 6 and how well Samsung have done with their latest phone design, Apple really need to have a more drastic redesign.
what madness is this? iphone 6 is the biggest selling iphone in history. and the best selling CE good, ever.

which is why samsung's designs are simple copies -- same little design flourishes, now done in metal, now in multiple metallic finishes, etc....all copied from apple's design labs.
 
All I can say is that regardless of these images if the next iPhone has no headphone jack I will not be buying it. Period. Simple as that. I use that jack every day. Every. Day. Having a 'lightning to headphone' adapter hanging off of my phone while it is in my pocket is not acceptable. In fact it would be about the stupidest thing I can imagine. I don't want or need new headphones with a non-standard connector, and bluetooth headphones do not interest me.
 
Apple needs to support aptX codec to make bluetooth audio a real replacement for analog. Watching movies with bluetooth headphones right now on an iPhone has tons of lag, and the quality isn't as high as it needs to be. This has been a standard feature of android phones for years now.
To be fair, they do support AAC over Bluetooth, which is at least as good as AptX in terms of audio quality (and can potentially avoid one transcoding step for iTunes content). Of course the selection of headphones supporting AAC is rather small.
 
To be fair, they do support AAC over Bluetooth, which is at least as good as AptX in terms of audio quality (and can potentially avoid one transcoding step for iTunes content). Of course the selection of headphones supporting AAC is rather small.

I wasn't aware of that. I also wasn't aware that AAC headphones even existed, nor would I be interested in one considering that I use Spotify.
 
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There is no choice at this point. Its like the macbook, apple can only redesign it so much.
Can't say I agree. If I look at Dell's Infinity Display or Samsung Galaxy Edge there seems to be plenty Apple can do. It doesn't have be those exact same things per se, but there are definitely more directions to take than the current line of highly rounded MacBooks and iPhones with HUGE bezels.
 
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I wasn't aware of that. I also wasn't aware that AAC headphones even existed, nor would I be interested in one considering that I use Spotify.
AAC is an officially supported option in the A2DP profile. Spotify would sound no worse with AAC than it does with AptX (the music has to be transcoded for AptX).
 
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I don't know where you guys are seeing Windows 7 in that pic; it's clearly Windows XP. Green task bar with long minimized icons with wordy description of app. That's XP not 7. 7 uses a very squared off blue task bar with squared minimized icons and no wordy description.

Let me be clear, also XP is still widely used.
 
Why do people keep assuming that the reason headphone jack is being removed is to make iPhone thin? How about being a freaking to old type of connector and time for it to go maybe?
By the way, latest iPod touch is thinner then iPhone and still have the 3.5 mm jack.


Because it was mentioned by someone..I can't recall, either Ive, or Cook...about the jack being the limitation in terms of how thin they could make a phone. Hence, once they remove it...they will design a thinner phone. Anyhow, that's why people are saying this...because it was previously noted by Apple.
 
I already looked past the 6S Plus and stuck with my 6 Plus because they added so much weight to it and made the battery smaller in exchange for a useless feature (3D Touch).

meanwhile the Galaxy S7 Edge is an incredible phone, with the same display as a 6 plus but while being smaller and with a bigger battery. Apple is simply behind on design right now, and this leak doesn't suggest they have a real way forward.

Yeah it's pretty astonishing tbh. I never thought the 6S was heavy, but if you're coming from a 6 it's actually kind of annoying. Those kinds of things are negligible though, and one can debate whether the cutting of battery on the 6S and 6S+ is "worth" because they did improve battery on the software level pretty significantly. Certainly not where I like to see apple heading though, and while I've given them time and time again to prove me wrong, unless I see something dramatic soon, it looks like I simply don't like their game anymore. Depending on how reckless I feel like being, I might purchase both phones and use them for a 4-6 months switching off every once in a while, until I make a long term decision on what platform I'll stick with.

Samsung's displays are getting incredibly hardcore, and their design while progressing slowly does appear to be pretty appealing at the moment (I personally have a pass/fail type of perspective for that at this point). iPhone 6 was a fail though imo (don't like curves, and the camera bump and antenna bands...no). Plus seeing that they added SD capability and the larger battery just makes it very appealing overall. I can see tons of people holding onto that phone forever.
 
Ugh, sticking with that ugly iPhone 6 design. It's so sad that Samsung's S6 and S7 have nicer designs than the iPhone. Shameful for a company that prides itself in design.
 
Yeah it's pretty astonishing tbh. I never thought the 6S was heavy, but if you're coming from a 6 it's actually kind of annoying. Those kinds of things are negligible though, and one can debate whether the cutting of battery on the 6S and 6S+ is "worth" because they did improve battery on the software level pretty significantly. Certainly not where I like to see apple heading though, and while I've given them time and time again to prove me wrong, unless I see something dramatic soon, it looks like I simply don't like their game anymore. Depending on how reckless I feel like being, I might purchase both phones and use them for a 4-6 months switching off every once in a while, until I make a long term decision on what platform I'll stick with.

