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This seems to be NOT a fake:

It really does look fake. First of all apple would picture the front of the iPhone on the box to show that screen. Second: there are 3 pins on the back of the iPhone which are not rumored. Third: the plastic cover on the iPhones has always been in 1 piece and is not so sticky as this one. And fourth: he does not even turn on the screen. This is just an old dummy model.
 
I haven't bought a new iPhone in a few years but I thought they had a fairly rigid plastic covering the screen that also has a tab to allow you to remove it easily. That ****** shrink wrap is entirely un-apple like.
 
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