Samsung's displays are getting incredibly hardcore, and their design while progressing slowly does appear to be pretty appealing at the moment (I personally have a pass/fail type of perspective for that at this point). iPhone 6 was a fail though imo (don't like curves, and the camera bump and antenna bands...no). Plus seeing that they added SD capability and the larger battery just makes it very appealing overall. I can see tons of people holding onto that phone forever.

The weight is more of an issue with the 6S Plus. The 6 Plus was already on the cusp of how heavy a phone should be, and the 6S Plus added even more weight versus the 6 -> 6S. The extra weight just made it heavier than I wanted to carry. I went in to buy one several times and as soon as I'd pick it up in the store I just went back to my old 6 Plus.

Design-wise, I purchased an iPhone 6 Plus begrudgingly. I thought it was ugly from Day 1. It's not the antenna bands; those are actually cool, but the curves and protruding camera make it look and feel cheap. The massive bezels just don't work when you have a phone this size. They were okay for a small phoone like the iPhone 5 or 4, but at this point it just looks ridiculous. Samsung and LG have designs that are simply superior.

I can't stop buying Apple products (my work requires either Apple or Blackberry, and I don't want to carry two phones), but I also can't say anything good about Apples's industrial design over the past 3-4 years with a straight face. The only exception is the Mac Pro, which is legitimately cool looking, and the Apple Watch is passable.
 
yet, it last less time, has throttling, heat and the actual on device performance is still less than the Iphone, yup.... Fantastic.

The 6s has a smaller battery, but a more efficient CPU/GPU and comm chip which balances things out.

Not to seem like an iPhone hater here, but the thing does have a QHD display, and if you want to talk graphics, the galaxy loses on screen GPU tests, but does win off-screen tests (when the QHD display isn't being projected). Similar, the comparison of CPU goes to the iPhone for single-thread, but the S7 wins in multi-core scores.
 
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Fresh and not boring design

nokia-phone-concept.jpg

That design does not make any sense at all. It would hurt like hell in a pants-pocket. In addition it somehow forgets that precious little people buy phones with 12 button keyboards nowadays. Or maybe this is a Nokia design from 2008.
 
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And slew of other missing features that will never happen (micro SD, IR Blaster, Notification light, etc...)
These are not features, these are specs. Lowest battery capacity in the world is a spec, 14 hours talk time and 10 days standby are a feature. Many specs are absolutely meaningless, like the exact pixel count or the numbers of CPU cores. Geekbench results suggest an iPhone 6s (A9 dual-core) has about the same multi-core performance as an iPad Air 2 (A8X triple-core). The necessary amount of memory and storage is so dependent on the OS footprint, it's not even funny. Smooth scrolling is a feature, photo quality is a feature. Nobody cares about the size of the image sensor, only if the photos look good.
Yes, you can argue some of the items I listed above, but my point is clearly valid! They are holding back. Just because I use their products does not mean I will agree that they are right on all counts like a sheep.
No your point isn't valid, because they updated the screen of the iPhone 6s. Just not in the way you expected. 1080p and OLED are predictable stuff Samsung would do. Instead Apple innovated with 3D Touch and Taptic Engine. You may say, I personally don't care about features like peek and pop. But you're not allowed to say, Apple holds back hardware. Because that's not true my little S sheep. Just for one second, judge the iPhone 6s for what was presented during the Apple keynote, not the Samsung keynote.
 
Not to seem like an iPhone hater here, but the thing does have a QHD display, and if you want to talk graphics, the galaxy loses on screen GPU tests, but does lose off-screen tests (when the QHD display isn't being projected). Similar, the comparison of CPU goes to the iPhone for single-thread, but the S7 wins in multi-core scores.

I have to say though, the QHD screen is kind of pointless. And while Apple has been weak on software and product design, their chip design is incredibly impressive.
 
If that's legit, I'm glad that the antenna bands are finally gone. They shouldn't be there in the first place.

The rounded design has proven to be ergonomic.
I like that apple doesn't try to be revolutionary in areas that doesn't need it. I prefer well tested and reliable features than tons of useless gadget-like 'revolutions'.
 
I have to say though, the QHD screen is kind of pointless. And while Apple has been weak on software and product design, their chip design is incredibly impressive.

Depends on what kind of person you are. Apple is aware that most people don't care about specs. That's why they keep the battery life of the iPhone at 7-8 hours on average, and the resolution at 720/1080p (keep in mind the If you are a person that cares about specs though, the S7 display is nice. Overkill? Probably, but I'd still prefer overkill to not overkill, ceteris peribus (even though I understand overall they're not).

Apple's chipset is definitely incredible, nothing to deny there :D
 
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Gah, this looks even closer to the iPod Touch released way back in 2012.

If this is true then it clearly demonstrates that Tim Cook is "afraid" to break away from original Steve Jobs approved designs and will continue to regurgitate old designs for at least a few more years. In case you haven't noticed, there has not been a "new" Apple device design since Steve Jobs and the iPhone 6 and supposed 7 are using design cues originally created for the 5th generation iPod Touch.

I am sure Jony Ives must be bored to tears these days simply fitting new components into old case designs, he certainly has NOT been utilized well since the Steve Jobs era.

Of course the few accessories that were designed after Steve Jobs were total fails, like the iPhone tumor battery case and the iPad Pro stylus that sticks out like a wang when charging, so maybe Tim Cook sticking to Jobs' approved designs is a good thing.

LOL. You can't be serious. So what would you call the Mac Pro then? Or the entire Apple Watch product line, including every single model and every single watch band. Or the new MacBook. Or the new iMacs. Or the new UI across iOS/OSX and now watchOS and tvOS. Or hell, even the current iPhone design is a total departure from the iPhone 4s with a 3.5" display (which was the current iPhone in 2011).

A LOT has changed since 2011, the rose-colored glasses just prevent you from seeing it. And true to Apple fashion, has never been change just for the sake of change. It's always a good laugh whenever I see these MR experts who think they know how to run a multibillion dollar company better than the executive team at Apple, most of whom were close friends and colleagues of Steve Jobs for over a decade. But yea, I'm sure you TOTALLY know what Steve Jobs would say or think about Apples current products. He was like a brother to you, I'm sure.

And I highly doubt Jony Ive is bored right now. Rather, he's probably overwhelmed. He's getting to do things I'm sure he's always dreamed of, biggest being the new Apple campus. Jony Ive and his team have never been busier. Hence why we will probably see a less radical design departure this year for the iPhone. They've settled on a shape and form factor that they believe is the best for right now. There's plenty more room for innovation, beyond superficial things like the aesthetic design of the enclosure.
 
If that's legit, I'm glad that the antenna bands are finally gone. They shouldn't be there in the first place.

The rounded design has proven to be ergonomic.
I disagree. The bands are still there, fat and ugly, they have only been moved to the edge. Brilliant solution... Sigh. And the rounded design has also proven to be not ergonomic at all but giving less grip unless you use a case. Same iPhone 6 mistakes repeating here. My last hopes are for the 5 SE ...
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Plot Twist:

This is the iPhone SE
Haha!
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I believe the camera will have a ring like the iPhone 4, sit flush and that bigger module can easily house two cameras inside for the rumoured dual-lens thing. I refuse to believe it will be a 'Pro'-only feature.

View attachment 621106
Good point, I was wondering why the camera hole is so big... X)
 
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These are not features, these are specs. Lowest battery capacity in the world is a spec, 14 hours talk time and 10 days standby are a feature. Many specs are absolutely meaningless, like the exact pixel count or the numbers of CPU cores. Geekbench results suggest an iPhone 6s (A9 dual-core) has about the same multi-core performance as an iPad Air 2 (A8X triple-core). The necessary amount of memory and storage is so dependent on the OS footprint, it's not even funny. Smooth scrolling is a feature, photo quality is a feature. Nobody cares about the size of the image sensor, only if the photos look good.
No your point isn't valid, because they updated the screen of the iPhone 6s. Just not in the way you expected. 1080p and OLED are predictable stuff Samsung would do. Instead Apple innovated with 3D Touch and Taptic Engine. You may say, I personally don't care about features like peek and pop. But you're not allowed to say, Apple holds back hardware. Because that's not true my little S sheep. Just for one second, judge the iPhone 6s for what was presented during the Apple keynote, not the Samsung keynote.

I never mentioned Samsung in my post, also I have the 6S and I'm somewhat satisfied with it. I said you can argue about some of the features or specs whatever you want to call them. But things like battery size and 1gb ram on the iPhone 6 are things that prove that Apple holds back specs.
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iPhone has almost as much (if not more) available RAM as other Android phones, and A9 is the best mobile SoC currently. The other stuff you mentioned, I agree with completely. The display, and especially the camera need some noticeable improvements. And the design as well (at least the design of the front which looks seriously dated now).

I had to list everything I can to prove my point ;)
 
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I don't know where you guys are seeing Windows 7 in that pic; it's clearly Windows XP. Green task bar with long minimized icons with wordy description of app. That's XP not 7. 7 uses a very squared off blue task bar with squared minimized icons and no wordy description.

Sorry, but there is no way that is Windows XP. It is very clearly windows 7. The start bar is taller than XP, it has quick launch icons in the windows 7 style (not the XP style), and Win XP had a very different look with selected windows than Windwos 7. That is probably what gives it away the most Windows 7 can be set to show the wordy description you describe even though that is not the default look. The taskbar in the picture is blue, not green.
 
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